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What PR Awards APAC judges are eyeing this year

pr pr awards asia pacific By Campaign Staff

Two of this year's jurors, DHL's Amanda De Silva and Nomura's Ross Rowbury, weigh-in on how technology is being used to navigate more complexity in comms today, and explain what they're looking for in winning submissions.

Xiaomi sacks staff and penalises executives after a KOL tie-up triggers fan backlash

brand crisis china kol pr xiaomi By Minnie Wang

Xiaomi disciplined its PR chief and CMO after fan backlash on Weibo.

Why media relations is just the tip of the iceberg

media relations pr

Getting coverage is often mistaken as the goal. But advancing business objectives in measurable ways should be the greater aim, says this Singapore-based communications leader.

France moves to block Shein over sale of ‘childlike’ sex dolls

branding fashion france pr shein By Minnie Wang

Days before Shein could cut the ribbon on its first Paris store, the ultra-fast fashion platform is swept into a criminal probe, along with Temu, AliExpress and Wish.

Stagwell defends work with Israeli government after criticism

israel pr stagwell By Jonathan Owen

Stagwell owns agencies including Assembly, Forsman & Bodenfors and Goodstuff.

WPP global comms boss Chris Wade steps down

communications pr wpp By Danny Rogers

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

Texas governor’s office looks for agency partner to boost tourism from Asia

agency partner asia pr texas tourism By Noah Zuss

Travel expenditures generated $9 billion in state and local taxes in 2023, according to the state.

Golin’s Jonny Bentwood on why PR won’t move forward if it keeps measuring backwards

analytics earned media golin jonny bentwood measurement pr By Rahat Kapur

With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to guide what gets made in the first place.

The biggest shift in PR history is not AI

jim donaldson pr

Agencies need to address a fundamental shift in the nature of the PR industry, says Instinctif Partners’ Jim Donaldson

How real is the threat of AI-driven job cuts within PR?

ai pr redundancies By Evie Barrett

Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?

Did Heathrow’s shutdown prove that bad press no longer matters?

heathrow london media pr

When a fire at an electrical substation plunged Heathrow Airport into chaos, media reporting was swift—but mostly short-lived. As businesses navigate rapid news cycles, experts weigh in on whether negative press has lasting reputational damage.

Unilever influencer focus: Are creators leaving PR in the dust?

influencers pr unilever By Evie Barrett

As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the comms market is reexamined.

AI: An untapped hero in crisis management

crisis management pr reputation management rmit

When disaster strikes, effective response can mean the difference between recovery and lasting damage. RMIT University Vietnam’s Bui Quoc Liem unpacks how AI is reshaping business risk—from spotting warning signs to tracking sentiment, and enabling swift action.