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'People don’t wake up wanting insurance' Manulife's CMO on the art of connecting with Asian consumers
asia care survey harshal insurance marketing manulife shah By Matthew Keegan

Manulife's Harshal Shah reveals a growing shift among consumers who prioritise quality of life and financial freedom over mere lifespan, prompting new approaches in insurance marketing and education.

The CMO's MO: From marketing to magic, Manulife's Melissa Henson looks up to Disney for inspiration
manulife the cmos mo thecmosmo By Nikita Mishra

One of the Philippines' most prominent marketers, Henson reminisces about her all-time favourite brand campaign that instantly went viral and why.

Melissa Henson: What does it take to truly change the game?
manulife By Staff Writer

Manulife Philippines’ CMO and DEI lead on how a keen understanding of your consumer, curiosity, tenacity, and cooperation can lead to lasting change.

Top APAC marketers on why leading with an empathetic, people-centric approach is better for business
google manulife sapna chadha By Staff Writer

We spoke to marketing leaders from Google, Manulife, Haleon, and Colgate-Palmolive about how empathetic leadership can set brands apart both internally and externally.

Behind Manulife's new critical-illness campaign
manulife By Nikita Mishra

Head of marketing Kenneth Luk on how this campaign—starring Gordon Lam and Louise Wong—aims to break the sea of sameness in Hong Kong's insurance category.

Asia-Pacific Power List 2022: Melissa Henson, Manulife
cmo manulife power list By Staff Reporters

As the pandemic spurred Filipinos to reassess critical illness, Henson strengthened Manulife’s offerings to ensure tailwinds to the business.

A child star and a comedian try to help Manulife cut through insurance clutter
manulife By Staff Reporters

Mui G plays a precocious podcast host and Jan Lamb a hapless consumer trying to decipher the complex world of insurance.

Manulife consolidates global creative and media with Dentsu
Dentsu international manulife By Robert Sawatzky

This is the first time the insurer has chosen a single agency network to tell its brand story globally

Insurance CMOs seek to erase segment's rep for middling creative
aia cmo creative julie nestor manulife marketers By Rahul Sachitanand

CMOs and agency leaders agree the insurance industry isn't known for electrifying creative work. What needs to happen to change that?

These angels sell retirement plans for Manulife
hong kong manulife By Ad Nut

Hong Kong celebs Sandra Ng and Edan Lui intervene in the real world to save a young woman from lack of foresight, in a campaign by Dentsu Mcgarrybowen.

Manulife CMO eyes agency consolidation to drive better creative output
cmo creative manulife marketing By Rahul Sachitanand

Julie Nestor says the insurer's setup is more federated than she had hoped, but she believes the brand has made progress in the past year.

Mixed nuts: A quintet of fun new ads
advertising aldi manulife shopee By Ad Nut

Our pal Ad Nut shows new work from Shopee, Eta, Aldi, Manulife, and Oral-B,

Julie Nestor is Manulife's new Asia CMO
cmo julie nestor manulife By Rahul Sachitanand

She joins the insurer from Hilton International, where she was VP of marketing and GM of ecommerce for APAC.

How Manulife's emotional film drove a 573% increase in premium revenue
DDB manulife By Staff Reporters

CASE STUDY: With Tribal Worldwide Singapore, the insurer increased awareness, recommendation, leads and sales growth.

Manulife's former Asia-based CMO moves stateside to helm M&T Bank's marketing
cmo manulife By Rahul Sachitanand

Francesco Lagutaine has relocated to Buffalo, NY after more than a decade in Asia, across Hong Kong and Singapore.

Look beneath the breast, Manulife says
manulife singapore tbwa By Ad Nut

A new campaign by TBWA Singapore addresses a ‘silent killer’ among women.

Manulife deploys TV favourites in Hong Kong
hong kong manulife By Ad Nut

THE WORK: 'The Hans' for Manulife Hong Kong by Mcgarrybowen.

Manulife asks millennials to consider their fortunes
campaign manulife By Faaez Samadi

New campaign sees insurer seek to engage younger audience on the process of ‘adulting’.

Driving Manulife's brand overhaul with a brighter shade of green
branding manulife marketing rebranding By Olivia Parker

The insurance firm's CMO, Francesco Lagutaine, takes Campaign Asia-Pacific behind the scenes of the company's new look—which originated in Asia—and explains why his design team is currently engrossed in a T-shirt competition.

Manulife enlists singer Jason Chan, 'spider woman' Lisa Cheng for Hong Kong campaign
manulife By Ad Nut

'PlanSimple' campaign, through Mcgarrybowen, makes celebs human to stress the importance of financial planning.