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alipay

'I'm dreaming of AI that reads our thoughts': Ant Group CMO
alipay ant group cmo interviews the cmos mo thecmosmo By Nikita Mishra

Ray Chen Liang, CMO of Ant Group, gets candid about the risk of being ‘cheap’ by calculating every marketing dollar, the game-changing value of AI for small businesses, and brands he admires from afar.

Spokes-animals give China environmental advice
alipay china By Ad Nut

A campaign celebrating the fifth anniversary of Alipay's Ant Forest game has captured attention in China with a series of videos in which animals model 'green' behaviours.

Haidilao and Alipay want you to eat hotpot for a good cause
alipay environment food By Ad Nut

This new integrated campaign by F5 Shanghai proves that the way to a socially conscious heart is through the stomach.

National pride propels Chinese to support local brands
alipay china By Staff Reporters

Prophet's 2019 China Brand Relevance Index shows the surge of Huawei, DJI and Li-Ning, which all jumped into the top 50.

3 Chinese mobile-payment trends businesses should know
alipay china By Matthew Lubin

Alipay, WeChat Pay, and US mobile payment partner Citcon have just released data on who’s been spending, and where, during Chinese New Year holiday week.

How Baidu went all out for its Spring Gala red-packet sponsorship
alipay baidu cny wechat By Jenny Chan 陳詠欣

Baidu's daily active user (DAU) count grew 87% over eight days.

Ikea, Nike, BMW, Marriott: Chinese consumers find you less relevant now
alipay brand china By Jenny Chan 陳詠欣

Prophet's 2018 China Brand Relevance Index shows Chinese brands raising their relevance due to innovation, not just pricing.

Alipay’s mini-programs: What retailers need to know
alipay luxury retail By Jessica Rapp

Alipay, the mobile payment app owned by Alibaba, has rolled out additional technological features for its mini-programs, which have been in beta testing since August 2017.

Singapore Tourism Board and Alipay join forces
alipay china singapore singapore tourism board By Surekha Ragavan

Marketing initiatives include “activities” to incentivise Alipay users in Singapore through rewards and discounts.

Overseas consumers will not be a priority for WeChat Pay
alipay china wechat By Jenny Chan 陳詠欣

It will not be possible for foreigners, except in Hong Kong and Malaysia, to use WeChat Pay local-currency wallets in the near term, as the payment brand is prioritising Chinese outbound tourists.

Coupons and cash: Mobile-payments services go all out to get HK users
alibaba alipay By Soon Chen Kang 江欣珍

Alibaba-owned Alipay has topped 1 million users in Hong Kong, but the perk-rich competition to gain loyal users is far from over.

Social media is the future of mobile payments in China
alibaba alipay china data ecommerce online tencent wechat By Zennon Kapron

Mobile payment success in China has and will be linked to social-media integration. Providers best positioned to act on transactional data will emerge ahead, says research consultant Zennon Kapron.

Alibaba and Tencent’s fight over Chinese cashless spenders escalates
alibaba alipay ecommerce wechat By Yiling Pan

Rivals provide real-money discounts and deals during 'cashless week'.

Apple Pay makes push in China with big discounts
alipay apple china wechat By Mason Hinsdale

Apple's moves to popularise Apple Pay amongst Chinese users have heretofore been somewhat anemic.

KFC turns 30 in China, but plans to remain a 'young brand'
alipay china KFC wechat By Soon Chen Kang 江欣珍

After AI, anime and premium ice cream, top marketer Steven Li explains what's next for the fast-food giant.

Alibaba and Baidu’s mounting claim on global ad spend
ad spend alibaba alipay baidu digital google tencent By Jason Wincuinas

It’s no secret China’s digital marketing sector has been on a tear recently. New numbers show just how much.

Is Sina Weibo worth $500 million?
alipay tencent wechat By Greg Paull

How do we assess the commercial value of Sina Weibo?

Taobao offers Alipay payment services in over 900 Hong Kong 7-Eleven stores
alipay hong kong online shopping taobao tencent By Benjamin Li

HONG KONG - Alibaba’s online shopping business Taobao has partnered with 7-Eleven to offer Alipay card payment in more than 900 7-Eleven stores in the city starting from yesterday.

Alipay launches new digital campaign for its easy-to-use payment system
alipay By Sophie Chen

SHANGHAI - Online payment services provider Alipay and Ogilvy & Mather Advertising/Shanghai have partnered to launch a new series of humorous online video ads that introduce Alipay’s one-click daily payment functions.

Neighbours entrust house keys to 'Key Auntie' in Alipay campaign based on real story
alibaba alipay china By Jenny Chan 陳詠欣

SHANGHAI - Lowe China's one-month-old campaign for Alipay has generated more than 11 million views and 90,000 comments on Sina Weibo, thanks to strong storytelling based on a real-life character—a rare marketing approach for financial services products.

Lowe China launches Alipay’s first corporate campaign
alipay By Benjamin Li

Lowe China has rolled out a new Alipay’s corporate campaign, the above-the-line corporate video campaign, riding on the proposition of ‘trust’, commitment to customers.

Alibaba restructures Taobao to meet growing challenges
alibaba alipay china taobao By David Blecken

HONG KONG – Alibaba is to split its online retailing platform, Taobao, into three separate companies, according to reports.

Lowe China scoops Alipay, K-Boxing menswear
alibaba group alipay china ogilvy shanghai By Benjamin Li

SHANGHAI - Lowe China has won the creative duties for Alipay, the online payment system under the Alibaba Group, and local menswear brand K-Boxing, which has an annual turnover of US$1.23 billion.

Alibaba Group to invest US$732 million into Alipay
alibaba alipay china digital paypal By Anita Davis

GHANGZHOU - Alibaba Group will invest $732 million into its online payment service, Alipay, over the next five years to upgrade capabilities across its global e-commerce network.