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prudential

Prudential and RGA pair up to challenge family unit norms

diversity prudential rga By Ad Nut

The insurance company wants every kind of family—beyond traditional nuclear units—to feel like they’re deserving of protection.

SG dollar bills tell tales thanks to AR filter

augmented reality prudential vaynermedia By Ad Nut

AD NUT's LETDOWN OF THE WEEK: For Prudential Singapore, VaynerMedia and Dude.sg created an AR filter that makes currency converse. Unfortunately, it doesn't have much of interest to say.

Famous Thai songs rewritten to remove damaging stereotypes about women

dei equality equity gender prudential vaynermedia By Staff Reporters

Prudential Thailand and VaynerMedia collaborated with music labels and artists to rewrite the stereotyping lyrics of popular songs in an attempt to fuel the burgeoning women empowerment movement in Thailand.

K-pop group SuperM debut Prudential-sponsored single 'We Do'

kpop prudential rga By Staff Reporters

Insurance firm struck a partnership with the South Korean supergroup earlier this year to collaborate on wellness-oriented campaigns and activations.

The SuperM effect: How Prudential Asia's CMO is racing to sign up younger consumers

cmo korea kpop prudential By Rahul Sachitanand

The insurer's CMO Anthony Shaw details how the 173-year old firm is pivoting its business using not just K-pop ambassadors but also digital tools to be relevant to a young audience.

Prudential jumps on K-pop bandwagon with SuperM pact

korea kpop prudential By Rahul Sachitanand

Life insurer and music supergroup have launched a joint campaign and will hold events to motivate people to lead healthier lives.

Prudential uses true-life survivor story in new campaign

hong kong prudential By Jingjing Ma

A five-minute film by creative agency Kymechow tells the story of Hong Kong actress Mandy Lam's fight with breast cancer.

Prudential: targeting people that 'DO' since 2019

Dentsu prudential By Ad Nut

The firm's Asia arm becomes the latest insurance company to release new messaging emphasising positive action and optimism.

To prevent cancer, just touch this special piece of wood

malaysia prudential By Ad Nut

A new brand offering ridiculous cancer-preventing products in Malaysia was actually a campaign for Prudential Assurance by Bonsey Jaden.

Prudential Hong Kong ramps up personalised healthcare programmes

influencer prudential By Soon Chen Kang 江欣珍

Prudential's new DNA-based plan claims to help consumers identify risks for silent killer diseases.

Prudential parkour sequence turns up gold medal heat

prudential By Soon Chen Kang 江欣珍

Prudential Malaysia takes on its role as the official sponsor of SEA Games 2017.

AIA, Manulife and Prudential top SEA social media: Digimind

aia manulife marketing prudential social media By Gabey Goh

A new report by Digimind looks at 21 B2C insurance brands in Southeast Asia and evaluates their social media standing.

Danny Chan returns to Wunderman China as executive creative director

prudential By Press Release

Wunderman today announced the return of Danny Chan as Executive Creative Director for China, which includes all Wunderman and AGENDA agencies throughout the country.

Prudential challenges you to stare at the ones you love for 4 minutes

fcb prudential By Matthew Miller

ASIA-PACIFIC - A challenge that sounds like a child's game leads to intense emotions in a compelling new campaign for Prudential Asia by FCB.

Charity has a new beat: Prudence Foundation teams up with rock singer Arnel Pineda for typhoon Haiyan recovery efforts

prudential By Press Release

Prudence Foundation, the regional charitable arm of Prudential Corporation Asia (Prudential), has launched a new episode of the popular financial literacy animation Cha-Ching and a new version of its "Charity" song to raise funds for the Typhoon Haiyan disaster relief and recovery effort.

Prudential launches regional brand campaign and social-media platform

prudential By Sophie Chen

HONG KONG - Prudential Corporation Asia today launches its latest regional brand campaign, 'I am Prudential', along with a social-media platform, 'Life’s Little Secrets', as it aims to communicate its business philosophy of listening and understanding.

