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marketing

Move and win roundup: Week of February 2, 2026
advertising marketing media news By Staff Reporters

McCann Singapore, Havas People, Pinterest, Dentsu, Meta, UM, NSAS, Spotify, Designworks, Saatchi & Saatchi, Starcom, and more, in our weekly collection of people moves and account news.

Budget cuts, but muted optimism for Chinese marketing and media in 2026: report
2026 china marketing media totem By Minnie Wang

TOP OF THE CHARTS: 'Involution', or business stagnation, looms large in Totem Media's 11th annual report, but with slightly more optimism from marketers as media costs edge higher and brand awareness gains importance.

How Publicis Groupe is going beyond the marketing department to drive creative business transformation
creative marketing publicis groupe By Publicis Groupe

Rather than restrict itself to traditional advertising, Publicis Groupe is leveraging AI and data driven solutions to take on the larger business challenges faced by its clients.

Finding the lost love between marketing and procurement
ai cost marketing procurement By Robert Sawatzky

While stereotypes persist, new challenges are making it critical for both teams to work in tandem to deliver brand value, as a recent MediaSense forum in Singapore underlined.

How Taylor Swift's Life of a Showgirl used introvert strategies for extrovert-level impact
introvert marketing taylor swift By Goldie Chan

How the most visible pop star in the world embraces the tactics of an introvert.

Miniso wants its own pop-star dolls: Inside the marketing playbook with CMO Robin Liu
cmo ip marketing miniso By Minnie Wang

In a candid chat, Miniso’s CMO breaks down the push for original characters, why its supersized stores are hitting their stride, and how Miniso is reinventing itself from bargain retailer to lifestyle destination.

84% of Asian consumers have watched or bought via livestream: Report
asia influencer marketing rakuten insight global totem By Minnie Wang

Yet influencer-led sales remain tiny. Totem and Rakuten Insight’s exclusive report shows why DTC remains a sideshow, even as 74% of brands plan to ramp up influencer spending over the next 18 months.

'Baidu it and you’ll know' fades as China's Gen Z turns to social platforms for search
baidu branding china digital gen z google marketing platforms search engines By Yilan Ruan

As traditional search engines lose ground, China's Gen Z are increasingly turning to social media and AI tools for quicker, more relatable answers.

Meituan taps Olympic star Sun Yingsha as Chinese brands intensify price wars
china delivery marketing meituan By Minnie Wang

Meituan turns to Olympic gold medalist Sun Yingsha in a high-profile brand push.

Inside job: How Carro's in-house marketing keeps its foot on the gas
carro in housing inside job marketing By Robert Jeffery

For Southeast Asia’s biggest online used-car platform, now profitable with revenues up nearly 50% last year, keeping creative close to home is a competitive weapon that gives control, speed and sharper campaigns without playing the cost-cutting game.

The democratic chaos of modern marketing: Why everything is great but feels like shit
advertising age golden marketing By Kabeer Chaudhary

Our current fragmented ad ecosystem is messy but is a more level playing field than the nostalgia-tinted 'golden age' of advertising in the past, argues the CEO of M&C Saatchi Performance.

Beyond buzzwords – Moving purpose from marketing to the centre of every business
aia buzzwords cannes cannes lions international festival of creativity marketing By AIA

Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted by AIA at the Cannes Lions International Festival of Creativity (Cannes Lions).

Asia-Pacific Power List 2025: Bernard Cheng, PepsiCo
apac asia asia pacific bernard cheng cmo marketing pepsico power list By Staff Reporters

Under Cheng’s watch, PepsiCo is doubling down on culture, creativity, and regional flavour to keep its fizz at the top.

Asia-Pacific Power List 2025: Axton Salim, Indofood
apac asia asia pacific axton salim cmo indofood marketing power list By Staff Reporters

Steering Indofood into a new era through K-pop and social media, Salim sure knows how to make a strong impression.

Asia-Pacific Power List 2025: Danielle Jin, Visa
apac asia asia pacific cmo danielle jin marketing power list visa By Staff Reporters

Jin is keeping Visa top of mind in one of the world’s fastest-moving regions through AI-powered campaigns, Gen Z creator programmes, and more.

Asia-Pacific Power List 2025: Cheryl Goh, Grab
apac asia asia pacific cheryl goh cmo grab marketing power list By Staff Reporters

A founding force behind Grab’s rise, Goh now leads the super-app into its next chapter—blending cultural fluency, creative power, and a commitment to sustainability.

Asia-Pacific Power List 2025: Cynthia Chaerunissa, Kopi Kenangan
apac asia asia pacific cmo cynthia chaerunissa kopi kenangan marketing power list By Staff Reporters

Chaerunnisa's strong online business experience has been a boon for Indonesia's first F&B unicorn brand as it scales its communications across the region amid rapid growth.

Asia-Pacific Power List 2025: Brent Smart, Telstra
apac asia asia pacific brent smart cmo marketing power list telstra By Staff Reporters

Smart has spearheaded a bold creative transformation of Australia’s largest telco, blending innovative campaigns with a deep commitment to culture, inclusion, and brand reinvention.