When disaster strikes, effective response can mean the difference between recovery and lasting damage. RMIT University Vietnam’s Bui Quoc Liem unpacks how AI is reshaping business risk—from spotting warning signs to tracking sentiment, and enabling swift action.
True
crisis management
AI: An untapped hero in crisis management
crisis management
pr
reputation management
rmit
Crisis hits: Brands which landed in hot water in China this year
brand
crisis management
influencer
kol
YEAR IN REVIEW: There were dozens of examples of brands and influencers falling foul of Chinese consumer expectations this year, resulting in boycotts, terminated contracts and store closures. We round up a few of the high-profile cases.
For crisis management, bring in the dancing robots
crisis management
A crew of 11 waltzing robots spraying sanitizer, plus exemplary use of sensible crisis-management principles like transparency, helped Hong Kong shopping destination K11 Musea bring visitors back after a Covid outbreak.
How much negative press can the Olympics brand take?
corruption
crisis management
The head of the Japanese Olympic Committee has resigned following corruption allegations. Will the Olympics, as a brand, suffer? Don't bet on it.
How damaging is the Ghosn scandal for Brand Japan?
crisis management
nissan
The former Nissan chairman's treatment is seen as a threat to Japan's business reputation, while Nissan's unclear communications could hurt investor relations.
Deepfake videos menace publishers and brands
bbc
crisis management
ruder finn
The rise of video manipulation is spurring news publishers to take action, explains the director of the BBC World Service Group. But risk experts say it's only a matter of time before brands get hit too.
Nissan's Ghosn scandal: The brand impact
crisis management
nissan
The shock arrest of the leader widely credited with leading a turnaround is unlikely to do much long-term damage and may even be an opportunity, according to experts contacted by Campaign.
'We’re so screwed…': Online crisis-management myths, debunked
crisis management
social media
Social media-driven crises strike terror into the hearts of many brand marketers. But much of the panic is due to unfounded fears.
Passivity and pace problematic for Japanese communicators abroad
crisis management
wpp
Japanese corporations are getting better at dealing with crises, but slow decision-making and a lack of proactivity still leave them exposed in complex markets like the US.
To stand a chance in Japan, casino brands need frank communication
compliance
crisis management
gambling
japan
pr
The door is technically open for casinos and integrated resorts, but potential operators still face a considerable communications challenge in winning people over.
Nike, Muji targeted in China consumer rights exposé
china
crisis management
nike
reputation management
Both companies are accused of having misled consumers through their marketing.
Japan Inc must convince the public it’s working: Edelman’s Trust Barometer
crisis management
donald trump
edelman
trust barometer
The annual study shows there is a chance for institutions to redeem themselves despite an extreme trust deficit.
Q&A: Japanese CEO crisis response in a global context
crisis management
Expectations from society vary considerably between Japan and the US. But in all cases, a resignation changes very little unless a company is serious about reform post-crisis.
CEOs in crisis: when to stay, when to go
crisis management
Dentsu
Recent events at large Japanese corporations raise questions as to the right course of action for leaders beset by scandal.
SEM helps brands to minimise the damage
crisis management
social media
New tools allow companies to position themselves ahead of controversies and to respond to them when they erupt in real time.
What the Russians and the world can learn from Sochi’s failings
crisis management
marketing
pr
public relations
The recently concluded Winter Olympics provides some textbook examples of how not to handle issue management.
FleishmanHillard extends global crisis practice with focus on social-media speed
crisis management
fleishmanhillard
ASIA-PACIFIC - FleishmanHillard has expanded its global crisis practice with agency-certified global experts who will apply a new, proprietary methodology to crises driven "at the speed of social media".
Crisis management: Social media teams prepare for the worst
crisis management
facebook
marketing
singtel
social media
The need to mitigate online reputational damage at speed sees some brands building their own in-house response teams.
Jollibee Singapore: When your brand is falsely accused
brand
crisis
crisis management
online
singapore
SINGAPORE - When Filipino fast food chain Jollibee announced that it would be opening in Singapore, it was initially greeted with enthusiasm—until a rumour that the chain would only hire Filipinos went viral and incensed Singaporeans.
Turn crises into opportunities in the microblog era: Ogilvy PR
crisis management
ogilvy
CHINA - A white paper released by Ogilvy PR and CIC reports that the way crises spread and linger on microblogs determines the severity of those crises.
Crisis management dealbreaker for global chief communications officers
cco
crisis management
weber shandwick
GLOBAL - Chief communications officers in Asia feel inadequatley equipped to deal with reputation threats in the form of social media crises, according to a new study by executive search firm Spencer Stuart and Weber Shandwick.
Wise PR counsel is as vital to CEOs as an army of lawyers
crisis management
opinion
pr
public relations
David Wolf, CEO at Wolf Group Asia, advises CEOs in the region to shell out for intelligent and capable PR counsel as the BP oil spill and Foxconn suicides continues to dominate headlines across the world.
How to manage a brand crisis through social media
crisis management
facebook
social media
twitter
Sean Neo, public relations associate at Foreword Communications in Singapore, shares his thoughts on how to navigate through a brand crisis on social media.
Toyota finds itself humbled, embarrassed and damaged
crisis management
opinion
Here is what Craig Briggs, managing director of Brandimage Asia, had to say about Toyota's global recall approaching 10 million in number.
Branding experts perplexed over Saatchi chairman Bob Seelert and Toyota's public disagreement
advertising
automotive
branding
crisis management
global
marketing
GLOBAL - Branding experts have disagreed with the way Bob Seelert, global chairman of Saatchi & Saatchi, has openly advised Toyota to suspend its advertising.
Toyota fights to save its reputation
automotive
crisis management
global
GLOBAL - As fresh revelations concerning Toyota's faulty vehicles continue to dominate the headlines, brand and strategy experts have expressed that the world's largest automaker will most likely survive its latest crisis here in Asia.