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edelman

Edelman wins PR mandate for the Singapore Tourism Board

edelman singapore tourism board By Nikita Mishra

WE Communications is the incumbent.

Creators aren't the destination; they're often a launching point: Edelman’s Tristan Roy
creators edelman influencers

As AI scales, Edelman’s president of Integrated Solutions and Delivery believes that the real battle is protecting trust and originality. In 2026, integration is inevitable, but integrity is not optional.

Activists call on UN, Brazil to cut Edelman from COP30 over client conflicts
clean creatives climate action climate change edelman By Nikita Mishra

An open letter from more than 60 climate activists challenges Edelman’s credibility as the UN climate summit’s PR lead.

Edelman makes senior leadership cuts amid ongoing restructuring
edelman layoffs redundancies By Staff Reporters

The PR giant has made senior leadership cuts in Australia, including three key executives, as part of ongoing efforts to future-proof the business.

Predictability is power, but only when business leaders use it wisely
edelman

Trust and predictability are practical tools for navigating complexity, but leaders must be steady, not static, says Edelman's CEO for Hong Kong, Taiwan and Singapore.

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'
accenture song creative review dei edelman google pitch ruder finn vccp By Charlotte Rawlings

The decision follows Accenture’s choice to scrap its diversity goals.

APAC revenue dips for Edelman as global revenue slips back to under $1 billion
edelman q4 results By Steve Barrett

Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5%

Delicia Tan adds Singapore to remit in Edelman leadership shuffle
delicia tan edelman vorasit gigg turongsomboon By Staff Reporters

Tan takes on an expanded role as CEO of Edelman Singapore, while retaining her leadership of Hong Kong and Taiwan, following Julia Wei's upcoming departure. In other Edelman news, Vorasit Turongsomboon has been appointed MD for Thailand.

Trust erosion leading to grievances: Edelman Trust Barometer 2025
branding davos 2025 edelman marketing pr trust barometer By Staff Reporters

The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.

Edelman staff cuts reflect an industry at a crossroads
edelman job cuts By Steve Barrett

PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required

Burson hires Edelman’s Taj Reid as global chief creative officer
burson edelman By Jess Ruderman

Reid replaces Simon Shaw in the role.

Why thought leadership is a missed opportunity for B2B brands
b2b marketing edelman By Matthew Keegan

Edelman's global chair of business marketing, Joe Kingsbury, explains why thought leadership—when applied substantially—is the single-most important opportunity for B2B marketers to stand out.

Edelman launches global Counter Disinformation Unit
edelman misinformation pr By Evie Barrett

A dedicated global team aims to help organisations protect themselves from ‘the rising tide of mis- and disinformation’.

40 Under 40 2024: Sofia Yip, Edelman
40 under 40 advertising apac edelman leadership marcomms media By Staff Reporters

A skillful and adaptable leader, Yip's ability to transition between corporate and marketing realms has been transformative in boosting Edelman’s stature and business to new heights.

Richard Edelman reflects on Cannes and regrouping after a tough year
edelman pr By Steve Barrett

Fresh off numerous Lions wins, the iconic agency CEO is confident ‘the market has moved toward PR firms.’

Edelman names global health co-chairs
edelman health By Jess Ruderman

Courtney Gray Haupt and Jen Hauser will retain their roles as chair of US health and as global client lead, respectively, as part of their new titles.

Edelman and Zeno Group parent names Greater China leader
china edelman By Staff Reporters

Former BCW China chief executive will helm Edelman and Zeno Group in China.

Clean Creatives hands 'awards' to Edelman
clean creatives edelman flist havas ogilvy By Evie Barrett

Campaign group Clean Creatives has announced its 2024 F-List ‘award’-winners – deeming them ‘the awards no agency wants to win’.

Richard Edelman: Dropping DE&I is ‘nonsense’
dei diversity edelman equity inclusion By Ewan Larkin

Edelman pushed back against criticism of diversity programs at this week’s Women of Color Connecting Summit, saying he’s “standing up for DE&I in every client conversation.”

Edelman global revenue falls 3.7% to $1.04 billion in 2023
edelman pr By Ewan Larkin

The independent agency’s performance was impacted by a 9.1% decrease in the US, while Asia-Pacific rose by 1.7%, with Korea, India and Singapore all posting gains.