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Asia-Pacific Power List 2025: Danielle Jin, Visa
apac asia asia pacific cmo danielle jin marketing power list visa By Staff Reporters

Jin is keeping Visa top of mind in one of the world’s fastest-moving regions through AI-powered campaigns, Gen Z creator programmes, and more.

The blurring lines between B2B and B2C marketing strategies
b2b visa By Nishtha Asthana

CAMPAIGN 360: Marketers discuss how converging B2B and B2C strategies allow them to rethink and benefit from each other's insights and best practices.

Asia-Pacific Power List 2024: Danielle Jin, Visa
apac asia asia pacific cmo danielle jin marketing power list visa By Staff Reporters

Jin has led innovative campaigns for Visa, driving inclusivity and smarter payments, resonating with Asian consumers. Jin's focus on diversity and equality has earned her recognition as a leader in the industry.

Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO
artificial intelligence danielle jin financial services gen ai marketing visa By Nishtha Asthana

Ahead of Campaign360, Visa's regional marketer steps into the spotlight to discuss Gen AI's opportunities and pain points and how this transformative technology is reshaping relationships with agency partners.

Campaign CMO Outlook 2023: AI supercharges adland
ai uber visa By Ian Darby

The future possibilities for advertising through the use of artificial intelligence have captured the attention of the industry, but the technology does not come without risks. Part two of Campaign’s 2023 CMO Outlook report unveils the opportunities and concerns that senior marketers anticipate will accompany the use of AI.

Visa and athlete Siobhán Haughey dive into travel payment security with Olympian finesse
visa By Nikita Mishra

The 25-year-old star swimmer will feature in six bite-sized videos to raise education and awareness for travel payment security.

Visa does a number on the FIFA Women's World Cup
visa women By Ad Nut

The work by Publicis Groupe agencies Saatchi & Saatchi and Starcom doesn't score goals for creativity, but adds a much-needed point towards matching the men's hype.

Asia-Pacific Power List 2023: Danielle Jin, Visa
apac asia asia pacific cmo danielle jin marketing power list visa By Staff Reporters

Danielle Jin has spearheaded award-winning campaigns that have driven brand awareness, behaviour change, and contactless penetration across APAC. Jin's focus on diversity and equality has won her recognition as a leader in the industry.

Asia-Pacific Power List 2022: Danielle Jin, Visa
cmo danielle jin power list visa By Staff Reporters

A published writer and a veteran marketer, Jin has the skills of merging creativity with data. And this has swiftly salvaged Visa’s woes during the pandemic.

Former Visa marketer on skills to survive the talent crunch
campaign360 visa By Surekha Ragavan

Anita Kanal, former VP of customer marketing for Visa, on evergreen skills that survive the talent shortage; and whether talent should be encouraged to move horizontally.

What are the world's most accessible online brands?
ecommerce research visa By Staff Reporters

Brand such as Visa, Chanel, and Accenture are considered to be some of the most visible and inclusive online, according to a new index.

Visa aims to clarify global breadth of its role in refresh
visa By Sara Nelson

The brand wants to underline its credentials as a trusted platform to allow more people to engage with the digital economy.

Marketing in Asia is a balancing act: Visa's Danielle Jin
brand danielle jin finance marketing visa By Rahul Sachitanand

The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data.

Visa refreshes brand identity after seven years
brand finance visa By Rahul Sachitanand

The new 'Meet Visa' identity, developed by Wieden+Kennedy, is a nod to the brand's evolution from its card-issuing roots, as it looks to position itself as a broader financial-services platform.

Asia-Pacific Power List 2021: Danielle Jin, Visa
apac asia asia pacific cmo danielle jin marketing power list visa By Staff Reporters

Visa’s multi-tasking marketing SVP adapts strategies to local conditions while keeping pace with technology in challenging times.

Visa names new APAC head of marketing
cmo danielle jin visa By Minnie Wang

Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.

Channeling pandemic headwinds into effective marketing tailwinds
creativity effectiveness r3 spikes visa By Robert Sawatzky

SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process.

Visa appoints Wieden + Kennedy, Publicis Groupe to global creative accounts
publicis groupe visa By Alison Weissbrot

Incumbents BBDO and Saatchi & Saatchi missed out on the US$200 million creative accounts.

Visa promotes Asia CMO Frederique Covington Corbett to global role
cmo visa By Rahul Sachitanand

She will become SVP of global brand strategy and planning, reporting to Visa’s global CMO, Lynne Biggar, eventually relocating to California.

Trump's potential ban on Alipay, WeChat would impact luxury and financial brands
alibaba tencent visa By Carol Huang

The Trump administration is reportedly considering a ban on Chinese payment systems Alipay and WeChat Pay, which would impact not only those companies but many other brands and retailers as well.