Half a billion users, 22 billion posts and huge sway over what people buy, yet APAC marketers are still missing the moment, argues We Are Social’s chief executive.
True
Reddit's popularity is growing, why are marketers still sleeping on it?
digital marketing
reddit
digital marketing
reddit
Reddit's popularity is growing, why are marketers still sleeping on it?
digital marketing
reddit
digital marketing
reddit
Half a billion users, 22 billion posts and huge sway over what people buy, yet APAC marketers are still missing the moment, argues We Are Social’s chief executive.
Reddit's Q2 ad revenue jumps 84% year-over-year to $465 million
ad revenue
ai
q2 2025
reddit
Driven by AI-driven ad innovations and a rapidly growing user base, Reddit posted $465 million in ad revenue for Q2 2025, marking an 84% surge from the previous year.
Reddit launches two AI advertising tools to usher in new era of community marketing
ai advertising tools
community marketing
conversation summary addons
reddit
reddit community intelligence
reddit insights
Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.
Reddit: The social-media dark horse gaining momentum with advertisers
media spend
reddit
reddit ads
social media
Once overlooked by advertisers, Reddit is rapidly emerging as a powerful and authentic platform that's challenging brands to rethink how they connect with audiences in an increasingly crowded social-media landscape.
Reddit becoming a destination for women to share critical health information according to Weber Shandwick study
reddit
weber shandwick
women
Communities on Reddit are the new avenue to discuss both physical and psychological problems.
Alexis Ohanian on investing in women's sports, AI, and the future of Asia
bloomberg media
reddit
Campaign Asia caught up with the Reddit entrepreneur and Seven Seven Six founder at the Bloomberg Bistro in Cannes last month, where he discussed his investments in AI, deep tech, women's sports, and why Japan is a key focus for the future.
Inside Reddit's strategy to court advertisers in Asia Pacific
adtech
programmatic
reddit
Durgesh Kaushik, the platform's APAC leader explains to Campaign why Reddit has already put down roots in Australia, Taiwan, Hong Kong, Cambodia, Malaysia and Vietnam.
OpenAI strikes deal with Reddit to scrub content for ChatGPT
artificial intelligence
chatgpt
openai
reddit
The language learning model will learn how to stay up-to-date with relevant topics by accessing Reddit’s Data API as part of the partnership.
Reddit’s first day of IPO ends on a high, but will better monetisation equal tougher moderation?
reddit
The ‘Front Page of the Internet’ successfully goes public - but can it keep its communities engaged with a greater obligation to ensure brand safety?
Reddit eyes IPO, boosts ad business in Asia-Pacific
reddit
With less-than-anticipated ad revenues in 2023, the popular online platform is gearing up for a projected $5 billion IPO this quarter, whilst expanding its advertising footprint into Asia.
Prolonged protests put Reddit at crossroads with ad revenue
reddit
After two weeks of demonstrations, some media buyers anticipate Reddit turning to alternative revenue streams.
Where did advertisers go wrong with Reddit?
reddit
Reddit is a forum for engagement so, as a brand, you need to be there and willing to be available – you can't just post and disappear
Unpacking Reddit's escalating API crisis
reddit
More than 3,000 subreddits have 'gone dark' as moderators protest Reddit's plans to charge other companies for access to data.
Reddit hires new VP to lead APAC
reddit
This marks the first senior regional leadership hire.
How Capcom launched a game on Reddit
reddit
The video game publisher used Reddit to launch a game about a game.
Reddit opens in Australia
reddit
Online community firm wants to court local Australian brands in its fourth-largest market by user base.
Squeezebook?
advertising
facebook
marketing
pinterest
reddit
roi
social media
Facebook is slowly turning into an 800-pound, not-so-friendly gorilla that is squeezing brands from both directions.