Programmatic boosts conversion rates 200 times: Hewlett Packard Enterprise

Hewlett Packard Enterprise’s global media and digital marketing director, Jonathan Yang, tells Campaign Asia-Pacific about the “exciting” programmatic journey, and the importance of finding a good media agency partner.

by Campaign Asia-Pacific | 01/04/2016

Yang was speaking at the Marketing Innovation Summit in Singapore in November, 2015.

This video was produced in association with Turn.

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