Kenny Gold will oversee Edelman Creator’s global team of approximately 200 creator specialists.
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edelman
Foreign companies lose trust edge as APAC turns inward, Edelman finds
edelman
edelman trust barometer
trust barometer
trust gap
67% across APAC say they're unwilling or hesitant to trust people different from them in values, societal views or background.
Edelman wins PR mandate for the Singapore Tourism Board
edelman
singapore tourism board
WE Communications is the incumbent.
Creators aren't the destination; they're often a launching point: Edelman’s Tristan Roy
creators
edelman
influencers
As AI scales, Edelman’s president of Integrated Solutions and Delivery believes that the real battle is protecting trust and originality. In 2026, integration is inevitable, but integrity is not optional.
Activists call on UN, Brazil to cut Edelman from COP30 over client conflicts
clean creatives
climate action
climate change
edelman
An open letter from more than 60 climate activists challenges Edelman’s credibility as the UN climate summit’s PR lead.
Edelman makes global leadership changes
edelman
leadership
pr
Mainardo de Nardis takes over as global president and COO next week as Matthew Harrington moves to executive vice-chair role and Brian Buchwald becomes president of global transformation and performance.
Edelman makes senior leadership cuts amid ongoing restructuring
edelman
layoffs
redundancies
The PR giant has made senior leadership cuts in Australia, including three key executives, as part of ongoing efforts to future-proof the business.
Predictability is power, but only when business leaders use it wisely
edelman
Trust and predictability are practical tools for navigating complexity, but leaders must be steady, not static, says Edelman's CEO for Hong Kong, Taiwan and Singapore.
Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'
accenture song
creative review
dei
edelman
google
pitch
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vccp
The decision follows Accenture’s choice to scrap its diversity goals.
APAC revenue dips for Edelman as global revenue slips back to under $1 billion
edelman
q4 results
Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5%
Delicia Tan adds Singapore to remit in Edelman leadership shuffle
delicia tan
edelman
vorasit gigg turongsomboon
Tan takes on an expanded role as CEO of Edelman Singapore, while retaining her leadership of Hong Kong and Taiwan, following Julia Wei's upcoming departure. In other Edelman news, Vorasit Turongsomboon has been appointed MD for Thailand.
Trust erosion leading to grievances: Edelman Trust Barometer 2025
branding
davos 2025
edelman
marketing
pr
trust barometer
The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.
Why thought leadership is a missed opportunity for B2B brands
b2b marketing
edelman
Edelman's global chair of business marketing, Joe Kingsbury, explains why thought leadership—when applied substantially—is the single-most important opportunity for B2B marketers to stand out.
Edelman launches global Counter Disinformation Unit
edelman
misinformation
pr
A dedicated global team aims to help organisations protect themselves from ‘the rising tide of mis- and disinformation’.
40 Under 40 2024: Sofia Yip, Edelman
40 under 40
advertising
apac
edelman
leadership
marcomms
media
A skillful and adaptable leader, Yip's ability to transition between corporate and marketing realms has been transformative in boosting Edelman’s stature and business to new heights.
