2016: Slay the content dragon
Adland needs to stop chasing the ‘content’ drug by replacing ideas with the delivery mechanism and get back to telling great stories, writes Iris's Grant Hunter
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But is it innovation?
Iris Worldwide's Grant Hunter shares the thinking of the Innovation jury at Spikes Asia, and thoughts for the future of the award.
China's digital drivers: Changan Ford's Jason Liu
PROMOTIONAL FEATURE: Changan Ford deputy general manager Jason Liu says cost of innovative mobile and digital content is a challenge but the only way to span China’s vast market
China's digital drivers: Mobile market key to rejuvenation for Lenovo China's Arthur Wei
PROMOTIONAL FEATURE: Lenovo China CMO Arthur Wei looks to smartphone market and social media to redefine the brand’s ‘reliable’ image, but says data mining remains a challenge.
Mobile video consumption habits of the modern Indonesian
Research from On Device provides a peak at how young people in Indonesia consume video via mobile.
China's digital drivers: Digital platforms a slam dunk for Li-Ning
PROMOTIONAL FEATURE: Catherine Teng explains why digital platforms can be more valuable than traditional channels in giving sports enthusiasts a real experience of the brand.
China's digital drivers: Clarins goes all out for online presence
PROMOTIONAL FEATURE: The luxury cosmetics brand’s head of digital and e-commerce Julien Chiavassa sees online platforms as a place to experiment and get closer to the consumer.
TripAdvisor: Partnerships key to programmatic success
TripAdvisor's vice-president of display, APAC, Cindy Tan says brands need to be "extremely organised" to get the most from their programmatic campaigns. The region may be "data poor" but her firm sits on "a pot of really valuable data" which allows it to take a comprehensive view of travellers' entire customer journey from start to finish.
AXA's Mabel Leung: Multi-market campaigns require cultural sensitivity
Mabel Leung, AXA Asia's regional head of brands and insights, says it can be a challenge to balance global strategic priorities with making sure local markets feel their opinions are being respected. Hunt for the elusive "middle way".
Lars Hamberg: Digital entrants a tremendous threat to financial old guard
"Modern companies today want to know everything about their connected clients: who they are, who they work with, work out with, sleep with." The trouble is, traditional financial services firms are simply not doing this well—and they are under "tremendous threat" from new digital entrants who excel at it. Lars Hamberg, founder of Aktiva Fonder and fund selector at AFAM Funds, pulls no punches as he lays into the banking world's old guard and asks, "When will Google start offering financial products?"
BNP Paribas' Michelle Toy talks diversity and localisation
Michelle Toy, Asia-Pacific head of marketing and communications at BNP Paribas Securities Services, explains the importance of staff diversity and localising marketing content for individual markets.
Programmatic critical to reaching customers early: Dell
Dell's digital marketing and social media lead, SE Asia, Priyanka Nath says programmatic delivers cost-efficiency and effectiveness. With customers typically "60 percent through their decision making journey" before they even contact a vendor, programmatic is a crucial tool to reach them earlier and educate, she says.
Programmatic boosts conversion rates 200 times: Hewlett Packard Enterprise
Hewlett Packard Enterprise’s global media and digital marketing director, Jonathan Yang, tells Campaign Asia-Pacific about the “exciting” programmatic journey, and the importance of finding a good media agency partner.
FSM highlights: Top financial marketers gather in Hong Kong
Watch some of the highlights from Campaign Asia-Pacific's Financial Services Marketing forum, held in Hong Kong in November 2015.
MasterCard: Programmatic has been transformational
MasterCard's SVP head of marketing, Asia-Pacific, Middle East and Africa, Sam Ahmed says programmatic sits at the centre of the brand's marketing strategy. He says this is due to the "incredible" targeting programmatic enables, the richness of data it delivers and that it is a strong driver of efficiency.
Before she's superwoman, she's human, says Tanishq
The film, conceptualised by Talented, highlights how there's an internal and external burden of potential that women face today.
Aldi Australia tells us we're special, just like its 'buys'
Work by BMF stares into the vastness of space and the meaning of life, then pulls us back for a good deal.
Top 1000 2015: The shifting sands of specific sectors
High-profile sectors see brands constantly battling for supremacy. We asked some keen observers to highlight key struggles and lessons.
EVISU x DRESSCAMP Project: First Collaborative Limited Edition Capsule Collection
This autumn, EVISU has teamed up with DRESSCAMP, a renowned Japanese fashion brand which makes headlines for using vivid colors and signature bold prints, to work on a collaborative project and launch a limited edition capsule collection.
