True

financial services

How Trust Bank went from zero to a million customers in less than three years
banking campaign 360 financial services mira bharin trust bank By Ravi Balakrishnan

Trust Bank's CMO Mira Bharin on how the digital bank successfully deployed a hybrid approach powered by on-ground partnerships, instant digital rewards, and using its customers as brand advocates.

The CMO's MO: Techcombank's marketer brings the marathon mindset to banking
financial services techcombank the cmos mo thecmosmo vietnam By Nikita Mishra

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.

The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'
banking cheuk shum financial services hsbc the cmos mo thecmosmo By Nikita Mishra

"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.

The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers
cmo financial services By Anupama Sajeet

The head of digital business and marketing at the general insurance firm gets candid about challenges in the insurance space, AI’s evolving role in garnering marketing insights, and which brand's campaigns he looks forward to the most.

Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO
artificial intelligence danielle jin financial services gen ai marketing visa By Nishtha Asthana

Ahead of Campaign360, Visa's regional marketer steps into the spotlight to discuss Gen AI's opportunities and pain points and how this transformative technology is reshaping relationships with agency partners.

Behind the 'overly successful' launch of Trust Bank in Singapore
banking fairprice financial services havas standard chartered trust bank By Robert Sawatzky

The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.

Why DBS wants to be seen as a tech startup rather than a bank
dbs financial services By Surekha Ragavan

DBS marketer Karen Ngui on the brand’s new regional campaign, pushing ‘startup values’, and prioritising presence marketing.

Mastercard appoints Julie Nestor as chief marketer in Asia Pacific
cmo financial services julie nestor mastercard By Staff Reporters

She succeeds Rustom Dastoor, who now leads the payment brand's North America marketing and communications from New York.

Global forecast: The banking revolution
banking financial services r3 By Staff Reporters

In an increasingly virtual sector, banks are grasping the importance of digital engagement. This special report, for Campaign members only, examines the trend with data and insights from Campaign's global network.

Admango sees early signs of adspend recovery in Hong Kong
adspend financial services hong kong By Rahul Sachitanand

The monitoring company saw a 1.4% increase in adspend in Q4 of 2020, driven by financial-services and consumer-care brands, even though overall investments fell 18% year-on-year.

Duopoly expands dominance within Asia as Vodafone, Reliance Jio lose ground
financial services

ASIA's TOP 1000 BRANDS: Telecommunications providers experienced widespread disruption this year, while tech behemoths Facebook and Google expanded their stronghold in the Asia-Pacific region.

Financial-services churn: APAC bank and insurance brands see significant shifts
financial services By Rahul Sachitanand

ASIA's TOP 1000 BRANDS: Standard Chartered clambers back into the top 10 banks after a 2019 freefall, while in insurance, Allianz tumbles from fifth place in 2019 to 63rd this year.

COVID actions pay off in favourability for banks
banking dbs financial services hong kong hsbc standard chartered top of the charts By Staff Reporters

Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.

Stanchart falls behind other banks, AIA finishes first in insurers
aia banks financial services hsbc mastercard visa By Robert Sawatzky

A volatile banking category sees Standard Chartered's brand ranking plummet, while AIA elbows out Prudential to steal top insurance brand.

Do Mizuho Bank's ATM shutdowns damage the brand?
financial services japan By David Blecken

A spoof mocks alarmingly poor customer service, but for big banking brands, it's just business as usual.

Visa taps Olympic swimmer to help normalise card payments in Japan
financial services tokyo 2020 visa By David Blecken

New work demonstrates the convenience of cards for everyday purchases.

Dentsu and Line back Folio, a service for novice investors in Japan
Dentsu financial services japan By David Blecken

Companies see a growing appetite for investment in a country famous for cautious saving.

Behind Visa's vision of a cardless Winter Games
financial services sponsorship visa By David Blecken

With PyeongChang 2018 just around the corner, the sponsor is making big bets on wearable technology and sound to stand out as a financial services innovator at the event.

Innovation can kill cash, says Visa’s new Japan marketing head
financial services tokyo 2020 visa By David Blecken

The company needs to give a cash-loving society a reason to break its habits.

Using predictive analytics to boost revenue
banking financial services By Aditi Kohli

A look at how banks and financial institutions can harness first- and third-party data to refine models of customer behaviour.

