Programmatic critical to reaching customers early: Dell

Dell's digital marketing and social media lead, SE Asia, Priyanka Nath says programmatic delivers cost-efficiency and effectiveness. With customers typically "60 percent through their decision making journey" before they even contact a vendor, programmatic is a crucial tool to reach them earlier and educate, she says.

by Campaign Asia-Pacific | 01/10/2016

Nath was speaking at the Marketing Innovation Summit in Singapore in November, 2015.

This video was produced in association with Turn.

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