China's digital drivers: VW’s quest for precision
PROMOTIONAL FEATURE: As managing director of the Volkswagen brand at VW Group Import, PAUL HU is keen to put online at the centre of marketing, but demands tangible results
EVISU Autumn/Winter 2014 campaign starring Terry Richardson and Eniko Mihalik
You probably could not miss out the eye-catching campaign featuring Terry Richardson, a top fashion and celebrity photographer, along with internationally acclaimed model, Eniko Mihalik lately.
DATA POINTS: 63 per cent of rich-media ads are seen
DG MediaMind analysed approximately 16.1 billion rich-media impressions served in Asia-Pacific during the first half of 2013, and found that the average viewable rate for rich media in the Asia Pacific region was 63.6 per cent. The company also confirmed the correlation between campaigns with higher aggregate viewable rates and higher engagement metrics.
Vinacafé and REDDER enable half of a million Vietnamese families speak out their love this Tet
PROMOTIONAL FEATURE: The Cup of Love campaign enabled the youth to overcome the awkwardness of speaking out their love to their parents.
Opinion: You can run but you can't hide from social, CSR
John Sinke (pictured), regional marketing manager for Asia at derivatives dealer CMC Markets in Singapore, looks at how social media and online activism will force companies to embrace CSR and become truly transparent.
"An opportunity to get some good people": Tim Isaac on Bates India resignations
NEW DELHI - In an interview with Campaign India, Tim Isaac, chairman of Bates Asia, discusses the challenges, and opportunities, that the exit of two big names brings to the agency.
China's digital drivers: Constant change a fact of media life
PROMOTIONAL FEATURE: Unilever’s North Asia media director David Porter says China is setting the pace for digital developments, often leapfrogging stages the West had to go through.
China's digital drivers: Mary Kay’s digital glow
PROMOTIONAL FEATURE: Asia-Pacific president KK Chua charts the beauty behemoth’s online makeover from door-to-door sales to building social interaction, engagement and advocacy.
Academia-industry connection: SY Lau appointed adjunct professor at Fudan University
SY Lau, Senior Executive Vice President of Tencent and President of its Online Media Group, has been appointed Adjunct Professor by the School of Journalism of Fudan University.
Bizarre Video Channel of the Week: The Magic Power of the New White Snake
In this weekly feature, TMG China points out and attempts to explain a surprisingly successful video channel. This week, a homemade comedy series that's attracted nearly three quarters of a million views.
Happy Hacking: redefining the co-creation frontier
PROMOTIONAL FEATURE: The consumer has always been at the heart of any good advertising initiative. Yet it is only now that advertisers are starting to realise that there are benefits to putting their brands in the hands of the people who buy them.
China's digital drivers: Make emotional mobile connections
PROMOTIONAL FEATURE: Adidas Greater China marketing VP Simon Millar says there’s no shortage of digital channels on which to run content; the trick, as always, is cutting through.
Consulus' Lawrence Chong joins World Brand Congress Advisory Council
SINGAPORE - Lawrence Chong, CEO of Consulus, has been invited to join the World Brand Congress Advisory Council 2013. The World Brand Congress is the single largest congregation of the best minds behind some of the world’s best brands and is on the forefront of brand-building and rapid fire ideas on marketing to reach out to consumers.
4As Malaysia to induct four advertising leaders into Hall of Fame
KUALA LUMPUR - Four advertising industry leaders—Ali Mohamed, Victor Ng, Michael Tang, and the late TL Yeap—who have contributed and changed the course of brands in Malaysia through their commitment to excellence in creative innovation, ideation, and influence, will be inducted into the 4As ‘Hall of Fame’ at the Kancil Awards later this year.
Lactacyd, Essentiale launch integrated campaigns
KUALA LUMPUR - Sanofi Aventis’ growing consumer healthcare division has launched two ground-breaking social driven campaigns for brands Lactacyd and Essentiale through Publicis Malaysia.
VML Qais names regional associate director media & channels
SINGAPORE - VML Qais has appointed Giles Henderson as regional associate director media & channels with immediate effect.
Leo Burnett selects regional business director for Samsung
SINGAPORE - Jarek Ziebinski, president of Leo Burnett Asia Pacific, announced today the appointment of Pawan Bahuguna to regional business director for Samsung.
BBDO Malaysia appoints ECD
KUALA LUMPUR - BBDO Asia, an Omnicom company, has strengthened the senior management team of BBDO Malaysia with the hire of Tan Chee Keong (CK Tan) as executive creative director. CK Tan joins BBDO Malaysia from Ogilvy & Mather Malaysia where he held the position of deputy executive creative director.
