Campaign Asia

What chance does Tim Hortons have in China?

Given China’s crowded and innovative coffee and quick-serve food market, we asked branding consultants what the Canadian coffee and quick-serve food outlet should think about as it enters the mainland.

Advice to young women: Have passion and doubts

The MD of Digitas China, Sharon Ho, shares her thoughts on representations of women in advertising and the most important actions female leaders can take to drive equality.

HK advertisers cautious in 2019 amid economic uncertainty: Nielsen

Online and offline spend predicted to be 50/50 with an ever-increasing focus on advertising ROI

WeChat adds friend alerts to Moments advertising

The new function is automatically available for all paid ads in Moments.

Large pay gaps revealed in APAC communications world

New research from Prospect and PublicAffairsAsia finds significant disparities between the salaries of expat and local hires, as well as men and women.

Costco grand-opening hoopla gives way to disappointment in Shanghai

A week after its China debut caused a frenzy, the retailer is enduring a wave of membership cancellations.

China's first Costco closes shortly after opening

A victim of its own success, the 20,000-square-meter supermarket closed early after being overrun by eager—and in some cases overly eager—consumers.

Geography lessons: Brands keep failing an easy China test

As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.

China breaks in two Pocari Sweats over Hong Kong protest furore

Pocari Sweat in China disowns Hong Kong sister company's decision to pull ads from TVB for its allegedly biased protest coverage.

How AI is transforming JD’s retail business

JD's AI chief said information collected using AI technologies can serve upstream manufacturing and design, and drive innovation in new markets.

Carabao wants to energize Chinese, but can it succeed?

A new campaign for the energy drink adopts the tone of a propaganda film, an approach that could fail to resonate with the younger generation.

'I'm a Fan' enters second generation

Victora Tang, the daughter of Sir David Tang, will be the latest face for the Mandarin Oriental fan campaign, 20 years after the senior Tang was photographed as the first 'fan'.

To vote ‘yes’, place your trash here

Campaign by Happiness Saigon encourages young people in Vietnam to raise their voice with their trash.

Honesty at heart of how brands should respond to data breaches

Taking a people-first approach, admitting wrong and explaining to customers exactly what has been exposed among best practices on how to deal best with a data breach.

This maker of hemorrhoid ointment is expanding into lipsticks, and it's working

Mayinglong's unlikely brand extension catches on in China, as the brand leans into consumers' surprised reactions.

Why Triwa doesn't go in for 'fresh meat' marketing in China

Triwa is planning the launch of a Brexit watch with British politician Boris Johnson on it.

Diamond Producers Association targets China with 'The Diamond Journey'

A campaign developed by BBH London is part of an effort to promote natural diamonds, and an improved industry image, to mainland consumers.

Retailers should refocus on experiential retail amid uncertainties: PwC

The company's recommendations come amid its predictions of falling retail sales in Hong Kong and the mainland.

China shuts down app blamed for generating 100 million reposts for Cai Xukun

A number equal to a third of China's 314 million Weibo users supposedly shared a single post by 'Little Fresh Meat' Cai Xukun, which is odd as the celebrity only has 25 million followers.

China's top 20 social-media platforms: A guide for marketers

You know Weibo and WeChat...QQ and Baidu..perhaps Douyin and Pinduoduo. But do you recall the significance of BiliBili, Kuaishou, Momo, Zhihu and Paipai?

China’s Sinopec launches coffee brand with 27,000 locations

The petrol company aims to sell three types of coffee branded like gasoline varieties at its convenience stores nationwide.

Fast-changing Cambodia calls for an experimental attitude to marketing

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.

BlueFocus caught up in ‘probe box’ controversy

The company was forced to clarify its involvement with a firm that was called out on CCTV’s annual consumer-rights exposé show for surreptitious gathering of personal data.

Why AI robots won’t steal your jobs... yet

AI robots like Sophia may allow marketers to connect with customers, understand them better and respond personally in real time. That's if they can hold a conversation.