Women to Watch 2025: Charting the future of APAC marketing
Our 2025 Women to Watch list celebrates 25 rising stars across Asia Pacific who are shaking up the status quo and showing us where the industry’s really headed.
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Before she's superwoman, she's human, says Tanishq
The film, conceptualised by Talented, highlights how there's an internal and external burden of potential that women face today.
Aldi Australia tells us we're special, just like its 'buys'
Work by BMF stares into the vastness of space and the meaning of life, then pulls us back for a good deal.
7 marketing buzzwords we want to ban in 2019
SAY CAGENCY AGAIN I dare you! I double dare you!
#MeToo: Time's up for Asia's adland
India's #MeToo outpouring could be the prelude to a larger movement across Asia.
Experience a digital revolution at Digital360Festival
The two-day event will be held at JW Marriott Shanghai on 25 and 26 April.
Are we speeding towards a brighter media future?
CAMPAIGN360 PREVIEW: The pace of change in media is so fast that by the time we’ve worked on one solution, we’re already standing at the next fork in the road. With complex forces impacting business models, the next 12 months are crucial.
Campaign360: first look at 2018 speaker lineup
Campaign360 gathers industry thought leaders from brands, media, marketing and advertising.
MediaWorks to return to Bangkok in 2018
The four-day intensive workshop and mentoring experience returns for its 13th year.
PR 360: Speakers announced
The must-attend PR event returns to Hong Kong for the fifth year on 6 June.
Obituary: Ishvinder Sandhu
The activation director for Geometry Indonesia has died at the age of 38.
Obituary: Brian Harrison
The former chairman of Dentsu Y&R in Japan has died at the age of 74.
TripAdvisor: Partnerships key to programmatic success
TripAdvisor's vice-president of display, APAC, Cindy Tan says brands need to be "extremely organised" to get the most from their programmatic campaigns. The region may be "data poor" but her firm sits on "a pot of really valuable data" which allows it to take a comprehensive view of travellers' entire customer journey from start to finish.
MasterCard: Programmatic has been transformational
MasterCard's SVP head of marketing, Asia-Pacific, Middle East and Africa, Sam Ahmed says programmatic sits at the centre of the brand's marketing strategy. He says this is due to the "incredible" targeting programmatic enables, the richness of data it delivers and that it is a strong driver of efficiency.
Programmatic critical to reaching customers early: Dell
Dell's digital marketing and social media lead, SE Asia, Priyanka Nath says programmatic delivers cost-efficiency and effectiveness. With customers typically "60 percent through their decision making journey" before they even contact a vendor, programmatic is a crucial tool to reach them earlier and educate, she says.
Programmatic boosts conversion rates 200 times: Hewlett Packard Enterprise
Hewlett Packard Enterprise’s global media and digital marketing director, Jonathan Yang, tells Campaign Asia-Pacific about the “exciting” programmatic journey, and the importance of finding a good media agency partner.
AXA's Mabel Leung: Multi-market campaigns require cultural sensitivity
Mabel Leung, AXA Asia's regional head of brands and insights, says it can be a challenge to balance global strategic priorities with making sure local markets feel their opinions are being respected. Hunt for the elusive "middle way".
Lars Hamberg: Digital entrants a tremendous threat to financial old guard
"Modern companies today want to know everything about their connected clients: who they are, who they work with, work out with, sleep with." The trouble is, traditional financial services firms are simply not doing this well—and they are under "tremendous threat" from new digital entrants who excel at it. Lars Hamberg, founder of Aktiva Fonder and fund selector at AFAM Funds, pulls no punches as he lays into the banking world's old guard and asks, "When will Google start offering financial products?"
BNP Paribas' Michelle Toy talks diversity and localisation
Michelle Toy, Asia-Pacific head of marketing and communications at BNP Paribas Securities Services, explains the importance of staff diversity and localising marketing content for individual markets.
2016: Slay the content dragon
Adland needs to stop chasing the ‘content’ drug by replacing ideas with the delivery mechanism and get back to telling great stories, writes Iris's Grant Hunter
FSM highlights: Top financial marketers gather in Hong Kong
Watch some of the highlights from Campaign Asia-Pacific's Financial Services Marketing forum, held in Hong Kong in November 2015.
