The ruling follows a landmark FTC decision that fined Dentsu and six industry peers a record ¥3.3 billion (US$22.3 million).
True
tokyo 2020
Tokyo Court upholds ¥300 million penalty for Dentsu over Olympic bid-rigging
Dentsu
tokyo 2020
tokyo olympics 2020
tokyo olympics bribery scandal
Japan FTC hits Dentsu, others with 3.3 billion yen penalty over Tokyo Olympics bid-rigging
Dentsu
tokyo 2020
tokyo olympics 2020
tokyo olympics bribery scandal
Citing violations of the Antimonopoly Act, Japan's Fair Trade Commission fined Dentsu and six other firms ¥3.3 billion (US$22.8 mil) for bid-rigging tied to the Tokyo Olympics. Dentsu is contesting the 'discrepancies'.
Allianz supports Olympic athletes’ mental health with dog squad
mental health
tokyo 2020
The campaign stars skateboarders Leticia Bufoni and Dashawn Jordan.
What does Tokyo banning spectators from the Olympic Games mean for advertisers?
advertising
brands
tokyo 2020
Agency pros discuss how brands should pivot their strategies without fans in the stands.
How a Japanese diplomat found a niche in London’s PR scene
japan
pr
tokyo 2020
The second part of Campaign’s series on Japanese expats in the communications and creative field features Daisuke Tsuchiya, a former diplomat who liked London so much that he changed his career for it.
CastingAsia launches Tokyo influencer network
influencer marketing
japan
tokyo 2020
tourism
The launch of a Tokyo influencer network comes in response to growing marketing demand in Japan ahead of the 2020 Olympics.
How to buy programmatic in Japan?
advertising
japan
programmatic
tokyo 2020
With Tokyo 2020 just around the corner, how should advertisers make the most of their programmatic buck in Japan's unique digital landscape?
"Cosmetic change is not interesting": Kontrapunkt's Bo Linnemann
branding
design
tokyo 2020
In Japan, the co-founder of the renowned Danish branding company discusses lessons from a life in design, why politicians struggle to connect with people, and whether Tokyo 2020's positioning is any good.
Why Dentsu wants to get closer to sports startups
Dentsu
sports marketing
tokyo 2020
With its Sports Tech Tokyo initiative, the advertising giant hopes to open up data and new business streams while positioning Tokyo as a hub for sports-related innovation.
Tokyo government efforts to reduce plastic waste hampered by lack of communications investment
starbucks
tokyo 2020
Changing people’s behaviour requires communications expertise, complains a frustrated official.
Seb Coe: Physical inactivity is a 'ticking time bomb'
esports
sports
sports marketing
tokyo 2020
The athletics legend and sports ambassador tells Campaign Asia-Pacific why marathon-watching at Tokyo 2020 will be an experience like no other; how brands are seeing the 'health' agenda in supporting Asian games; and why traditional sport mustn't discard esports.
New AI chatbot to aid visitor influx for Tokyo 2020
artificial intelligence
japan
tokyo 2020
The chatbot will help users with real-time information from official sources and insights from other users.
Visa taps Olympic swimmer to help normalise card payments in Japan
financial services
tokyo 2020
visa
New work demonstrates the convenience of cards for everyday purchases.
Book review: A polemicist addresses Dentsu's hold on the Olympics
Dentsu
Hakuhodo
tokyo 2020
Having spent almost 20 years at Hakuhodo, Ryu Honma clearly has an axe to grind with Dentsu. But his latest book deserves some attention, if only because it questions what many see as the natural order of things.
The real meaning of a ‘new Dentsu’
Dentsu
japan
sports marketing
tokyo 2020
The CEO of London-based sports marketing company Redmandarin offers a personal view on what Dentsu's legacy means for Japanese brands globally.
Innovation can kill cash, says Visa’s new Japan marketing head
financial services
tokyo 2020
visa
The company needs to give a cash-loving society a reason to break its habits.
