Trust Bank's CMO Mira Bharin on how the digital bank successfully deployed a hybrid approach powered by on-ground partnerships, instant digital rewards, and using its customers as brand advocates.
True
financial services
How Trust Bank went from zero to a million customers in less than three years
banking
campaign 360
financial services
mira bharin
trust bank
The CMO's MO: Techcombank's marketer brings the marathon mindset to banking
financial services
techcombank
the cmos mo
thecmosmo
vietnam
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'
banking
cheuk shum
financial services
hsbc
the cmos mo
thecmosmo
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers
cmo
financial services
The head of digital business and marketing at the general insurance firm gets candid about challenges in the insurance space, AI’s evolving role in garnering marketing insights, and which brand's campaigns he looks forward to the most.
Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO
artificial intelligence
danielle jin
financial services
gen ai
marketing
visa
Ahead of Campaign360, Visa's regional marketer steps into the spotlight to discuss Gen AI's opportunities and pain points and how this transformative technology is reshaping relationships with agency partners.
Behind the 'overly successful' launch of Trust Bank in Singapore
banking
fairprice
financial services
havas
standard chartered
trust bank
The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.
Why DBS wants to be seen as a tech startup rather than a bank
dbs
financial services
DBS marketer Karen Ngui on the brand’s new regional campaign, pushing ‘startup values’, and prioritising presence marketing.
Mastercard appoints Julie Nestor as chief marketer in Asia Pacific
cmo
financial services
julie nestor
mastercard
She succeeds Rustom Dastoor, who now leads the payment brand's North America marketing and communications from New York.
Global forecast: The banking revolution
banking
financial services
r3
In an increasingly virtual sector, banks are grasping the importance of digital engagement. This special report, for Campaign members only, examines the trend with data and insights from Campaign's global network.
Admango sees early signs of adspend recovery in Hong Kong
adspend
financial services
hong kong
The monitoring company saw a 1.4% increase in adspend in Q4 of 2020, driven by financial-services and consumer-care brands, even though overall investments fell 18% year-on-year.
Duopoly expands dominance within Asia as Vodafone, Reliance Jio lose ground
financial services
ASIA's TOP 1000 BRANDS: Telecommunications providers experienced widespread disruption this year, while tech behemoths Facebook and Google expanded their stronghold in the Asia-Pacific region.
Financial-services churn: APAC bank and insurance brands see significant shifts
financial services
ASIA's TOP 1000 BRANDS: Standard Chartered clambers back into the top 10 banks after a 2019 freefall, while in insurance, Allianz tumbles from fifth place in 2019 to 63rd this year.
COVID actions pay off in favourability for banks
banking
dbs
financial services
hong kong
hsbc
standard chartered
top of the charts
Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.
Stanchart falls behind other banks, AIA finishes first in insurers
aia
banks
financial services
hsbc
mastercard
visa
A volatile banking category sees Standard Chartered's brand ranking plummet, while AIA elbows out Prudential to steal top insurance brand.
Do Mizuho Bank's ATM shutdowns damage the brand?
financial services
japan
A spoof mocks alarmingly poor customer service, but for big banking brands, it's just business as usual.
Visa taps Olympic swimmer to help normalise card payments in Japan
financial services
tokyo 2020
visa
New work demonstrates the convenience of cards for everyday purchases.
Dentsu and Line back Folio, a service for novice investors in Japan
Dentsu
financial services
japan
Companies see a growing appetite for investment in a country famous for cautious saving.
Behind Visa's vision of a cardless Winter Games
financial services
sponsorship
visa
With PyeongChang 2018 just around the corner, the sponsor is making big bets on wearable technology and sound to stand out as a financial services innovator at the event.
Innovation can kill cash, says Visa’s new Japan marketing head
financial services
tokyo 2020
visa
The company needs to give a cash-loving society a reason to break its habits.
Using predictive analytics to boost revenue
banking
financial services
A look at how banks and financial institutions can harness first- and third-party data to refine models of customer behaviour.