Toy spoke with Campaign Asia-Pacific at the Financial Services Marketing forum in Hong Kong.
This video was produced in collaboration with Fundamental Media.
Filmed and edited by Edwin Lee, Fallout Media HK
BNP Paribas' Michelle Toy talks diversity and localisation
Michelle Toy, Asia-Pacific head of marketing and communications at BNP Paribas Securities Services, explains the importance of staff diversity and localising marketing content for individual markets.
