The insurance company wants every kind of family—beyond traditional nuclear units—to feel like they’re deserving of protection.
True
prudential
Prudential and RGA pair up to challenge family unit norms
diversity
prudential
rga
SG dollar bills tell tales thanks to AR filter
augmented reality
prudential
vaynermedia
AD NUT's LETDOWN OF THE WEEK: For Prudential Singapore, VaynerMedia and Dude.sg created an AR filter that makes currency converse. Unfortunately, it doesn't have much of interest to say.
Famous Thai songs rewritten to remove damaging stereotypes about women
dei
equality
equity
gender
prudential
vaynermedia
Prudential Thailand and VaynerMedia collaborated with music labels and artists to rewrite the stereotyping lyrics of popular songs in an attempt to fuel the burgeoning women empowerment movement in Thailand.
K-pop group SuperM debut Prudential-sponsored single 'We Do'
kpop
prudential
rga
Insurance firm struck a partnership with the South Korean supergroup earlier this year to collaborate on wellness-oriented campaigns and activations.
The SuperM effect: How Prudential Asia's CMO is racing to sign up younger consumers
cmo
korea
kpop
prudential
The insurer's CMO Anthony Shaw details how the 173-year old firm is pivoting its business using not just K-pop ambassadors but also digital tools to be relevant to a young audience.
Prudential jumps on K-pop bandwagon with SuperM pact
korea
kpop
prudential
Life insurer and music supergroup have launched a joint campaign and will hold events to motivate people to lead healthier lives.
Prudential uses true-life survivor story in new campaign
hong kong
prudential
A five-minute film by creative agency Kymechow tells the story of Hong Kong actress Mandy Lam's fight with breast cancer.
Prudential: targeting people that 'DO' since 2019
Dentsu
prudential
The firm's Asia arm becomes the latest insurance company to release new messaging emphasising positive action and optimism.
To prevent cancer, just touch this special piece of wood
malaysia
prudential
A new brand offering ridiculous cancer-preventing products in Malaysia was actually a campaign for Prudential Assurance by Bonsey Jaden.
Prudential Hong Kong ramps up personalised healthcare programmes
influencer
prudential
Prudential's new DNA-based plan claims to help consumers identify risks for silent killer diseases.
Prudential parkour sequence turns up gold medal heat
prudential
Prudential Malaysia takes on its role as the official sponsor of SEA Games 2017.
AIA, Manulife and Prudential top SEA social media: Digimind
aia
manulife
marketing
prudential
social media
A new report by Digimind looks at 21 B2C insurance brands in Southeast Asia and evaluates their social media standing.
Danny Chan returns to Wunderman China as executive creative director
prudential
Wunderman today announced the return of Danny Chan as Executive Creative Director for China, which includes all Wunderman and AGENDA agencies throughout the country.
Prudential challenges you to stare at the ones you love for 4 minutes
fcb
prudential
ASIA-PACIFIC - A challenge that sounds like a child's game leads to intense emotions in a compelling new campaign for Prudential Asia by FCB.
Charity has a new beat: Prudence Foundation teams up with rock singer Arnel Pineda for typhoon Haiyan recovery efforts
prudential
Prudence Foundation, the regional charitable arm of Prudential Corporation Asia (Prudential), has launched a new episode of the popular financial literacy animation Cha-Ching and a new version of its "Charity" song to raise funds for the Typhoon Haiyan disaster relief and recovery effort.
Prudential launches regional brand campaign and social-media platform
prudential
HONG KONG - Prudential Corporation Asia today launches its latest regional brand campaign, 'I am Prudential', along with a social-media platform, 'Life’s Little Secrets', as it aims to communicate its business philosophy of listening and understanding.
Prudential invites children across Asia to sing in a virtual choir
prudential
ASIA PACIFIC – Prudential has launched a new initiative for its children’s financial literacy programme in Asia, inviting children to sing along with Cha-Ching, a popular cartoon band.
TCOB media launches Hong Kong Beach 5s video
prudential
HONG KONG - Hong Kong-based media and events agency TCOB Media today launched its online video in support of this year’s Prudential Hong Kong Beach 5s, which kicks off in Hong Kong’s Repulse Bay from 16-17 March.
CASE STUDY: Prudential ‘gives back’ to Malaysians via Project Listen by Naga DDB
prudential
Prudential launched Project Listen to show appreciation for the support of Malaysian customers.
Case Study: How Prudential got young adults thinking about life insurance
prudential
Prudential recently launched PRUlife, a life insurance policy created for young adults. Rather than push insurance directly at Malaysian youth, Prudential and its agency, NagaDDB, opted to engage them in conversation and build a relationship with them.