Prudential invites children across Asia to sing in a virtual choir

prudential By Sophie Chen

ASIA PACIFIC – Prudential has launched a new initiative for its children’s financial literacy programme in Asia, inviting children to sing along with Cha-Ching, a popular cartoon band.

TCOB media launches Hong Kong Beach 5s video

prudential By Staff Reporters

HONG KONG - Hong Kong-based media and events agency TCOB Media today launched its online video in support of this year’s Prudential Hong Kong Beach 5s, which kicks off in Hong Kong’s Repulse Bay from 16-17 March.

CASE STUDY: Prudential ‘gives back’ to Malaysians via Project Listen by Naga DDB

prudential By Sophie Chen

Prudential launched Project Listen to show appreciation for the support of Malaysian customers.

Case Study: How Prudential got young adults thinking about life insurance

prudential By Staff Reporters

Prudential recently launched PRUlife, a life insurance policy created for young adults. Rather than push insurance directly at Malaysian youth, Prudential and its agency, NagaDDB, opted to engage them in conversation and build a relationship with them.

Integrity and trust: Prudential's CMO on marketing in post-GFC Asia

cmo financial services prudential By Paul Howell

ASIA-PACIFIC – Marketing financial services can be a tough task, but no more so than in the immediate aftermath of the global financial crisis. That's when Julie Lyle signed on as chief marketing officer for Prudential Corporation Asia.

Prudential and Cartoon Network to help kids get "money-smart"

prudential By Zahra Kamaruddin

HONG KONG - Prudential has initiated a "money-smart" children's programme that aims to teach kids the importance of financial literacy skills.

Former Prudential marketing manager Julie Chiu joins Dairy Farm

hong kong marketing mcdonalds prudential By Benjamin Li

HONG KONG - Julie Chiu, most recently regional manager of customer marketing for Prudential Corporation Asia, has joined The Dairy Farm Company's Wellcome as sales and marketing director.

Prudential launches regional campaign reinforcing importance of listening

asia hong kong mindshare ogilvy prudential By Benjamin Li

Prudential Corporation Asia is rolling out its latest integrated regional brand campaign starting in Hong Kong on 5 January. The campaign builds on the 'Always listening, always understanding' marketing platform in place since 1995.

Prudential | Health Facts by Prudential | Singapore

campaign financial services healthcare ogilvy prudential singapore campaign financial services healthcare ogilvy prudential singapore campaign financial services healthcare ogilvy prudential singapore

Prudential Assurance Company Singapore is putting a light-hearted spin on health and accident insurance services with a 'Health Facts' campaign.

Prudential | Health Facts by Prudential | Singapore

Prudential Assurance Company Singapore is putting a light-hearted spin on health and accident insurance services with a 'Health Facts' campaign.

Prudential Corporation Asia | The Power of Listening | Asia

branding campaign financial services hong kong ogilvy prudential branding campaign financial services hong kong ogilvy prudential branding campaign financial services hong kong ogilvy prudential branding campaign financial services hong kong ogilvy prudential

Prudential Corporation Asia is launching what is said to be the largest branding campaign ever for the insurance company, with Ogilvy & Mather Hong Kong leading the project.

Prudential Corporation Asia | The Power of Listening | Asia

Prudential Corporation Asia is launching what is said to be the largest branding campaign ever for the insurance company, with Ogilvy & Mather Hong Kong leading the project.

Prudential Corporation Asia | The Power of Listening | Asia

Prudential Corporation Asia is launching what is said to be the largest branding campaign ever for the insurance company, with Ogilvy & Mather Hong Kong leading the project.

Can Prudential ensure its good name survives?

aia brand health check prudential By Staff Reporters

Prudential's attempt to cut the price of its US$35.5 billion takeover of American International Group's (AIG) main Asian unit - AIA - recently suffered a high-profile collapse, ruining what would have been the biggest purchase in the UK insurer's history.