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b2b

Spikes Asia 2026: Meet the inaugural Creative B2B jury president
b2b jury spikes By Staff Reporters

Wendy Walker addresses the misconceptions about B2B creative work, weighs-in on the unique challenges and signals what she'll be looking for in Asia's best work in this new and exciting category.

If it doesn't drive revenue, why are you still doing it?
b2b revenue roi

Still clinging to vanity metrics and vague “awareness” goals? It’s 2025 and if marketing isn’t giving the ROI on the dollar, it’s part of the problem. Grove B2B’s CEO talks calls out the interia and the excuses.

Plain? Predictable? Think again. B2B marketing is a hot potato
b2b b2b marketing

Like the humble potato that quietly transformed food history, B2B marketing has grown underground to become a critical yet often overlooked force in business growth, says Jake Hird, CSO and founder of Grove B2B.

Why B2B influencers are an essential spend for marketers
b2b influencer marketing influencers linkedin marketing By Matthew Keegan

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.

Former Dentsu APAC heads launch regional B2B marketing agency
b2b Dentsu jake hird kiaran geen merkle samantha cunliffe the grove b2b By Rahat Kapur

EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B model and deliver marketing-as-a-service underpinned by business results.

The Guardian apologises over ‘watch porn’ ad placed next to child abuse article
advertising b2b media the guardian By Marianne Calnan

The newspaper called the placement of the print ad ‘an oversight’ on its part.

The blurring lines between B2B and B2C marketing strategies
b2b visa By Nishtha Asthana

CAMPAIGN 360: Marketers discuss how converging B2B and B2C strategies allow them to rethink and benefit from each other's insights and best practices.

WeChat dominates China's social media: All B2B brands invest
b2b china wechat By Staff Reporters

TOP OF THE CHARTS: A new study by Kawo unveils the uses of social media and its role in the B2B marketing landscape for multinational corporations in China.

Publicis Groupe renames B2B arm Octopus Group and extends reach beyond UK
b2b media Publicis technology By Ben Bold

Octopus Group, acquired in 2021, is to be rebranded Publicis Pro.

Havas expands in B2B marketing with new acquisition
b2b havas By Beau Jackson

Ledger Bennett has been in B2B marketing for close to 40 years.

10 trends that will shape B2B marketing in 2024
2024 ai apac b2b cx japan oped By Robert Heldt

Marketing expert Robert Heldt shares his insights into the key trends that will sweep the B2B landscape across APAC in 2024, including a focus on CX, new video formats and compelling storytelling.

B2B messaging on ESG in China needs to be local, customer-focused, and relevant to resonate: WE Red Bridge report
b2b china esg we communications we red bridge By Staff Writer

WE Red Bridge’s most recent report ‘ESG means business in China’ focuses on the growing importance of ESG-linked themes for B2B companies in China and recommendations on how such initiatives need to be communicated.

Influencer marketing dominating B2B, Ogilvy report reveals
b2b ogilvy By Jonathan Owen

Three-quarters of B2B marketing chiefs are investing in influencer marketing as a comms tool, according to a new report from Ogilvy.

Edelman launches global B2B marketing group
b2b edelman By Diana Bradley

It aims to create integrated marketing programs aimed at reaching and earning the trust of B2B buyers.

How B2B marketers can be more proactive in 2023
b2b b2b marketing hylink By Humphrey Ho

The managing director at Hylink has four tips for B2B marketers who will undoubtedly face tough challenges next year.

B2B marketers seek creativity boost to stand out
advertising b2b Colenso BBDO creativity DDB Dentsu media merkle mrm thinkerbell By Rahul Sachitanand

Companies such as Cigna, Microsoft, Intel and Unilever have shown how to deliver innovative B2B campaigns. But APAC is just finding its feet in making this shift.

Luke Nathans joins B2B firm Kingfisher as CMO
b2b cmo By Robert Sawatzky

The former APAC CEO of Iris will work with global telcos to provide a more consumer-friendly offering to upgrade mobile phones.

Dentsu's Merkle B2B absorbs Gyro and Merkle DWA
b2b Dentsu merkle By Staff Reporters

Combined entity will be led in Singapore by Rhys Taylor, who has led the Asia Pacific offices of Gyro since 2020.

The Hoffman Agency launches media relations consultancy
b2b media relations By Staff Reporters

The agency goes ‘back to basics’ as it emphasises the importance of B2B brands connecting with the media.

iQiyi's ad about ads is better than you might expect
b2b china By Ad Nut

Mainland video site iQiyi and F5 Shanghai prove B2B doesn't have to be dull, with a family comedy that explains the video platform's advertising offerings.