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apps

‘Fairness isn’t the story we tell. It’s why the product works’: Tada’s co-founder takes on ride-hailing giants
apps retail super apps By Marielle Descalsota

As Tada scales from Singapore to New York, co-founder Kay Woo outlines how years of investment by Grab and Gojek have lowered barriers for challengers built on different economics.

TikTok pushes apps to broaden marketing efforts beyond downloads
apps bytedance nikhil rolla tiktok By Robert Sawatzky

As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.

Decoding the shifts in online consumer behaviour during Ramadan
apps consumer online ramadan shopping By Aulia Masna

App usage in Indonesia surges during Ramadan, especially for shopping and entertainment. Community-based strategies and personalization are key to brand success.

From romance to revenue: Bumble enters the $2 billion club
apps marketing By Staff Reporters

The bee-tastic company first joined the billionaire rankings in 2021, becoming only the second dating-oriented app to do so.

How dating apps master the art of marketing matchmaking
apps dating tinder By Matthew Keegan

We explore how dating apps set themselves apart in a crowded space and manage to beat Cupid at his own game.

China’s top livestreaming apps to know
apps livestreaming By Charlotte Cai

The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works.

Google reveals significant step to restrict cross-app tracking on Android
android apps google privacy

The company plans to introduce stricter privacy controls including the removal of cross-app identifiers such as its own Advertising ID. The announcement comes just weeks after the impact of Apple's similar move—on Meta in particular—was revealed.

Dating app: True love can't be found in a checklist
advertising apps dating By Ad Nut

'Ditch your list' and 'find something real', Coffee Meets Bagel advises in a new campaign.

How to meet soaring app expectations
apps By Gregg Ostrowski

As consumers have swarmed to apps in the past 18 months to fulfil all aspects of their lives, they have become increasingly unforgiving of poorly designed and executed experiences. The regional CTO of AppDynamics gives tips on how to avoid deletion.

Rankings rise for brands that cushioned the Covid impact
apps gaming hospitality netflix travel By Rahul Sachitanand

ASIA's TOP 1000 BRANDS: A range of brands have benefited from Covid-driven lockdowns, but is their rise sustainable, as the world slowly reopens?

Mobilise your partnerships: How to increase in-app sales in Southeast Asia
apps sales By Antoine Gross

Three Rs—reach, retain and reward—form the foundation for a successful in-app sales strategy.

App development firm Imaginato expands to Singapore
apps digital transformation

TECH BITES: Imaginato's founder believes many Southeast Asia companies are "late to the digital game".

China and video dominate top 10 global apps of 2019
apps By Staff Reporters

Chinese apps are creeping up the top most downloaded apps list, led by a certain 15-second video platform that is taking the world by storm.

Ad whales: what are they, and why they are key to in-app advertising
apps By April Tayson

In-app advertising spend may be on the rise, but the results are stuck in a rut.

Apple in eye of China-Hong Kong storm
apple apps google

Apple is facing pressure from both sides of the ongoing Hong Kong protester movement; while Google has also kowtowed to Chinese influence.

Uber to axe one-third of global marketing team
apps marketing technology uber By Omar Oakes

Four hundred marketers will lose jobs as part of restructure.

40 Chinese apps slapped for improper data collection
apps china privacy By Staff Reporters

Apps involved include virtual matchmaking site Soul, Shanbay Vocabulary, P2P financial services platform Renrendai and social commerce app Yunji.

Google rolls out ad tools to aid with 'discovery'
apps ecommerce google shopping

The search giant has unveiled three new ad formats designed to aid product discovery.

Commerce for the next billion: Build out your mobile arsenal
apac apps ecommerce sea By IAB Singapore

Part two of our series describes two critical parts of an omnichannel experience: your mobile apps and ability to accept mobile payments.

InMobi launches programmatic exchange around in-app advertising and video
apps programmatic video By Babar Khan Javed

With the programmatic advertising market projected to double in three years, InMobi has launched an exchange that is purpose-built to help it capture double-digit market share.