Key technologies for financial-services marketers
financial services marketing seo technology By Geraldine Goh

Geraldine Goh, head of marketing in Asia for IG, talks about the challenges of marketing financial services brands in today's international marketplace.

Fidelity gets personal in first regional digital campaign
financial services By Soon Chen Kang 江欣珍

'When the time comes' covers Taiwan, Hong Kong, Korea and Singapore.

Singaporeans embrace digital for financial planning: Google
apac asia finance financial services google report singapore study By Faaez Samadi

Online searches for financial products are higher than ever in the Lion City, according to Google’s first Asia consumer insights report into financial services.

Banking and finance industry social trends and top content
banking financial services By Ranjani Raghupathi

Engagement Meter: Unmetric provides the banking sector's top 10 recent posts, along with insights into social best practices for financial brands.

Takeaways from the Financial Services Marketing Forum
financial services marketing By Staff Reporters

Fintech, wearables, thought-leadership, agency roles and more: key points from Campaign's Financial Services Marketing Forum last Thursday in Hong Kong.

Photos: Financial Services Marketing conference 2016
financial services hong kong marketing

The 2016 edition of the FSM (Financial Services Marketing) Forum attracted around 150 delegates yesterday in Hong Kong for a full-day conference that focused on issues of transparency and trust, rebranding for emotional impact, use of fintech innovations and more.

Trust and Trump loom large at Financial Services Marketing forum
financial services hong kong marketing By Matthew Miller

Day-long conference opens with trust discussion that emphasises fundamentals and content with empathy.

Truly priceless: A rebrand is more than design
agencies branding financial services marketing By Jessica Lehmann

An effective rebrand is about more than maintaining the integrity of a well-loved logo, writes Brand Union's associate director of strategy.

Avoiding the 'Uber moment' in finance
financial services marketing By Justin Peyton

The threat to banks is not technology. It's a failure to transform themselves to a truly customer-centric mode of operation, writes Justin Peyton of DigitasLBI.

Photos: Financial Services Marketing conference 2015
financial services hong kong marketing

Photos from Campaign's Financial Services Marketing forum, held yesterday in Hong Kong. Please see the related-article link at the bottom of the page for highlights and takeaways from the day.

Change: There’s an app for that
ecommerce financial services By Jaideep Shergill

India’s consumers are becoming digitally empowered. Here’s how brands can keep up.

Swaying a nation
australia financial services netflix ott wellness By Phil Phelan

Phil Phelan offers four themes for brands to consider when influencing Australia’s omnichannel consumers: wellness, on demand, wealth worries and social media.

Two-speed evolution
australia financial services samsung technology By Adam Ferrier

Australian marketing is splitting into two distinct paths.

Photos: Financial Services Marketing conference
financial services hong kong marketing

Photos from Campaign Asia-Pacific's Financial Services Marketing conference, which took place yesterday in Hong Kong. Please see the related-article link at the bottom of the page for a complete overview of the day.

Highlights from the Financial Services Marketing conference
banks conference financial services hong kong marketing By Staff Reporters

HONG KONG – At Campaign Asia-Pacific's Financial Services Marketing conference here yesterday, marketers from banks, asset-management firms and insurance companies took a good hard look at the challenges they face while sharing practical lessons from both inside and outside the finance industry.

Investing for the future: Reinventing the financial customer experience
banking finance financial services nielsen By Oliver Rust

As Asia’s diverse marketplace continues to mature and the region’s emerging middle class seeks out options to manage their finances, the banking and financial sector is experiencing something of a sea change.

Integrity and trust: Prudential's CMO on marketing in post-GFC Asia
cmo financial services prudential By Paul Howell

ASIA-PACIFIC – Marketing financial services can be a tough task, but no more so than in the immediate aftermath of the global financial crisis. That's when Julie Lyle signed on as chief marketing officer for Prudential Corporation Asia.

Financial services online shift drives digital display ads : MediaMind
financial services By Rhandell Rubio

GLOBAL - The internet revolution continues with the gradual shift of financial services from traditional means to the online space, opening up a strategic marketing channel according to a new study by MediaMind.

Religare Broking India says size and scale does matter
campaign financial services india By Staff Reporters

Scarecrow Communications has released new work for India's leading broking network Religare Broking titled ‘Archery’ and ‘India wedding car’.

