With a widened remit across Asia, Jeffrey is driving user growth, innovation, and cultural resonance for the streaming platform in one of its most dynamic regions.
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janpaul jeffrey
Asia-Pacific Power List 2025: Jan-Paul Jeffrey, Spotify
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Asia-Pacific Power List 2024: Jan-Paul Jeffrey, Spotify
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Through innovative campaigns, insights and strategic initiatives, Jeffery drives Spotify's dominance in the region, evidenced by a remarkable 58% increase in viral sharing during the Wrapped season.
Asia-Pacific Power List 2023: Jan-Paul Jeffrey, Spotify
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From localising campaigns to surprising fans with egg-cellent moments, Jeffrey’s marketing symphony in Southeast Asia is hitting all the right notes.
Better together: How brands can use partnerships and collaborations to push boundaries
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Marketing leaders at DBS, Spotify and Twitter share their thoughts on how out-of-the-box partnerships can bring about great things.
Jan-Paul Jeffrey: What does it take to truly change the game?
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Spotify’s head of marketing for Southeast Asia on how a “creative as usual” mindset can push brands to do bigger, better, things.
Behind Spotify's new Southeast Asia campaign
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EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.
Asia-Pacific Power List 2022: Jan-Paul Jeffrey, Spotify
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While spearheading eight Asian markets, Jeffrey uses data-driven storytelling campaigns to bring out local-listener insights.
Asia-Pacific Power List 2020: Jan-Paul Jeffrey, Spotify
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Leading the way with data-driven social media campaigns, Jeffrey and his team are showing the region what modern marketing can be for a brand on the rise.
Why Reebonz is going big on gamification
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Having recently completed the online retailer's sixth gamification campaign, Reebonz global CMO Jan-Paul Jeffrey explains why the tactic is a key part of his marketing mix.