Vikas Mehta moves to Lowe Lintas as CMO
SINGAPORE - Vikas Mehta, has been appointed chief marketing officer for Lowe Lintas + Partners, the network’s Indian operations. He moves from his current role of regional growth officer, based in Singapore.
Burberry appoints global media planning and buying partner
GLOBAL - Aegis Media confirms it has been appointed by Burberry as its global partner for media planning and buying.
China's digital drivers: Kimberley-Clark helps mums online
PROMOTIONAL FEATURE: Gary Xie, marketing director of the multinational’s baby and childcare group, says digital channels are essential for engaging with new mothers in China
Meltwater upgrades social media marketing suite to deliver real social ROI
San Francisco -- Meltwater, a leading provider of online intelligence solutions, today announced an upgrade to Meltwater Buzz, its flagship social media marketing suite. Meltwater Buzz 3.0 helps social media marketers efficiently monitor and engage in social conversations across large communities and execute campaigns that deliver real marketing ROI.
Solaire Resort and Casino appoints Effective Measure
PHILIPPINES - Solaire Resort and Casino, the freshly launched, world-class Philippines luxury destination has selected Effective Measure to provide digital measurement solutions as part of its digital brand execution.
TBWA Singapore boosts creative team
SINGAPORE - TBWA Singapore has hired award-winning creative duo Elrid Carvalho and Karan Dang as part of its strategy to boost its creative resources.
Turner International names regional programming and acquisitions manager
HONG KONG - Turner International has announced the appointment of Edward Barnieh as programming and acquisitions manager, Asia-Pacific, to further expand its quality offering of kids content.
Affle Group appoints sales director for Ripple business in Indonesia
JAKARTA - Affle Group announced the appointment of Parulian Lummy Sitorus (Ade) as the director of sales for its ‘Ripple’ rich media and video ad network business in Indonesia.
Campaign TV: Neo@Ogilvy's Susana Tsui talks talent in the digital sphere
Campaign TV's 'Building Asia's media talent' series of videos continues with this interview with Susana Tsui, Asia-Pacific regional president of Neo@Ogilvy.
Brand’s launches integrated digital campaign for its liver supplement
SINGAPORE - An integrated digital marketing campaign was recently launched by Brand’s for its liver supplement, Sesamin with Shisandra Extract with an interesting approach.
Havas Worldwide Singapore appoints head of strategic planning
SINGAPORE - Havas Worldwide Singapore announced today the appointment of Stefano Augello to the role of head of strategic planning. Stefano will work closely with Southeast Asia CEO Naomi Troni and Southeast Asia CCO, Victor Ng, to build the integrated strategic planning capabilities of the Singapore hub, and service regional and national clients.
China's digital drivers: Striking up sexy conversations for Reckitt Benckiser
PROMOTIONAL FEATURE: China’s ban on ads for intimate products prompted Reckitt Benckiser marketing director Ben Wilson to move to the forefront of social media and video usage.
D&AD judge impressions: Wain Choi, Cheil Worldwide
Direct from D&AD judging in London, Wain Choi of Cheil Worldwide shares some impressions from judging the Integrated & Earned Media category, including cross-channel trends and how well global audiences can translate work from Asia.
Cheil Singapore names integrated planning director
SINGAPORE - Cheil Singapore has named Jeremiah Neo as integrated planning director, a newly created role to develop 360 degree touch points.
Dentsu Singapore appoints director for digital strategy and planning
SINGAPORE - Dentsu Singapore has continued its foray into the digital space with the recent inclusions of Adela Maria Villanueva as director, digital strategy and planning, and Rohit Gandhi, as digital account manager.
4As Malaysia appoints new president
KUALA LUMPUR - The Association of Accredited Advertising Agents (4As) of Malaysia is set to embark of a fresh journey under the stewardship of Johnny Mun, the newly elected president.
Mindshare Indonesia appoints Himanshu Shekhar as CEO
JAKARTA - Mindshare has announced that Himanshu Shekhar has been appointed as CEO Indonesia, with immediate effect.
Mindshare Indonesia appoints Himanshu Shekhar as CEO
JAKARTA - Mindshare has announced that Himanshu Shekhar has been appointed as CEO Indonesia, with immediate effect.
UGC beats out brands in Singapore’s most-watched videos of 2011
SINGAPORE – Parodies, an unlikely rapper and a marriage proposal were all among Singapore’s top ten most-watched You Tube videos in 2011. But only one brand, Angry Birds’ tie up with the movie Rio, made it into the top 10.