OMD's Ben Jankowski jumps ship to head MasterCard
china financial services mastercard media OMD shanghai By Benjamin Li

SHANGHAI - Ben Jankowski, the current Johnson & Johnson (J&J) global account lead at OMD, has resigned and will become the global media director of MasterCard early next year.

CampaignTV: Citibank's Francesco Lagutaine sees potential in every Asian market
financial services financial times ft interview" By Staff Reporters

SINGAPORE - Francesco Lagutaine, chief marketing officer for Asia-Pacific at Citibank, discusses the influences on the bank's marketing strategy to date and target markets in 2011 in the first of this four-part CampaignTV series titled 'The Changing Media Landscape', sponsored by the FT.

M&C Saatchi snaps up Convoy Financial Group’s branding campaign
advertising branding financial services hong kong By Benjamin Li

HONG KONG - Convoy Financial Group has tasked M&C Saatchi Hong Kong with the creative for its upcoming major branding campaign. The company usually works with ad agencies on a project basis.

Learning new lessons in controlling brands
automotive brand entertainment financial services opinion pr By Craig Davis

Craig Davis, co-chairman and chief creative officer at Publicis Mojo Australia and New Zealand and founder of Brandkarma.com, looks at how brands live and die in the public domain, no longer controlled by corporations.

ASK Group appoints MEC to full portfolio in India
financial services By Staff Reporters

MUMBAI – India's leading financial services group, ASK Group, has appointed MEC to handle its entire media business, except digital.

Online payment system PPS lets Hong Kong users cut 'bills' with integrated campaign
campaign financial services hong kong online By Jane Leung

PPS has released an integrated campaign titled ‘Bills off easily with PPS’ to remain top of mind as a means of payment in Hong Kong.

Dah Sing Bank Hong Kong promotes personal loans with Express Money angels
banking campaign financial services hong kong By Jane Leung

Dah Sing Bank (DSB) has recruited a team of ‘Angels’ for its Express Money personal loans service in Hong Kong.

'Push credit real good' says Visa Australia to promote debit cards
australia campaign financial services tbwa visa By Jane Leung

Visa Australia promotes its debit card with an integrated campaign featuring ‘Salt & Pinkie’ to attract young users to ‘push’ the credit button.

CASE STUDY: Nagging mum attracts 120,000 YouTube views for Alliance Bank
campaign digital financial services malaysia youtube By Jane Leung

Alliance Bank taps into an unconventional way to promote its financial product the You:nique Prepaid Card.

Whybin\TBWA\Tequila wins IAG creative and digital business worth US$46m
creative digital financial services tbwa By Jane Leung

SYDNEY – Insurance Australia Group (IAG) has consolidated its US$46 million (AUS$50 million) above-the-line, digital and direct advertising under Whybin\TBWA\Tequila.

MasterCard Australia saves precious time with PayPass
australia campaign financial services mastercard television UM By Jane Leung

MasterCard Australia measures time in millimeters to ensure every precious moment is well spent with its latest ‘Tap & go’ television ad for the PayPass service.

Dentsu &C wins digital duties for China UnionPay in China
china Dentsu digital financial services online pitch By Jane Leung

BEIJING – Dentsu’s internet advertising agency &C has been appointed to the US$1.5 million digital business for China UnionPay (CUP) following a pitch.

CASE STUDY: Ogilvy RedCard sets Guinness World Record for Aon Insurance
financial services football manchester united ogilvy singapore sponsorship sports By Staff Reporters

As the official shirt sponsor for Manchester United in the upcoming Barclays Premier League, Aon Insurance in Singapore set out to create a Guinness World Record and donate money to charity in the process.

HSBC debuts first campaign focusing on cross-strait ties
banking campaign china financial services hong kong hsbc mindshare taiwan campaign china financial services hong kong hsbc mindshare taiwan By Benjamin Li

HSBC has launched its first ad campaign using its strong cross-straits ties with Hong Kong, Taiwan and Mainland China as a marketing platform.

HSBC debuts first campaign focusing on cross-strait ties
banking campaign china financial services hong kong hsbc mindshare taiwan campaign china financial services hong kong hsbc mindshare taiwan By Benjamin Li

HSBC has launched its first ad campaign using its strong cross-straits ties with Hong Kong, Taiwan and Mainland China as a marketing platform.

