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Spikes Asia Debrief set to unpack the new creative forces at work
creativity linkedin spikes By Campaign Staff

This afternoon, Spikes Asia jury members will dig into key themes emerging from this year's shortlists. Register to join the event.

Why B2B influencers are an essential spend for marketers
b2b influencer marketing influencers linkedin marketing By Matthew Keegan

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.

LinkedIn picks network for $97 million global media account
Dentsu global agency appointment linkedin media review Publicis vccp wpp By Beau Jackson

The appointment follows a closed process across several global markets.

Why brands should stop posting PR briefs on LinkedIn
linkedin pr briefs By James Brooke

Rooster’s James Brooke cautions that tossing briefs onto LinkedIn is lazy and ineffective, besides being a poor look.

Goodbye first screen, hello wearables: IMG's vision for sports digital marketing
ai linkedin meta reddit threads tiktok youtube By Staff Reporters

The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.

How generative AI is pointing the way to a more efficient and creative future for marketing
generative ai linkedin microsoft By Campaign Staff

A recent report on AI in the workplace from Microsoft and LinkedIn demonstrates how marketers can harness its powers to increase efficiency and create better communication for their audience.

Laid-off creatives strike a nerve with comedic #OpenToWork film
advertising creativity linkedin the work By Brandon Doerrer

Feeling the stress of announcing their availability on LinkedIn, a group of creatives banded together to document their experience in a comedic film—and sparked a movement in the process.

LinkedIn appoints Whalar Group as creator marketing partner
linkedin By Brandon Doerrer

The creator agency will pair brands with talent for LinkedIn campaigns and familiarize creators with the platform.

Melissa Selcher departs LinkedIn after eight years
linkedin By Jess Ruderman

Selcher was chief marketing and communications officer at the platform.

LinkedIn’s first campaign for Premium highlights professional development
linkedin By Brandon Doerrer

EXCLUSIVE: LinkedIn is promoting its Premium subscription as it seeks to become an always-on platform for developing professional skills.

Catherine Flynn leaves Meta to join LinkedIn as agency lead
linkedin meta By Shawn Lim

Exclusive: Campaign understands Catherine Flynn, who left Meta at the end of August, is now at LinkedIn where she is director of agency development and marketer education for APAC.

Need to develop measurement solutions that allow businesses to evaluate lead generation: LinkedIn’s Valerie Beauchamp
b2b marketing linkedin By Noel D'souza

LinkedIn's vice president, global head of agency education and development, delved into how marketers should navigate the ever-shifting currents of B2B, LinkedIn's capabilities for campaign effectiveness and the importance of measurement.

LinkedIn films urge workers to have difficult conversations about DEI
dei diversity linkedin By Ben Bold

Gen Z are more likely than Gen X to prioritise inclusive workplaces when seeking jobs.

Asia-Pacific Power List 2023: Sarah Tucker, LinkedIn
apac asia asia pacific cmo linkedin marketing power list By Staff Reporters

Her content marketing strategies and partnerships have elevated the reputation of LinkedIn’s marketing solutions for businesses, while taking bold steps to develop female talent.

9 in 10 marketers spend time in making global marketing locally relevant: report
hubspot linkedin recession By Nikita Mishra

TOP OF THE CHARTS: Singapore marketers reveal brand priorities and growth challenges in the current climate in new research from HubSpot and LinkedIn.

Study reveals the 20 most influential people in digital marketing
digital marketing hubspot influencers linkedin seo By Matthew Keegan

The founder of software company HubSpot tops the list of Rock The Rankings' 20 most iconic people in the SEO and digital marketing industry.

HyperSocial’s CEO is sorry for how ‘crying’ LinkedIn post was perceived, but isn’t deleting it
linkedin By Diana Bradley

Braden Wallake says good has come from the post, despite the criticism.

LinkedIn makes space for employees in India to find their professional tribe
ad linkedin By Campaign India Team

Watch the film conceptualised by The Glitch.

Is personal branding more important than qualifications?
branding linkedin By Surekha Ragavan

A strong online presence is important to boost visibility and ‘sell’ your skills—but should it supersede meritocracy?

Are social platforms complicit in climate-change misinformation?
climate change fossil fuel linkedin By Surekha Ragavan

Online platforms continue to rely on fossil-fuel companies for paid advertising, even as they roll out policies against climate-change misinformation. Where should the line be drawn?