VIDEO: Media agencies may split: PHD's Mark Holden
ASIA-PACIFIC - In a wide-ranging interview, global strategy director for PHD Mark Holden offers his thoughts on the media industry in 2012 and beyond. Among the predictions is the possibility that media agencies may hive off their real-time bidding arms.
Bates continues to ramp up in region
MALAYSIA – Bates has appointed Nor Amanah Latiff as managing director for its Malaysia office as it continues to strengthen operations in Southeast Asia.
DDB, OMD top Singapore Hall of Fame 2011
SINGAPORE – DDB and OMD went home the overall winners at last night’s Institute of Advertising Singapore (IAS) Hall of Fame Awards.
Dentsu expands new media agency network into Vietnam
TOKYO – Dentsu Media Vietnam is to begin operations in January 2012, as the network continues to expand its business and enhance its presence in the region.
Toby Hayward to leave GroupM Singapore
SINGAPORE - GroupM today announced that Toby Hayward, CEO Singapore is to leave the company.
Singapore government clamps down on casino advertising
SINGAPORE – Casino operators here will face hefty fines if they contravene new regulations on advertising to local Singaporeans.
Omnicom tops Campaign's Agency of the Year SEA shortlist
SINGAPORE – Omnicom Group leads the Southeast Asia shortlist for Campaign’s Agency of the Year 2011, with WPP Group a strong second.
VIDEO: Mauricio Sabogal on why Mediabrands’ cluster structure is working
SINGAPORE – President of world markets at Mediabrands, UM and Initiative Mauricio Sabogal, tells Campaign that the network’s cluster structure is already paying off with business wins.
VIDEO: Lowe's Tony Wright shares a global perspective
In an exclusive interview with Campaign Asia Pacific, Lowe & Partners Worldwide chairman Tony Wright explains why demographics are destiny, and the importance of the everyday luxury effect in a recession.
VIDEO: Douglas Faudet on DDB's Southeast Asia aspirations
Vice chairman DDB Asia Pacific Douglas Faudet explains how they are taking the network to the next level in Southeast Asia.
Okamoto condoms help Singaporeans to ‘get away with it’
SINGAPORE – Japanese condom brand Okamoto has launched three new products, as part of a campaign to help Singaporeans have more sex.
UPDATED: Tiger Beer’s twist on CNY tradition goes viral
KUALA LUMPUR – Two tigers “shuffling” to LMFAO hit Party Rock Anthem has achieved viral success, in what transpires to be an activation for Tiger Beer by G2 Direct Interactive Malaysia.
VIDEO: Havas Digital CEO on expansion into mobile
SINGAPORE – Havas Media has announced the launch of its mobile agency brand Mobext in the Philippines, following the acquisition of a majority stake in Snapworx's mobile operations.
Social media success for Philippines’ new tourism campaign
MANILA – The Department of Tourism's ‘It’s more fun in the Philippines’ campaign has exceeded expectations, less than two weeks since launch.
Asia Pulp & Paper denies ‘greenwash’ accusations
SINGAPORE – Asia Pulp & Paper (APP) has denied allegations that one of its suppliers is felling trees in an area the company itself designated as a tiger sanctuary.
Edge Marketing and Alpha Salmon among STW’s Southeast Asia investments
HO CHI MINH CITY – Australia’s STW Group is to become a major shareholder in Indochina’s Edge Marketing, as well as opening two Alpha Salmon offices in Southeast Asia.
SPH accuses Yahoo of ‘free-riding’ in copyright spat
SINGAPORE – In the latest round of Singapore Press Holdings versus Yahoo Southeast Asia, SPH has expressed its determination to pursue the law-suit vigorously and to protect its copyrighted works.
DDB Group Indonesia appointed as PepsiCo’s AOR
JAKARTA - DDB Group Indonesia has been appointed as agency-of-record for PepsiCo on its portfolio of brands including Pepsi, Gatorade, Tropicana Twister, Quaker, Lay’s and Cheetos.
Unilever media pitch gets underway
GLOBAL – The Unilever global media pitch is believed to be under way, the brief having been divided between strategy and buying.
Expedia parts ways with Publicis in surprise U-turn
SINGAPORE – Expedia has launched its new Singapore website with a campaign from local boutique agency ZenderFang rather than Publicis, which it appointed as AOR less than three months ago.
MEC, MediaCom win Coca-Cola Singapore and Malaysia
SINGAPORE – GroupM agencies MEC and MediaCom have emerged as winners of Coca-Cola’s media pitch in Singapore and Malaysia, although it is yet unclear how the business will be divided.