But is it innovation?
Iris Worldwide's Grant Hunter shares the thinking of the Innovation jury at Spikes Asia, and thoughts for the future of the award.
Top 1000 2015: The shifting sands of specific sectors
High-profile sectors see brands constantly battling for supremacy. We asked some keen observers to highlight key struggles and lessons.
China's digital drivers: Changan Ford's Jason Liu
PROMOTIONAL FEATURE: Changan Ford deputy general manager Jason Liu says cost of innovative mobile and digital content is a challenge but the only way to span China’s vast market
China's digital drivers: Mobile market key to rejuvenation for Lenovo China's Arthur Wei
PROMOTIONAL FEATURE: Lenovo China CMO Arthur Wei looks to smartphone market and social media to redefine the brand’s ‘reliable’ image, but says data mining remains a challenge.
Mobile video consumption habits of the modern Indonesian
Research from On Device provides a peak at how young people in Indonesia consume video via mobile.
Bizarre Video Channel of the Week: The Magic Power of the New White Snake
In this weekly feature, TMG China points out and attempts to explain a surprisingly successful video channel. This week, a homemade comedy series that's attracted nearly three quarters of a million views.
China's digital drivers: Digital platforms a slam dunk for Li-Ning
PROMOTIONAL FEATURE: Catherine Teng explains why digital platforms can be more valuable than traditional channels in giving sports enthusiasts a real experience of the brand.
China's digital drivers: Make emotional mobile connections
PROMOTIONAL FEATURE: Adidas Greater China marketing VP Simon Millar says there’s no shortage of digital channels on which to run content; the trick, as always, is cutting through.
China's digital drivers: Striking up sexy conversations for Reckitt Benckiser
PROMOTIONAL FEATURE: China’s ban on ads for intimate products prompted Reckitt Benckiser marketing director Ben Wilson to move to the forefront of social media and video usage.
D&AD judge impressions: Wain Choi, Cheil Worldwide
Direct from D&AD judging in London, Wain Choi of Cheil Worldwide shares some impressions from judging the Integrated & Earned Media category, including cross-channel trends and how well global audiences can translate work from Asia.
China's digital drivers: Kimberley-Clark helps mums online
PROMOTIONAL FEATURE: Gary Xie, marketing director of the multinational’s baby and childcare group, says digital channels are essential for engaging with new mothers in China
DATA POINTS: 63 per cent of rich-media ads are seen
DG MediaMind analysed approximately 16.1 billion rich-media impressions served in Asia-Pacific during the first half of 2013, and found that the average viewable rate for rich media in the Asia Pacific region was 63.6 per cent. The company also confirmed the correlation between campaigns with higher aggregate viewable rates and higher engagement metrics.
Clear to fansource Ronaldo's new hairdo in global first
GLOBAL - A new Facebook campaign and app for Unilever’s Clear shampoo will see fans in the virtual world choose the new hairstyle that Cristiano Ronaldo will adopt in the real world.
Arcade appointed AOR for Ben & Jerry’s
SINGAPORE – Boutique hotshop Arcade has been appointed as agency of record for Unilever’s Ben & Jerry’s ice-cream brand.
INTERVIEW: McCann Healthcare's John Cahill on corporate social imperative
SINGAPORE - McCann Healthcare Worldwide CEO John Cahill says when it comes to public health, it's more a case of corporate social imperative rather than just responsibility.
DDB Group Indonesia appointed as PepsiCo’s AOR
JAKARTA - DDB Group Indonesia has been appointed as agency-of-record for PepsiCo on its portfolio of brands including Pepsi, Gatorade, Tropicana Twister, Quaker, Lay’s and Cheetos.
Unilever media pitch gets underway
GLOBAL – The Unilever global media pitch is believed to be under way, the brief having been divided between strategy and buying.
Maxus Asia-Pacific appoints Simon Porter as regional trading head
HONG KONG - Simon Porter, most recently AV trading director at UK media independent Walker Media, has joined Maxus as Asia-Pacific head of trading.