Bank of Philippine Islands launches 'Let's make it easy' campaign
campaign financial institutions financial services philippines By Jane Leung

Bank of the Philippine Islands (BPI), one of the biggest financial institutes in the Philippines, has launched an integrated campaign titled ‘Let’s make it easy’ to refresh awareness in the market.

MasterCard India launches 'Escape' based on priceless concept
financial services india mastercard McCann Worldgroup By Jane Leung

MasterCard has launched an integrated campaign across key Indian markets based on the 'priceless’ platform titled ‘Escape’.

Shenyin and Wanguo Securities | Enrich Your Lives and Return | China
branding china financial services branding china financial services

Shenyin and Wanguo Securities (SWS) has adopted a sleeker corporate image and has tasked branding consultancy and design company Landor Associates with the job of giving the corporation a more international and contemporary persona.

Aegon Religare | Star Kids | India
campaign financial services india

Indian life insurance company Aegon Religare is promoting its Star Child Plan in an integrated campaign designed to generate maximum viral buzz.

Shenyin and Wanguo Securities | Enrich Your Lives and Return | China
branding china financial services branding china financial services

Shenyin and Wanguo Securities (SWS) has adopted a sleeker corporate image and has tasked branding consultancy and design company Landor Associates with the job of giving the corporation a more international and contemporary persona.

SSI | The Business of Success | Vietnam
branding financial services vietnam branding financial services vietnam

Vietnam's largest securities company Saigon Securities Inc (SSI) with the help of branding agency Shift has undergone a make over.

EZ-Link & MasterCard | EZ For Me | Singapore
campaign digital financial services mastercard campaign digital financial services mastercard

EZ-Link, the leader in cashless payment in the public transportation business in Singapore, and MasterCard Worldwide has launched the 'EZ For Me' campaign to highlight the benefits of the new EZ-link cards with credit cards.

ING Vysya Bank | The Chase, China Shop & The Spy | India
banking campaign financial services india

India's ING Vysya Bank demonstrates how is can make its customers' lives easier through a TV-led campaign for its brand image and product service offerings.

Prudential | Health Facts by Prudential | Singapore
campaign financial services healthcare ogilvy prudential singapore campaign financial services healthcare ogilvy prudential singapore

Prudential Assurance Company Singapore is putting a light-hearted spin on health and accident insurance services with a 'Health Facts' campaign.

Prudential Corporation Asia | The Power of Listening | Asia
branding campaign financial services hong kong ogilvy prudential branding campaign financial services hong kong ogilvy prudential branding campaign financial services hong kong ogilvy prudential

Prudential Corporation Asia is launching what is said to be the largest branding campaign ever for the insurance company, with Ogilvy & Mather Hong Kong leading the project.

HSBC | Women's Champions | Singapore
banking campaign financial services hsbc singapore sponsorship sport

HSBC continues to support the golfing industry with their sponsorship of the Women's Champions taking place in February this year.

Visa | Go Football | Global
campaign financial services football global tbwa visa

Visa, the official partner of the 2010 FIFA World Cup, has released its global 'Go Football' marketing campaign.

DBS Visa | Compass Tycoon | Hong Kong
campaign dbs financial services hong kong visa campaign dbs financial services hong kong visa

DBS Visa in Hong Kong has signed with popular local actor Chapman To for its latest campaign promoting the Compass Visa card.

Prudential Corporation Asia | The Power of Listening | Asia
branding campaign financial services hong kong ogilvy prudential branding campaign financial services hong kong ogilvy prudential branding campaign financial services hong kong ogilvy prudential

Prudential Corporation Asia is launching what is said to be the largest branding campaign ever for the insurance company, with Ogilvy & Mather Hong Kong leading the project.

Prudential | Health Facts by Prudential | Singapore
campaign financial services healthcare ogilvy prudential singapore campaign financial services healthcare ogilvy prudential singapore

Prudential Assurance Company Singapore is putting a light-hearted spin on health and accident insurance services with a 'Health Facts' campaign.

GIO Insurance | We Cover Details | Australia
campaign financial services Leo Burnett

Australia-based GIO Insurance promises to pay attention to the smallest details of its customers' lives in a television campaign by Leo Burnett Sydney.

