The streaming giant turned Ho Chi Minh City into a playground of massive folklore-inspired art and personalised playlists to mark the milestone.
True
spotify
Spotify brings Vietnamese folklore to life for 80th Independence Day
happiness saigon
ooh
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Spotify’s ad revenue slips 1% amid CEO’s call for faster ad innovation
ad revenue
spotify
Despite growing its subscriber base and overall revenue, Spotify saw a slight drop in ad revenue, prompting CEO Daniel Ek to pledge faster progress on its advertising business.
Asia-Pacific Power List 2025: Jan-Paul Jeffrey, Spotify
apac
asia
asia pacific
cmo
janpaul jeffrey
marketing
power list
spotify
With a widened remit across Asia, Jeffrey is driving user growth, innovation, and cultural resonance for the streaming platform in one of its most dynamic regions.
Can sound make you taste spice? 7UP thinks so
7up
7up spiceit playlist
anirudh ravichander
leo south asia
professor charles spence
shailja joshi
spotify
vikram pandey
INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.
New global campaign from Spotify celebrates music fandoms
spotify
The campaign was created in-house.
Spotify encourages investment in video with Wrapped for Advertisers 2024
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Advertisers that invested in video on Spotify saw a 59% increase in reach and a 33% incremental lift in conversion rates.
Spotify partners with The Trade Desk to test its own ad exchange
spotify
the trade desk
warc
New ad exchange is currently in a piloting period, with Spotify looking to expand its offering by making deals with more ad tech firms and DSPs.
Spotify’s global ad revenue expected to reach $2.1 billion in 2024: WARC
advertising
spotify
Company plans to continue investment into video advertising and driving revenue through gen AI tools as it expects to grow by 13% in 2026.
Why audio is the new video for advertisers
advertising
brand
communications
marketing
netflix
spotify
The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.
Q1 global media new-biz spotlight: Billings fall but retentions rise
advertising
dentsu creative
interpublic
mindshare
omnicom
publicis groupe
spotify
starcom
volkswagen
Volkswagen and Mercedes-Benz among flurry of reappointments.
Asia-Pacific Power List 2024: Jan-Paul Jeffrey, Spotify
apac
asia
asia pacific
cmo
janpaul jeffrey
marketing
power list
spotify
Through innovative campaigns, insights and strategic initiatives, Jeffery drives Spotify's dominance in the region, evidenced by a remarkable 58% increase in viral sharing during the Wrapped season.
Spotify launches in-house music consultancy Aux
spotify
EXCLUSIVE: Aux will counsel brands on how to use music in their campaigns and pair them with artists.
Why engaging with Taylor Swift’s devoted fanbase boosted Spotify’s global top artist campaign
spotify
taylor swift
Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.
Spotify launches ad analytics service for advertisers
analytics
measurement
spotify
Launching today (13 June), the set of ad tools will be available in the UK and 10 other countries.