Arcade, Tribal DDB among Unilever’s digital agencies
SINGAPORE – Unilever Singapore’s review of its digital roster has reached a conclusion, with Arcade and Tribal DDB believed to be among the successful agencies.
BBDO Guerrero opens Proximity Shop
MANILA - BBDO Guerrero & Proximity Philippines has launched a new shopper marketing agency under the network banner Proximity Shop.
Philippines’ Department of Tourism restarts bidding process
MANILA – The Philippine Department of Tourism has issued a new invitation to tender for its branding campaign after the only qualifying agency, BBDO Guerrero, waived formal reconsideration.
Elite Model Look 2011 search comes to Singapore
SINGAPORE – Elite Models has returned to Singapore after a five-year hiatus, casting for its Model Look 2011 competition.
Southeast Asia trails in pay-TV regulation: CASBAA
SOUTHEAST ASIA – Malaysia is the market with the most favourable pay-TV regulation in Southeast Asia, but the sub-region as a whole is lagging behind, according to a report released today.
PHD wins Transitions Optical
SINGAPORE – PHD is understood to have won all media duties for Transitions Optical for four markets in the region following a pitch.
Maxus Asia-Pacific appoints Simon Porter as regional trading head
HONG KONG - Simon Porter, most recently AV trading director at UK media independent Walker Media, has joined Maxus as Asia-Pacific head of trading.
Publicis Modem appoints new creative director
SINGAPORE – Publicis Singapore has appointed Robert Upton as creative director of the agency’s digital offering Publicis Modem.
XM Asia to acquire stake in Indonesia’s Magnivate
JAKARTA - WPP announced that XM Asia, a division of JWT, has entered into an agreement to acquire a stake in PT Magnivate Group, a leading digital agency in Indonesia. Completion of the acquisition is subject to fulfillment of certain conditions.
ESS’s Mike Kerr appointed CEO of The Asian Tour
SINGAPORE - Professional golfing franchise The Asian Tour has appointed ESPN Star Sports’ Mike Kerr as its CEO, based at the Tour’s Singapore headquarters. He assumes the role from 16 March this year.
PHD wins Transitions Optical
SINGAPORE – PHD is understood to have won all media duties for Transitions Optical for four markets in the region following a pitch.
PHD wins back NTUC Income
SINGAPORE – PHD Singapore has been appointed to handle NTUC Income's media planning and buying, following a competitive pitch
INTERVIEW: McCann Healthcare's John Cahill on corporate social imperative
SINGAPORE - McCann Healthcare Worldwide CEO John Cahill says when it comes to public health, it's more a case of corporate social imperative rather than just responsibility.
Clear to fansource Ronaldo's new hairdo in global first
GLOBAL - A new Facebook campaign and app for Unilever’s Clear shampoo will see fans in the virtual world choose the new hairstyle that Cristiano Ronaldo will adopt in the real world.
Arcade appointed AOR for Ben & Jerry’s
SINGAPORE – Boutique hotshop Arcade has been appointed as agency of record for Unilever’s Ben & Jerry’s ice-cream brand.
Singapore Tourism Board reports record figures
SINGAPORE – Tourism chiefs are keen to downplay the importance of the island-state’s Integrated Resorts and casinos as STB unveils record growth and receipts.
StarHub’s domain name purchase sparks TLD debate
SINGAPORE – News that quad-play operator StarHub has splashed out the upfront US$185,000 on top level domain name .starhub has sparked debate about TLDs as a marketing tool.
McCann Indonesia awarded Coca-Cola’s sparkling portfolio
JAKARTA - Coca-Cola has awarded its entire sparkling portfolio to McCann Worldgroup in Indonesia, encompassing the Fanta, Sprite and Coca-Cola brands.
Discovery appoints Julie Petersen as vice president research
SINGAPORE - Discovery Networks Asia-Pacific (DNAP) has announced the appointment of Julie Petersen as vice president, research.
Carat Philippines wins Tanduay business
MANILA – Carat Philippines has been awarded the Tanduay Distillers account without an agency review.
StarHub’s domain name purchase sparks TLD debate
SINGAPORE – News that quad-play operator StarHub has splashed out the upfront US$185,000 on top level domain name .starhub has sparked debate about TLDs as a marketing tool.
Singha Beer channels urban cool for international campaign
BANGKOK/GLOBAL – Singha Beer’s latest TVCs tap into a series of underground events that saw leading artists create brand-related installations at top nightclubs globally.
Y&R Singapore unveils new Bank of Singapore branding campaign
SINGAPORE - Y&R Singapore has unveiled a new branding campaign for private banking institution, Bank of Singapore.