HSBC | Personal Financial Services Recruitment Campaign | Hong Kong
banking campaign financial services hong kong hsbc recruitment banking campaign financial services hong kong hsbc recruitment

HSBC has launched a mass recruitment campaign for its Personal Financial Services division in Hong Kong, spanning print, online and outdoor advertising.

EZ-Link & MasterCard | EZ For Me | Singapore
campaign digital financial services mastercard campaign digital financial services mastercard

EZ-Link, the leader in cashless payment in the public transportation business in Singapore, and MasterCard Worldwide has launched the 'EZ For Me' campaign to highlight the benefits of the new EZ-link cards with credit cards.

SSI | The Business of Success | Vietnam
branding financial services vietnam branding financial services vietnam

Vietnam's largest securities company Saigon Securities Inc (SSI) with the help of branding agency Shift has undergone a make over.

MediaTV: Standard Chartered's digital strategy
banking financial services standard chartered bank By Staff Writer

In the fifth and final part of MediaTV's series on how to build a brand online, Aman Narain, group head of remote banking at Standard Chartered's Internet Banking Group, talks about the benefits of a bank launching a new-media campaign - even if its content is not directly related to his brand.

PrimeCredit | Wholeheartedly | Hong Kong
campaign financial services grey hong kong campaign financial services grey hong kong By Jane Leung

PrimeCredit has toned down its usual humorous brand image to take a more serious look at mortgage offerings with its 'Wholeheartedly' campaign in Hong Kong.

OCBC | Mighty Savers | Singapore
banking campaign carat financial services outdoor singapore banking campaign carat financial services outdoor singapore

OCBC is running an eight week-long campaign for its Mighty Savers service in the SMRT subway system in Singapore.

Ta Chong Bank | Extraordinary Ordinary People | Taiwan
banking campaign financial services ogilvy taiwan banking campaign financial services ogilvy taiwan

Taiwanese Ta Chong Bank (TC Bank) has debuted its latest branding campaign, entitled 'Extraordinary Ordinary People' and devised by Ogilvy & Mather Taiwan.

Ta Chong Bank | Extraordinary Ordinary People | Taiwan
banking campaign financial services ogilvy taiwan banking campaign financial services ogilvy taiwan

Taiwanese Ta Chong Bank (TC Bank) has debuted its latest branding campaign, entitled 'Extraordinary Ordinary People' and devised by Ogilvy & Mather Taiwan.

J.P. Morgan | Growth Power | Hong Kong
campaign financial services hong kong outdoor print campaign financial services hong kong outdoor print

Independent creative agency Turn in Hong Kong has developed a print and outdoor driven campaign for financial service company J.P. Morgan.

Aviva | Ironman 70.3 Campaign | Singapore
BBDO campaign financial services singapore sport BBDO campaign financial services singapore sport

Aviva has kick-started its official campaign for the Ironman 70.3 event alongside BBDO/Proximity in Singapore.

Aviva | Ironman 70.3 Campaign | Singapore
BBDO campaign financial services singapore sport BBDO campaign financial services singapore sport

Aviva has kick-started its official campaign for the Ironman 70.3 event alongside BBDO/Proximity in Singapore.

China Construction Bank | Money Smart | Hong Kong
banking campaign digital financial services OMD banking campaign digital financial services OMD

China Construction Bank (CCBA), along with TVB and media agency OMD, has developed a 'Money Smart' campaign to promote a positive image of wealth management in Hong Kong.

Thai Life Insurance | Que Sera Sera | Thailand
campaign financial services ogilvy thailand campaign financial services ogilvy thailand

Thai Life Insurance has touched many hearts this year and won the grand prix at Spikes, but it is not stopping the company from aiming higher with another TV campaign entitled 'Que Sera Sera'.

HSBC | Personal Financial Services Recruitment Campaign | Hong Kong
banking campaign financial services hong kong hsbc recruitment banking campaign financial services hong kong hsbc recruitment

HSBC has launched a mass recruitment campaign for its Personal Financial Services division in Hong Kong, spanning print, online and outdoor advertising.

PrimeCredit | Wholeheartedly | Hong Kong
campaign financial services grey hong kong campaign financial services grey hong kong By Jane Leung

PrimeCredit has toned down its usual humorous brand image to take a more serious look at mortgage offerings with its 'Wholeheartedly' campaign in Hong Kong.

