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The problem with ROI
effectiveness roi

ROI looks impressive on a slide, but it’s a measure of efficiency, not effectiveness. As Zac Martin argues, it rewards cuts over growth and short-term wins over long-term brand value.

Marketers pour millions on BTL, only 2% say they can measure ROI
ai roi By Nikita Mishra

Despite sweeping investment in activations, marketers admit they lack the tools and the confidence to prove impact. Many see AI as the biggest hope for fixing the gap.

If it doesn't drive revenue, why are you still doing it?
b2b revenue roi

Still clinging to vanity metrics and vague “awareness” goals? It’s 2025 and if marketing isn’t giving the ROI on the dollar, it’s part of the problem. Grove B2B’s CEO talks calls out the interia and the excuses.

A Cannes Lions 2025 guide for ROI-hungry APAC marketers
cannes lions 2025 canneslions2025 roi shufen goh By Shufen Goh

The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, co-founder of R3 and APAC president at MediaSense.

ROI index charts rise of Moloco and Reddit alongside big tech
moloco reddit roi singular singular roi index x By Staff Reporters

Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.

75% of marketers report declining returns on social media ad spend
ad spend roi social media ad spend taboola By Staff Reporters

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.

Are ad agencies prioritising campaign metrics over creativity?
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Chasing clicks and conversions is great, but are ad agencies getting blinded by data and performance metrics, sidelining creativity? Campaign explores.

Rory Sutherland: 'Programmatic is a load of bollocks' and what’s wrong with podcast ads
digital marketing programmatic roi By Lucy Shelley

The vice chairman of Ogilvy UK argues digital advertising is broken.

Marketers shouldn’t fear the accountability brought by data
campaign roi By Mike Ruff

If you’ve never run a failed campaign, are you sure you’re holding yourself to the right standard?

AI for ROI: Taking the first steps into a new era of digital experience
ai artificial intelligence data meta roi By Derya Matras

While the ability for each person to have their own AI assistant may be a vision for the future, marketers are well positioned to reap the value and benefits of it right now. Meta's Derya Matras explores.

The big issues brands must tackle to deliver seamless consumer experiences
cx esg martech roas roi By Shawn Lim

CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.

APAC marketers have low confidence in digital ROI measurement
media nielsen roi By Staff Reporters

TOP OF THE CHARTS: APAC marketers embrace streaming channels for ads despite questions on effectiveness, according to Nielsen’s Annual Marketing Report

Back to basics: Measuring marketing ROI for your campaigns
measurement roi By Antony Wilcox

There are three steps that can help successful marketing organisations to accurately calculate MROI says AppsFlyer's growth director for ANZ.

Nielsen report: Advertisers aren’t spending enough money
ad spend effectiveness nielsen roas roi By Shauna Lewis

Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.

How should brands measure ROI in the metaverse?
ad spend measurement roi By Shawn Lim

In these early days of metaverse campaigns, marketers might still be unclear about measuring success. Experts discuss ways this can be done simply and effectively.

No metaverse agencies of record, please
roi By Staff Reporters

Agencies need to learn how to think through multiple universes in an integrated way.

Influencer campaigns lack memorability and impact, new study shows
effectiveness influencer kol roi By Evie Barrett

More than half of the UK consumers surveyed admitted they could not recall a brand’s name after seeing it in an influencer post, with only a quarter having purchased a product recommended by an influencer.

How to unlock B2B marketing ROI through connected experiences
b2b data personalisation roi By Yasmine Mansour

Personalising individual experiences may no longer be considered an 'extra' offering in B2B marketing.

It's time to end our addiction to 50-year-old measurement tools
effectiveness measurement roi By Jae Goodman

Brand measurement must evolve to continue justifying upper-funnel investment

Diageo: Focus on effectiveness helped us up media spend by $260m
advertising Diageo effectiveness media roi By Simon Gwynn

Drinks giant reported organic sales growth of 4% in last six months of 2019.