THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.
True
thecmosmo
The anti-trend trend: How Starbucks aspires to use 'simplicity' to face rivals
cmo conversations
samuel fung
starbucks
the cmos mo
thecmosmo
'I'm dreaming of AI that reads our thoughts': Ant Group CMO
alipay
ant group
cmo interviews
the cmos mo
thecmosmo
Ray Chen Liang, CMO of Ant Group, gets candid about the risk of being ‘cheap’ by calculating every marketing dollar, the game-changing value of AI for small businesses, and brands he admires from afar.
The CMO's MO: Agoda's global CMO on why the future of travel is hyper-local
agoda
cmo interviews
matteo frigerio
the cmos mo
thecmosmo
Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.
The CMO's MO: Hyatt's APAC marketer on the power of prioritisation
cmo interviews
hospitality
tammy ng
the cmos mo
thecmosmo
"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.
The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels brand transformation with innovation and passion
automotive
japan
nissan
the cmos mo
thecmosmo
An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.
The CMO's MO: Techcombank's marketer brings the marathon mindset to banking
financial services
techcombank
the cmos mo
thecmosmo
vietnam
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'
banking
cheuk shum
financial services
hsbc
the cmos mo
thecmosmo
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
The CMO's MO: Alice Au thinks the marketing funnel has "fundamentally changed"
alice au
hospitality
hotels
the cmos mo
thecmosmo
wharf hotels
Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.
The CMO's MO: Southern Cross' Regan Savage on proving the value of health insurance to consumers
the cmos mo
thecmosmo
Amidst the rise of the cost of living in New Zealand, the Southern Cross Health Insurance CMO is investing in member benefits and improving digital experiences for its consumers.
The CMO's MO: Zalora's Achint Setia on the nexus of marketing, growth and profit
achint setia
ecommerce
fashion
the cmos mo
thecmosmo
zalora
Marketers are duelling titans—as CMOs and CGOs—and they have an intertwined role in working towards growth and long-term brand building, according to Zalora's chief revenue and marketing officer.
The CMO's MO: From AI integration to environmental advocacy, Rakuten's CMO on tech-driven change
rakuten
the cmos mo
thecmosmo
Rakuten's CMO is efficiency in action, with her speed strategy in consuming YouTube as unique as her leadership and innovations.
The CMO's MO: 'You cannot take loyalty for granted' says Unilever International's Nitin Agarwal
the cmos mo
thecmosmo
Amidst heightened consumer polarisation, where traditional discount strategies are losing their edge, Unilever International’s CMO Nitin Agarwal has a plan for growth. The key? A dynamic, impact-driven approach that boldly challenges the status quo.
The secrets of a sticky brand: 3M’s CMO on her MO in challenging times
the cmos mo
thecmosmo
Despite market turmoil and organisational changes, 3M outpaced expectations to post strong quarterly results with over $8 billion in sales. Chitkala Nishandar, the APAC marketing director, reveals how the legacy brand adapts to the changing needs of Gen Z consumers.
The CMO's MO: Loretta Lee on putting the fizz back in Asahi's sales
loretta lee
the cmos mo
thecmosmo
Innovation, growth and the premiumisation of beer—these are just some of the hot topics on Asahi's marketing director for Asia, Loretta Lee's mind.
The CMO's MO: Robin Liu on Miniso's unique culture of 'co-creating joy with customers'
miniso
robin liu
the cmos mo
thecmosmo
As Chinese lifestyle retailer Miniso marks its 10th anniversary and 5,700 stores worldwide, CMO Robin Liu takes a page from Lego's marketing playbook to craft a customer-centric brand that stands the test of time.
The CMO's MO: Cigna Healthcare's Larisa Beckhouse on why AI's clinical trials continue
ai
healthcare
marketing
the cmos mo
thecmosmo
With healthcare under the microscope in a post-pandemic world, marketers face new pressures to evolve and innovate. But with data and diligence it's all possible, shares Cigna Healthcare's APAC CMO.
The CMO's MO: Gaurav Kathpalia on the evolution of Amazon Prime
amazon
the cmos mo
thecmosmo
An avid mountaineer, Amazon's marketing lead for Singapore is looking at new ways to engage consumers who are increasingly integrating online with offline during their shopping journeys.
The CMO's MO: Vineet Sharma on Budweiser's 15-year party in India
budweiser
the cmos mo
thecmosmo
Growth, gigs and goals aside, AB InBev's marketing lead for South Asia advocates for better diversity and inclusion in the alcohol-beverage sector at a time when the BudLight fiasco is far from over.
The CMO's MO: Through the clouds and into silver linings with Bo Sun
the cmos mo
thecmosmo
CMOs who can't adapt and be flexible will be left behind, and other insights on navigating the post-pandemic travel landscape with Trip.com's marketing leader Bo Sun.
The CMO's MO: Astrud Burgess' disruptive and innovative work at ANZ Bank
astrud burgess
the cmos mo
thecmosmo
Astrud Burgess on why she's committed to innovation, heritage and supporting women in sport.
The CMO's MO: From marketing to magic, Manulife's Melissa Henson looks up to Disney for inspiration
manulife
the cmos mo
thecmosmo
One of the Philippines' most prominent marketers, Henson reminisces about her all-time favourite brand campaign that instantly went viral and why.
The CMO's MO: Income's Dhiren Amin on brand culture, sustainability and stand-up comedy
dhiren amin
income insurance
the cmos mo
thecmosmo
All for the metaverse, "commercially accountable and people-focused," Income's Dhiren Amin is a full-time marketer with a side specialty of stand-up comedy and hosting Bollywood trivia nights.
The CMO's MO: Marriott's Bart Buiring on marketing, metaverse and opening two hotels a week
marriott international
the cmos mo
thecmosmo
“Take care of your associates and they will take care of the customers, who will come back time and again,”—a Marriott veteran of 23 years, Buiring's work philosophy sets their brand culture apart.
The CMO's MO: Spotify's Jan-Paul Jeffrey on brand opportunities, challenges and boxing
spotify
the cmos mo
thecmosmo
"Metaverse is where the next customers will come from," Spotify's SEA head of marketing believes in having fun whilst creating cultural moments and brand power.
9 questions with accomplished APAC CMOs in Campaign's latest series
cmo interviews
the cmos mo
thecmosmo
Conversations with the region's most dynamic CMOs, but with a difference.