True

equity

Meet the changemakers who are reshaping disability inclusion in advertising
dei disability disability pride month disinfluencer diversability diversity equity inclusion inclusively made By Matthew Keegan

Despite the persistent underrepresentation of disabled people in advertising, Campaign spotlights four influential champions who are driving urgent and meaningful change in disability inclusion across media.

Time to Nike-ify DEI
dei diversity equity inclusion representationmatters By Jo Arden

Why we need to rescue the concept of 'merit' from being solely a Trump card.

TV + TikTok: A powerful impact driver for CPG marketers
equity television tiktok tv By Campaign Staff

To unlock proven efficacy and efficiency, CPG marketers should synergise their traditional spends on TV with TikTok- a platform that has emerged as the ‘new eye level’.

Richard Edelman: Dropping DE&I is ‘nonsense’
dei diversity edelman equity inclusion By Ewan Larkin

Edelman pushed back against criticism of diversity programs at this week’s Women of Color Connecting Summit, saying he’s “standing up for DE&I in every client conversation.”

Evolution, not extinction: How brands and agencies are responding to the war on DEI
dei diversity equity gender equality inclusion omnicom By Chris Daniels

Amid feverish opposition, many companies aren’t backing off diversity, equity and inclusion work, but they are talking about it differently.

DEIB needs a rebrand to incorporate neurodiversity
dei diversity equity inclusion neurodiversity By Nathan Friedman

It’s almost 2024. It’s time to add accessibility to the equation.

Second WFA global census shows no improvement on inclusion
dei disability diversity equity inclusion mental health wfa By Daniel Farey-Jones

Follow-up to 2021 survey indicates lack of progress despite increased awareness of issues.

How did good intentions lead to an ecosystem lacking in DE&I?
dei diversity equity inclusion By Phil Cowdell

And how can we fix it?

WFA to launch second global DEI census in March 2023
dei diversity equity inclusion wfa By Staff Reporters

In partnership with Campaign, the results will provide a check on progress in industry perceptions of diversity, equity and inclusion across 32 markets worldwide.

Campaign Leading Change is underway
diversity equity gender inclusion mental health By Campaign Staff

Agenda highlights include our 2022 regional diversity survey with Kantar, APAC agency chiefs discuss changing mandates, VCCP's global CEO on industry burnout and key sessions on pay parity, mental health and talent development.

Parental leave policies leave inequities of maternity leave behind
agencies dei equity gender initiative maternity leave mc saatchi By Matthew Miller

Agencies that have evolved their offerings in this area say they’re reaping the benefits along with their people. If only such policies were more widespread across APAC.

More than just pronouns: Why brands should focus on inclusivity
dei diversity equity gender inclusion representation By Bethany Bloch

Language evolves, and brands should reflect changes to how people express gender identity. But that's just the beginning, writes a senior editor at Mutant Communications.

WFA offers guide for DEI-conscious media planning and buying
dei diversity equity inclusion media wfa By Matthew Miller

DEI is not just a task for creative and HR teams, the guide's authors argue: Planning and buying choices play a critical role in supporting diverse voices and controlling whether hate speech and misinformation get funded.

Famous Thai songs rewritten to remove damaging stereotypes about women
dei equality equity gender prudential vaynermedia By Staff Reporters

Prudential Thailand and VaynerMedia collaborated with music labels and artists to rewrite the stereotyping lyrics of popular songs in an attempt to fuel the burgeoning women empowerment movement in Thailand.

‘Meritocracy and equity are not interchangeable’: Mediabrands DEI head
dei diversity equity inclusivity ipg By Surekha Ragavan

Dharesheni Nedumaran on the lack of understanding around equity, creating actual safe spaces for employees, and why local historical context is extremely necessary.

Easy shortcuts to achieving diversity and inclusion in brand experience
dei diversity equity inclusion representation By Matthew Miller

Sorry, the above headline is a lie. There are no easy shortcuts to designing DEI into your brand experience. Accenture Interactive’s Bronwyn van der Merwe explains the challenging but rewarding path forward.

DE&I leaders are getting more funding and responsibility, but challenges persist
dei diversity equity inclusion research By Sabrina Sanchez

Compared to 2019, DE&I leadership roles have gained more leadership and resources, but face a declining talent pipeline, according to a United Minds and Weber Shandwick study.

60% of agencies lack any process for ensuring DEI in their work: R3
advertising dei diversity equity inclusion By Matthew Miller

Almost half of all advertising portrays negative gender-role stereotypes, and clients never demand DEI specifications in their briefs, according to 40% of agencies surveyed.