Japan Airlines hires M&C Saatchi for new global positioning
jal
japan airlines
mc saatchi
tokyo 2020
The airline is looking for greater differentiation in the US, Europe and Asia.
Japanese lack confidence in country’s ability to host more tourists
edelman
japan
tokyo 2020
tourism
A public perception study finds Osaka is a lot more upbeat than Tokyo and Kyoto about being able to show visitors a good time.
Tokyo and New York launch a cross-promotional tourism campaign
tokyo 2020
tourism
The two cities will advertise each other to drive an exchange of tourist traffic.
Tokyo 2020 innovation chief hopes technology can augment Brand Japan
sponsorship
technology
tokyo 2020
Olympic sponsors have a key role to play in restoring Japan’s position at the forefront of global technological progress.
Visa-friendly destinations for meetings and events in Asia
hotels
marriott
tokyo 2020
visa
Accessibility is a make or break factor when it comes to destination choice
Japan wants 40 million visitors in 2020. First it has to find them.
google
tokyo 2020
Japan has set the ambitious goal of increasing inbound tourist visits from around 28 million this year to 40 million in 2020. The managing director of Sojern explains how data and programmatic buying can help.
Dentsu and Yahoo Japan’s blind-friendly election website highlights the value of perspective
Dentsu
disability
diversity
tokyo 2020
Approaching things from the standpoint of people with disabilities can lead to better products and communications for everyone.
Why brands must be careful when ‘supporting culture’
mullenlowe
tokyo 2020
By failing to see the big picture, they can do more harm than good, according to the leader of a new cultural insights programme in Tokyo.
What's so funny in Panasonic's curious Olympic TVC?
tokyo 2020
Top sponsors should be able to do a little better than this.
Dentsu Sports Asia ties up with Olympic Council of Malaysia
Dentsu
marketing
sports
tokyo 2020
Four-year deal grants sports marketing agency exclusive rights to market and acquire sponsors for Malaysia’s National Olympic Committee.
Tokyo 2020 optimism doesn't mean people will spend, study suggests
tokyo 2020
For sponsors, research by Edelman Japan into Japanese consumer sentiment is encouraging but also cautionary.
Let them feel it: A Rio strategist’s view on effective Olympics sponsorship
ambush marketing
mccann
sponsorship
tokyo 2020
Tokyo 2020: Sports fans don’t want to hear sponsors’ messages, but are open to experiencing what those brands are about.
Why static sponsorship will have no place at Tokyo 2020: Lixil
nissan
sponsorship
sports marketing
tokyo 2020
As one of 15 Gold Partners of the Tokyo Olympics, Lixil knows it has to do more than just shout to get its message across.
Be fast, funny and prepared for crisis: the new world of sports sponsorship
japan
tokyo 2020
There are increasingly more opportunities out there, but also more pitfalls.
Incorporating diversity to solve social issues in Japan and beyond
diversity
Hakuhodo
japan
tokyo 2020
I believe 2-D diversity is the key to solving social issues in Japan, writes Hakuhodo's Takeshi Muro.
Saga Prefecture targets athletes with Samurai spirit
tokyo 2020
TOKYO - An initiative for Saga Prefecture draws on warrior spirit to attract international sports teams to training camps ahead of the Tokyo 2020 Olympic and Paralympic Games.
Seven46's Nick Varley on taking Japan to the world
japan
tokyo 2020
TOKYO – Having played an important role in Tokyo’s bid host the 2020 Olympics, content consultancy Seven46 entered Japan in October in anticipation of further opportunities in the run-up to the games. Campaign spoke to the founding partner, Nick Varley, about guiding Japan to victory and his broader strategy.
Weber Shandwick to lead PR activity for Tokyo 2020 Olympic bid
tokyo 2020
weber shandwick
TOKYO – Tokyo 2020, a committee for the Olympic and Paralympic Summer Games, has appointed Weber Shandwick as global PR partner to support its bid to host the event.