True

online

Decoding the shifts in online consumer behaviour during Ramadan
apps consumer online ramadan shopping By Aulia Masna

App usage in Indonesia surges during Ramadan, especially for shopping and entertainment. Community-based strategies and personalization are key to brand success.

Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane chores
amazon audible creativity online podcast storytelling By Campaign India Team

The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.

Creatives screwed up online advertising. Here’s how we can fix it.
digital online By Tim Roan

The internet deserves better.

How luxury can benefit from Tencent and Alibaba’s thawing relations
alibaba china ecommerce luxury online retail tencent By Yishu Wang

The first sign of these two rivals relaxing restrictions on each other came after the Chinese government’s anti-monopoly push in 2021.

‘The world’s largest film festival’: Stunt exposes scale of child sexual abuse material found online
campaign online By Jessica Heygate

American agency No Fixed Address used AI to generate 85 million film posters that visualize the scale of child sexual abuse material distributed online.

How marketers are trying to recast gender stereotypes in ecommerce
ecommerce international womens day iwd marketing online retail By Rahul Sachitanand

Marketers are grappling with how to reach consumers in the categories they spend the most time and money in, while subverting gender stereotypes in their ecommerce campaigns.

Ecommerce goes mainstream in APAC: Reprise
apac brands ecommerce online retail By Staff Reporters

A study conducted across 13 markets in the region reveals key changes in online shopping patterns in the region.

AnyMind launches PopBox online retail store for influencers
influencers online By Staff Reporters

The offering is currently available in Thailand and Japan, with the company looking to launch it in other Asian markets over the coming year.

Google ad revenue crosses $50 billion in Q2
advertising alphabet earnings ecommerce google online By Rahul Sachitanand

Parent company Alphabet sees a strong rebound from pandemic constraints, with revenue up 62% and operating income up 31%.

Agencies in APAC raced to ready themselves for ecommerce's explosive growth in 2020
agency report card creative ecommerce media online By Rahul Sachitanand

As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.

Is click-and-mortar the future of China’s retail industry?
online retail By Yaling Jiang

With online predicted to account for 50% of purchases by 2022, adopting a combination of online and physical retail is becoming a growing opportunity for brands to showcase their products. But what are the challenges?

Average spend by Singles Day shoppers could slow: Bain
brands china online retail top of the charts By Rahul Sachitanand

Even as shoppers in China's lower-tier cities increase their spending, brands face the prospect of slimmer average billing from consumers there, compared to their metro counterparts.

Warc sees ecommerce adspend softening pandemic cuts
adspend ecommerce online top of the charts warc By Rahul Sachitanand

TOP OF THE CHARTS: Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.

Online platforms face growing consumer discontent in Southeast Asia
ecommerce online top of the charts By Rahul Sachitanand

TOP OF THE CHARTS: Over a third of Asean consumers are unhappy with their digital commerce experience, despite a spike in online spending during the pandemic, according to a report from Blackbox Research and Toluna.

Why beauty brick-and-mortar is thriving In China
beauty china marketing online retail By Amber Ran Bi

Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment?

When reality about kids' online activity comes knocking
government motion sickness new zealand online By Ad Nut

Adult performers, bullied kids, and sexual predators pay visits to surprised parents and caregivers in a smart New Zealand government campaign.

COVID drove big ecommerce shifts, but what trends will stick?
campaign ecommerce grab lazada online visa By Rahul Sachitanand

CAMPAIGN CONNECT: With the advent and growth of subscription businesses, direct-to-consumer brands and live streaming, it may never be business as usual again.

How Shopee plans to make the pandemic windfall a permanent gain
brands ecommerce online retail shopee trends By Rahul Sachitanand

While it benefits from an influx of shoppers and brands, the ecommerce platform works to meet rapidly shifting consumer needs and looks to use personalisation to make sure its customers and buyers stick around after the pandemic.

Is your ecommerce channel strategy prepared for hypergrowth?
alibaba ecommerce jd online By Sanne Drogtrop

With competition just a click away, relevance and creative differentiation become critical for brands, calling for a combination of media- and data-driven creative, analytics and optimisation.

Lazada, Shopee called out for inflated pricing on masks, other COVID-19 gear
amazon asia lazada online By Rahul Sachitanand

Vietnam, Thailand among countries to sanction platforms, even as other countries delist dodgy products and urge rational pricing.