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Beyond buzzwords – Moving purpose from marketing to the centre of every business

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Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted by AIA at the Cannes Lions International Festival of Creativity (Cannes Lions).

Asia’s ‘responsibility’ issue

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HONG KONG - Linkedin hosts the CVs of anyone who wants to be somebody, and apparently every one of them is a 'creative,' 'strategic' 'expert'.