Publicis Modem appoints new creative director
SINGAPORE – Publicis Singapore has appointed Robert Upton as creative director of the agency’s digital offering Publicis Modem.
PHD wins back NTUC Income
SINGAPORE – PHD Singapore has been appointed to handle NTUC Income's media planning and buying, following a competitive pitch
PHD wins Transitions Optical
SINGAPORE – PHD is understood to have won all media duties for Transitions Optical for four markets in the region following a pitch.
PHD wins Transitions Optical
SINGAPORE – PHD is understood to have won all media duties for Transitions Optical for four markets in the region following a pitch.
ESS’s Mike Kerr appointed CEO of The Asian Tour
SINGAPORE - Professional golfing franchise The Asian Tour has appointed ESPN Star Sports’ Mike Kerr as its CEO, based at the Tour’s Singapore headquarters. He assumes the role from 16 March this year.
XM Asia to acquire stake in Indonesia’s Magnivate
JAKARTA - WPP announced that XM Asia, a division of JWT, has entered into an agreement to acquire a stake in PT Magnivate Group, a leading digital agency in Indonesia. Completion of the acquisition is subject to fulfillment of certain conditions.
Singapore Tourism Board reports record figures
SINGAPORE – Tourism chiefs are keen to downplay the importance of the island-state’s Integrated Resorts and casinos as STB unveils record growth and receipts.
Carat Philippines wins Tanduay business
MANILA – Carat Philippines has been awarded the Tanduay Distillers account without an agency review.
StarHub’s domain name purchase sparks TLD debate
SINGAPORE – News that quad-play operator StarHub has splashed out the upfront US$185,000 on top level domain name .starhub has sparked debate about TLDs as a marketing tool.
"An opportunity to get some good people": Tim Isaac on Bates India resignations
NEW DELHI - In an interview with Campaign India, Tim Isaac, chairman of Bates Asia, discusses the challenges, and opportunities, that the exit of two big names brings to the agency.
StarHub’s domain name purchase sparks TLD debate
SINGAPORE – News that quad-play operator StarHub has splashed out the upfront US$185,000 on top level domain name .starhub has sparked debate about TLDs as a marketing tool.
McCann Indonesia awarded Coca-Cola’s sparkling portfolio
JAKARTA - Coca-Cola has awarded its entire sparkling portfolio to McCann Worldgroup in Indonesia, encompassing the Fanta, Sprite and Coca-Cola brands.
Discovery appoints Julie Petersen as vice president research
SINGAPORE - Discovery Networks Asia-Pacific (DNAP) has announced the appointment of Julie Petersen as vice president, research.
UPDATED: Tiger Beer’s twist on CNY tradition goes viral
KUALA LUMPUR – Two tigers “shuffling” to LMFAO hit Party Rock Anthem has achieved viral success, in what transpires to be an activation for Tiger Beer by G2 Direct Interactive Malaysia.
Social media success for Philippines’ new tourism campaign
MANILA – The Department of Tourism's ‘It’s more fun in the Philippines’ campaign has exceeded expectations, less than two weeks since launch.
VIDEO: Havas Digital CEO on expansion into mobile
SINGAPORE – Havas Media has announced the launch of its mobile agency brand Mobext in the Philippines, following the acquisition of a majority stake in Snapworx's mobile operations.
Mindshare Indonesia appoints Himanshu Shekhar as CEO
JAKARTA - Mindshare has announced that Himanshu Shekhar has been appointed as CEO Indonesia, with immediate effect.
Mindshare Indonesia appoints Himanshu Shekhar as CEO
JAKARTA - Mindshare has announced that Himanshu Shekhar has been appointed as CEO Indonesia, with immediate effect.
Millennial Media files for IPO
SINGAPORE – Two months after expanding into Southeast Asia, mobile advertising company Millennial Media is aiming to raise US$75 million in its proposed initial public offering.
UGC beats out brands in Singapore’s most-watched videos of 2011
SINGAPORE – Parodies, an unlikely rapper and a marriage proposal were all among Singapore’s top ten most-watched You Tube videos in 2011. But only one brand, Angry Birds’ tie up with the movie Rio, made it into the top 10.
