With 2019 rapidly drawing to a close, brands and marketers will be planning ahead to 2020 and beyond. Here are some influencer trends to watch.
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In-video search: A new opportunity for influencer marketing on Douyin?
New function trial on Chinese app only (not TikTok) raises privacy concerns but could help Douyin users search for KOLs and products.
The hottest retail interior in China is not in Beijing or Shanghai
Chongqing’s SND boutique is arguably one of the most stunning retails space in China.
It’s official: China’s luxury market is exploding
China’s luxury Consumer Price Index (CPI) jumped 4.1% jump over the last year.
Alipay’s mini-programs: What retailers need to know
Alipay, the mobile payment app owned by Alibaba, has rolled out additional technological features for its mini-programs, which have been in beta testing since August 2017.
Livestreams and trunk shows: China’s next big wave in luxury events
Luxury consumers in China want to 'see now, buy now', leading to growth in online and offline events that cater to instant gratification.
Should luxury brands be excited about Tencent’s advertising claims?
In theory, an ad model like Facebook’s would not only benefit Tencent, but could mean more precise consumer targeting for luxury brands on WeChat.
How Alibaba is integrating ecommerce with bricks-and-mortar shopping
The company's new Home Times shop in Hangzhou displays more than 20,000 home-decor products.
In Beijing, a club for self-improvement signifies a new luxury for China’s wealthy
Casa Fengchao is less a hub for exclusive entertainment than a space for members to learn how they can elevate their lifestyles.
Chinese consumers drive high-end 'athleisure' market, which is poised to overtake luxury
The activewear market is diversifying, making room for smaller brands hoping to capture an increasingly discerning group of Chinese consumers, for whom working out is less of an event and more of a lifestyle.
Sina Weibo hit with video-streaming ban from China regulators
Services shut down for broadcasting negative commentary on political and social news.
JD.com buys into Farfetch in $397 million bid to target China’s luxury shoppers
The ecommerce giant has acquired a US$397 million stake in the British luxury shopping site.