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marketing

Move and win roundup: Week of February 2, 2026
advertising marketing media news By Staff Reporters

McCann Singapore, Havas People, Pinterest, Dentsu, Meta, UM, NSAS, Spotify, Designworks, Saatchi & Saatchi, Starcom, and more, in our weekly collection of people moves and account news.

Budget cuts, but muted optimism for Chinese marketing and media in 2026: report
2026 china marketing media totem By Minnie Wang

TOP OF THE CHARTS: 'Involution', or business stagnation, looms large in Totem Media's 11th annual report, but with slightly more optimism from marketers as media costs edge higher and brand awareness gains importance.

How Publicis Groupe is going beyond the marketing department to drive creative business transformation
creative marketing publicis groupe By Publicis Groupe

Rather than restrict itself to traditional advertising, Publicis Groupe is leveraging AI and data driven solutions to take on the larger business challenges faced by its clients.

Finding the lost love between marketing and procurement
ai cost marketing procurement By Robert Sawatzky

While stereotypes persist, new challenges are making it critical for both teams to work in tandem to deliver brand value, as a recent MediaSense forum in Singapore underlined.

How Taylor Swift's Life of a Showgirl used introvert strategies for extrovert-level impact
introvert marketing taylor swift By Goldie Chan

How the most visible pop star in the world embraces the tactics of an introvert.

Miniso wants its own pop-star dolls: Inside the marketing playbook with CMO Robin Liu
cmo ip marketing miniso By Minnie Wang

In a candid chat, Miniso’s CMO breaks down the push for original characters, why its supersized stores are hitting their stride, and how Miniso is reinventing itself from bargain retailer to lifestyle destination.

84% of Asian consumers have watched or bought via livestream: Report
asia influencer marketing rakuten insight global totem By Minnie Wang

Yet influencer-led sales remain tiny. Totem and Rakuten Insight’s exclusive report shows why DTC remains a sideshow, even as 74% of brands plan to ramp up influencer spending over the next 18 months.

'Baidu it and you’ll know' fades as China's Gen Z turns to social platforms for search
baidu branding china digital gen z google marketing platforms search engines By Yilan Ruan

As traditional search engines lose ground, China's Gen Z are increasingly turning to social media and AI tools for quicker, more relatable answers.

Meituan taps Olympic star Sun Yingsha as Chinese brands intensify price wars
china delivery marketing meituan By Minnie Wang

Meituan turns to Olympic gold medalist Sun Yingsha in a high-profile brand push.

Inside job: How Carro's in-house marketing keeps its foot on the gas
carro in housing inside job marketing By Robert Jeffery

For Southeast Asia’s biggest online used-car platform, now profitable with revenues up nearly 50% last year, keeping creative close to home is a competitive weapon that gives control, speed and sharper campaigns without playing the cost-cutting game.

The democratic chaos of modern marketing: Why everything is great but feels like shit
advertising age golden marketing By Kabeer Chaudhary

Our current fragmented ad ecosystem is messy but is a more level playing field than the nostalgia-tinted 'golden age' of advertising in the past, argues the CEO of M&C Saatchi Performance.

Beyond buzzwords – Moving purpose from marketing to the centre of every business
aia buzzwords cannes cannes lions international festival of creativity marketing By AIA

Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted by AIA at the Cannes Lions International Festival of Creativity (Cannes Lions).

Asia-Pacific Power List 2025: Tammy Ng, Hyatt Hotels
apac asia asia pacific cmo hyatt hotels corporations marketing power list tammy ng By Staff Reporters

Tammy Ng brings a tech-savvy, purpose-led approach to hospitality marketing, shifting the focus from loyalty points to personalised guest experiences that deliver lasting impact.

Asia-Pacific Power List 2025: Suhayl Limbada, KFC
apac asia asia pacific cmo KFC marketing power list suhayl limbada By Staff Reporters

Limbada’s recipe for success is blending commercial impact with cultural integrity—all while mentoring the next generation of emerging Thai talent.

Asia-Pacific Power List 2025: Robin Liu, Miniso
apac asia asia pacific cmo marketing miniso power list robin liu By Staff Reporters

Liu has driven Miniso’s rapid global expansion and innovative marketing, positioning the brand as a leading IP design retail powerhouse with a strong commitment to purpose and sustainability.

Asia-Pacific Power List 2025: Stephanie Ng, HSBC
apac asia asia pacific cmo hsbc marketing power list stephanie ng By Staff Reporters

Ng blends prestige with purpose by leading HSBC’s global brand moves while championing inclusion, mentorship, and financial inclusivity.

Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank
apac asia asia pacific cmo hdfc bank marketing power list ravi santhanam By Staff Reporters

From turning Vigil Aunty into a social media sensation to making Pixel credit cards the talk of the town, Ravi Santhanam helps keep HDFC Bank at the forefront—mixing creativity, technology, and a keen understanding of customer needs to maintain the brand’s place among the global elites.

Asia-Pacific Power List 2025: Yajuan Wang, RedNote
apac asia asia pacific cmo marketing power list rednote yajuan wang By Staff Reporters

From a user-generated content shopping guide to an emerging lifestyle platform, Zhiheng has steered RedNote's brand balance of content with commerce in China and across new global markets.