VIDEO: Media agencies may split: PHD's Mark Holden
ASIA-PACIFIC - In a wide-ranging interview, global strategy director for PHD Mark Holden offers his thoughts on the media industry in 2012 and beyond. Among the predictions is the possibility that media agencies may hive off their real-time bidding arms.
SPH accuses Yahoo of ‘free-riding’ in copyright spat
SINGAPORE – In the latest round of Singapore Press Holdings versus Yahoo Southeast Asia, SPH has expressed its determination to pursue the law-suit vigorously and to protect its copyrighted works.
VIDEO: Euro RSCG's Naomi Troni on creative business ideas
EURO RSCG's global chief marketing officer Naomi Troni recently talked to Campaign about creative business ideas, and ten key findings from the last ten years.
Philippines Department of Tourism appoints BBDO Guerrero
SINGAPORE - BBDO Guerrero | Proximity Philippines has been appointed agency of record for the Philippines Department of Tourism, tasked with creating an idea that will shape all forms of communication for domestic and international tourism.
Asia Pulp & Paper denies ‘greenwash’ accusations
SINGAPORE – Asia Pulp & Paper (APP) has denied allegations that one of its suppliers is felling trees in an area the company itself designated as a tiger sanctuary.
Opinion: You can run but you can't hide from social, CSR
John Sinke (pictured), regional marketing manager for Asia at derivatives dealer CMC Markets in Singapore, looks at how social media and online activism will force companies to embrace CSR and become truly transparent.
Edge Marketing and Alpha Salmon among STW’s Southeast Asia investments
HO CHI MINH CITY – Australia’s STW Group is to become a major shareholder in Indochina’s Edge Marketing, as well as opening two Alpha Salmon offices in Southeast Asia.
VIDEO: Mauricio Sabogal on why Mediabrands’ cluster structure is working
SINGAPORE – President of world markets at Mediabrands, UM and Initiative Mauricio Sabogal, tells Campaign that the network’s cluster structure is already paying off with business wins.
VIDEO: Lowe's Tony Wright shares a global perspective
In an exclusive interview with Campaign Asia Pacific, Lowe & Partners Worldwide chairman Tony Wright explains why demographics are destiny, and the importance of the everyday luxury effect in a recession.
Okamoto condoms help Singaporeans to ‘get away with it’
SINGAPORE – Japanese condom brand Okamoto has launched three new products, as part of a campaign to help Singaporeans have more sex.
VIDEO: Douglas Faudet on DDB's Southeast Asia aspirations
Vice chairman DDB Asia Pacific Douglas Faudet explains how they are taking the network to the next level in Southeast Asia.
Bates continues to ramp up in region
MALAYSIA – Bates has appointed Nor Amanah Latiff as managing director for its Malaysia office as it continues to strengthen operations in Southeast Asia.
DDB, OMD top Singapore Hall of Fame 2011
SINGAPORE – DDB and OMD went home the overall winners at last night’s Institute of Advertising Singapore (IAS) Hall of Fame Awards.
Toby Hayward to leave GroupM Singapore
SINGAPORE - GroupM today announced that Toby Hayward, CEO Singapore is to leave the company.
Dentsu expands new media agency network into Vietnam
TOKYO – Dentsu Media Vietnam is to begin operations in January 2012, as the network continues to expand its business and enhance its presence in the region.
Singapore government clamps down on casino advertising
SINGAPORE – Casino operators here will face hefty fines if they contravene new regulations on advertising to local Singaporeans.
Omnicom tops Campaign's Agency of the Year SEA shortlist
SINGAPORE – Omnicom Group leads the Southeast Asia shortlist for Campaign’s Agency of the Year 2011, with WPP Group a strong second.
Isobar Indonesia appoints Tania Mailangkay as ECD
JAKARTA - Regi Wahyu, chairman of Isobar Indonesia, has announced the appointment of Tania Mailangkay as executive creative director.
Dean Cloke and John Bailey head up new DDB Group Indonesia
JAKARTA - DDB has established a new full-service agency in Indonesia, led by Dean Cloke and John Bailey, both formerly of Ogilvy Red Works.
