Leung spoke with Campaign Asia-Pacific at the Financial Services Marketing forum in Hong Kong.
This video was produced in association with Fundamental Media.
Filmed and edited by Edwin Lee, Fallout Media HK
AXA's Mabel Leung: Multi-market campaigns require cultural sensitivity
Mabel Leung, AXA Asia's regional head of brands and insights, says it can be a challenge to balance global strategic priorities with making sure local markets feel their opinions are being respected. Hunt for the elusive "middle way".
Filmed and edited by Edwin Lee, Fallout Media HK