DBS | I am, we are | Singapore
banking dbs financial services singapore banking dbs financial services singapore By Jane Leung

DBS' Altitude American Express card taps Euro RSCG and MPG to promote the tangible benefits of earning mileage faster in Singapore.

OCBC | Mighty Savers | Singapore
banking campaign carat financial services outdoor singapore banking campaign carat financial services outdoor singapore

OCBC is running an eight week-long campaign for its Mighty Savers service in the SMRT subway system in Singapore.

Bupa | Shakespeare | Hong Kong
campaign financial services hong kong the work

Bupa insurance company retells Shakespeare's romantic tragedy, Romeo and Juliet, in its latest television spot aired in Hong Kong.

J.P. Morgan | Growth Power | Hong Kong
campaign financial services hong kong outdoor print campaign financial services hong kong outdoor print

Independent creative agency Turn in Hong Kong has developed a print and outdoor driven campaign for financial service company J.P. Morgan.

HSBC | Globe | Global
banking campaign financial services global hsbc television

HSBC has launched a global campaign running across 86 countries and territories to 'unlock the potential of the world'.

Thai Life Insurance | Que Sera Sera | Thailand
campaign financial services ogilvy thailand campaign financial services ogilvy thailand

Thai Life Insurance has touched many hearts this year and won the grand prix at Spikes, but it is not stopping the company from aiming higher with another TV campaign entitled 'Que Sera Sera'.

MasterCard | Augmented reality outdoor campaign | Singapore
augmented reality campaign digital financial services mastercard outdoor singapore UM augmented reality campaign digital financial services mastercard outdoor singapore UM By Jane Leung

Until 25 July, people in Singapore can experience an outdoor augmented reality campaign from MasterCard at the Heeren bus stop on Orchard Road.

DBS | I am, we are | Singapore
banking dbs financial services singapore banking dbs financial services singapore By Jane Leung

DBS' Altitude American Express card taps Euro RSCG and MPG to promote the tangible benefits of earning mileage faster in Singapore.

EPS | Twins | Hong Kong
campaign financial services hong kong mindshare campaign financial services hong kong mindshare campaign financial services hong kong mindshare

Hong Kong debit card company Electronic Payment Services (EPS) has called on local DJ and standup comedian Jan Lam and his look-alike Laimaan, a drummer from a local band called RubberBand, for the latest EPS EasyCash ad.

DBS Visa | Compass Tycoon | Hong Kong
campaign dbs financial services hong kong visa campaign dbs financial services hong kong visa

DBS Visa in Hong Kong has signed with popular local actor Chapman To for its latest campaign promoting the Compass Visa card.

Prudential Corporation Asia | The Power of Listening | Asia
branding campaign financial services hong kong ogilvy prudential branding campaign financial services hong kong ogilvy prudential branding campaign financial services hong kong ogilvy prudential

Prudential Corporation Asia is launching what is said to be the largest branding campaign ever for the insurance company, with Ogilvy & Mather Hong Kong leading the project.

MasterCard | Augmented reality outdoor campaign | Singapore
augmented reality campaign digital financial services mastercard outdoor singapore UM augmented reality campaign digital financial services mastercard outdoor singapore UM By Jane Leung

Until 25 July, people in Singapore can experience an outdoor augmented reality campaign from MasterCard at the Heeren bus stop on Orchard Road.

EPS | Twins | Hong Kong
campaign financial services hong kong mindshare campaign financial services hong kong mindshare campaign financial services hong kong mindshare

Hong Kong debit card company Electronic Payment Services (EPS) has called on local DJ and standup comedian Jan Lam and his look-alike Laimaan, a drummer from a local band called RubberBand, for the latest EPS EasyCash ad.

China Construction Bank | Money Smart | Hong Kong
banking campaign digital financial services OMD banking campaign digital financial services OMD

China Construction Bank (CCBA), along with TVB and media agency OMD, has developed a 'Money Smart' campaign to promote a positive image of wealth management in Hong Kong.

EPS | Twins | Hong Kong
campaign financial services hong kong mindshare campaign financial services hong kong mindshare campaign financial services hong kong mindshare

Hong Kong debit card company Electronic Payment Services (EPS) has called on local DJ and standup comedian Jan Lam and his look-alike Laimaan, a drummer from a local band called RubberBand, for the latest EPS EasyCash ad.