Choose Campaign site

ASIA
- CHINA
- INDONESIA
- JAPAN
UK
RED
US
CANADA
INDIA
GERMANY
MIDDLE EAST

Register
Subscribe
Bulletin Sign Up
Team Licences

Choose Campaign site

ASIA
- CHINA
- INDONESIA
- JAPAN
UK
RED
US
CANADA
INDIA
GERMANY
MIDDLE EAST

Home
In-Depth
News
The Work
Events
Awards
Top50 Brands
Agency Report Card
The Knowledge
Agency Portfolio

Search

China's digital drivers: Mary Kay’s digital glow

PROMOTIONAL FEATURE: Asia-Pacific president KK Chua charts the beauty behemoth’s online makeover from door-to-door sales to building social interaction, engagement and advocacy.

by Campaign Asia-Pacific | 11/05/2013

Share article on Twitter
Share article on Facebook
Share article on LinkedIn

Chua: “Video increases quality and reliability when presenting information.”

Most read

Publicis CEO Arthur Sadoun: 'Competitors are living in a dream' about AI replacing people
WPP launches new Elevate28 strategy with four core divisions and $676 million savings
How a mistreated monkey led to a marketing opportunity for IKEA
Publicis creates Japan and South Korea sub-region
Omnicom to axe and relocate more jobs as it doubles cost savings target to $1.5 billion
How Coca-Cola reimagined 'Share a Coke' to recruit 496,000 Gen Z users via hyper-localised personalisation
Stop selling 'outcomes' and start selling capital allocation
Estee Lauder appoints WPP Media as global media AOR
Omnicom hoovers up Dyson's $500 million global media account
Cultural blunders: Brands gone wrong

Related Articles

JOIN, SHARE, LIKE, FOLLOW US ON:

Help and Information

About Us
Advertise
Contact Us
Subscribe

Awards

Agency of the Year
Campaign Indonesia Awards
Digital Media Awards
Event Marketing Awards
PR Awards Asia-Pacific
Women Leading Change Awards
Women To Watch Asia-Pacific
30 under 30 Indonesia
40 under 40
50 over Fifty

© Haymarket Media Group Ltd.

Terms & Conditions
Cookie Notice
Privacy Notice
Manage Settings