60 per cent of ASEAN CMOs unprepared for digital complexity: IBM study
SINGAPORE – A majority of chief marketing officers in ASEAN admit they feel unprepared for the complexity of the digital era, according to a global study conducted by IBM.
Singha Beer channels urban cool for international campaign
BANGKOK/GLOBAL – Singha Beer’s latest TVCs tap into a series of underground events that saw leading artists create brand-related installations at top nightclubs globally.
Tigerspike opens Singapore office
SINGAPORE - Tigerspike has further expanded its reach with the recent opening of a Singapore office.
Y&R Singapore unveils new Bank of Singapore branding campaign
SINGAPORE - Y&R Singapore has unveiled a new branding campaign for private banking institution, Bank of Singapore.
UM, BBDO pick up ExxonMobil globally
GLOBAL – IPG’s UM and Omnicom Group’s BBDO have been awarded ExxonMobil’s media and advertising respectively, following a year-long review.
Stephen Mangham clarifies departure
JAKARTA – Stephen Mangham says his departure from Ogilvy & Mather Indonesia was entirely of his own volition as agreement on terms could not be reached.
Big brands back YouTube Singapore
SINGAPORE – In its second country-specific launch in Southeast Asia, YouTube today unveiled its Singapore version, the network’s 35th localised service globally.
Google Chrome rolls out Indonesia campaign from BBH Asia Pacific
JAKARTA – Indonesia is the most recent market to roll out a series of TVCs for Google Chrome, from BBH Asia Pacific.
Agencies welcome YouTube Philippines
MANILA – YouTube, part of Google Inc, has launched its first localised site in Southeast Asia, in the Philippines.
Social networking is one-third of time online in Malaysia: comScore
KUALA LUMPUR – comScore, Inc’s latest report on Internet usage in Malaysia includes insights into the top online destinations, content categories and video viewing behaviour.
Grey Group Malaysia tops EFFIES 2011
MALAYSIA – Grey Group Malaysia’s two silvers and one bronze made them the biggest winners at this year’s Malaysia EFFIE Awards.
GM Vietnam selects agencies - pending global review
HANOI – General Motors Vietnam is believed to have selected Optimedia for its media and G2/Grey Group for its activation and creative until the global review is concluded.
Aegis Media Singapore restructures for regional focus
SINGAPORE – Aegis Media has restructured its Singapore office, appointing Audrey Kuah to help grow its regional capabilities.
Edwin Koh exits MediaCorp
SINGAPORE – Senior vice president of marketing and group sales planning Edwin Koh has left MediaCorp.
Singapore Airlines strong enough to weather website problems – PR industry
SINGAPORE - Singapore Airlines’ problematic new website remains unchanged almost five months since its launch, but PR executives say the brand is strong enough to weather the crisis.
Arcade, Tribal DDB among Unilever’s digital agencies
SINGAPORE – Unilever Singapore’s review of its digital roster has reached a conclusion, with Arcade and Tribal DDB believed to be among the successful agencies.
BBDO Guerrero opens Proximity Shop
MANILA - BBDO Guerrero & Proximity Philippines has launched a new shopper marketing agency under the network banner Proximity Shop.
Expedia parts ways with Publicis in surprise U-turn
SINGAPORE – Expedia has launched its new Singapore website with a campaign from local boutique agency ZenderFang rather than Publicis, which it appointed as AOR less than three months ago.
MEC, MediaCom win Coca-Cola Singapore and Malaysia
SINGAPORE – GroupM agencies MEC and MediaCom have emerged as winners of Coca-Cola’s media pitch in Singapore and Malaysia, although it is yet unclear how the business will be divided.
Philippines’ Department of Tourism restarts bidding process
MANILA – The Philippine Department of Tourism has issued a new invitation to tender for its branding campaign after the only qualifying agency, BBDO Guerrero, waived formal reconsideration.
Elite Model Look 2011 search comes to Singapore
SINGAPORE – Elite Models has returned to Singapore after a five-year hiatus, casting for its Model Look 2011 competition.
Southeast Asia trails in pay-TV regulation: CASBAA
SOUTHEAST ASIA – Malaysia is the market with the most favourable pay-TV regulation in Southeast Asia, but the sub-region as a whole is lagging behind, according to a report released today.