Mediabrands appoints new head of DEI for APAC
dei diversity equity inclusion By Staff Reporters

Dharesheni Nedumaran steps into the newly-created role from Swire Shipping

Agencies are ‘stuck’ in DE&I awareness
dei diversity equity inclusion representation By Mariah Cooper

It's time to move beyond awareness and infuse DE&I into work processes, says Omnicom agency Rapp Worldwide’s global chief DE&I and communications manager, Devin O'Loughlin.

Disney orchestrates a symphony of diversity
branding dei disney diversity equity inclusion inspiration station marketing By Minnie Wang

INSPIRATION STATION: A very diverse musical group—in terms of the musicians and their instruments—called True Colors Symphony recreated 'A whole new world' in a music video produced at Hong Kong Disneyland.

Healthline Media to tackle equity via its reporting, hiring
dei equity By Lucia Bushak

The effort seeks to foster an equitable environment for healthcare through information.

WFA, Campaign and Kantar launch first global ad industry diversity study
dei diversity equity gender inclusion inclusivity kantar wfa By Staff Reporters

WFA-led initiative builds off Campaign and Kantar's existing APAC diversity study, expanding critical DEI analysis to 27 markets worldwide.

Being an Asian woman media executive in the US
dei equality equity gender media women By Nami Soejima

The combination of bamboo and glass ceiling make it incredibly difficult to climb to the top, writes UM's SVP of strategy.

What does a ‘diverse’ typeface look like?
design diversity equity inclusion By Surekha Ragavan

Content agency Distillery has developed a new typeface in collaboration with hundreds of creatives around the world.

Taboola supports women-owned APAC businesses
advertising equity gender taboola By Staff Reporters

The company's RecommendHer program gave US$500,000 in free advertising to 100 women-owned business around the world.

Is your company doing enough to be inclusive? Tell us
dei diversity equity gender inclusivity kantar research By Surekha Ragavan

Campaign Asia-Pacific and Kantar invite you to take our survey to assess adland’s pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.

Mars named vice chair of Unstereotype Alliance
equality equity gender mars By Alison Weissbrot

The alliance aims to eradicate harmful stereotypes in advertising and marketing.

Agency diversity efforts still need more urgency, rigour
advertising agencies agencies agency report card agency report cards apac creative diversity equality equity evaluation gender inclusion media media agencies representation research By Matthew Miller

While agency networks in APAC are making progress on the DEI (diversity, equity and inclusion) front, too many are still offering more in the way of assurances than concrete plans and evidence.

‘It ruined my life for two decades’: How employers can support adlanders living with endometriosis
advertising agencies equity gender By Louise Scodie

Few employers know about endometriosis or its physical and mental effects. This has to change.

DE&I chief: Diversity is being 'deprioritised'
dei diversity equity representation By Gurjit Degun

Adam & Eve/DDB's first head of diversity, equality and inclusion has said that agencies risk losing out on client briefs if they do not work to create inclusive environments.

Inside BBDO’s grassroots DE&I initiative
BBDO dei diversity equity By Alison Weissbrot

Agency-wide initiatives are often top-down, but Omnicom’s BBDO New York is taking a cue from its employees when it comes to diversity, equity and inclusion.

DoubleVerify raises $350 million from investors led by Tiger Global
doubleverify equity By Rahul Sachitanand

Funds to be used to buy back shares from existing shareholders and invested in supporting business, with an IPO looming.

The cult of the brand
branding diversity equity rebranding By Matthew Miller

OPINION: Faced with public outcry about their logos and imagery, brands often drag their feet to a degree that seems irrational—especially if they actually do care about diversity and inclusion.

Mars rebrands Uncle Ben's to remove 'inequities' associated with rice product
diversity equality equity inclusion mars

Line of rice products to be rebranded as Ben's Original from 2021.

Campaign-Kantar D&I survey shows worsening levels of equality and support
asia diversity equality equity gender inclusion kantar research By Surekha Ragavan

EXCLUSIVE RESEARCH: Our annual report is a bleak insight into the frustrations many in the industry still face around gender, race and mental health.

Jason Rosario named chief DEI officer at BBDO
BBDO diversity equity inclusion omnicom By Elaine Underwood

The social impact specialist will shape the Omnicom firm’s principles, employee training and recruitment, as well as contributing to its creative product.

Xiaomi's poor IPO may have little bearing on its consumer brand equity
brand china equity marketing value xiaomi By Jenny Chan 陳詠欣

Is Xiaomi a smartphone brand? Is it a hardware ecosystem incubator? Is it an internet company? Confused investors did not buy into Xiaomi's narrative, but its intangible brand equity remains, experts posit.

Tension and irresistibility: The ingredients of engagement
brand equity By Adrian Peter Tse

SPIKES ASIA - People want to be engaged with what’s interesting and unforgettable, not what’s perfect. And it could mean the difference between being remembered and being forgotten.