True

apps

‘Fairness isn’t the story we tell. It’s why the product works’: Tada’s co-founder takes on ride-hailing giants

apps retail super apps By Marielle Descalsota

As Tada scales from Singapore to New York, co-founder Kay Woo outlines how years of investment by Grab and Gojek have lowered barriers for challengers built on different economics.

TikTok pushes apps to broaden marketing efforts beyond downloads

apps bytedance nikhil rolla tiktok By Robert Sawatzky

As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.

Decoding the shifts in online consumer behaviour during Ramadan

apps consumer online ramadan shopping By Aulia Masna

App usage in Indonesia surges during Ramadan, especially for shopping and entertainment. Community-based strategies and personalization are key to brand success.

From romance to revenue: Bumble enters the $2 billion club

apps marketing By Staff Reporters

The bee-tastic company first joined the billionaire rankings in 2021, becoming only the second dating-oriented app to do so.

How dating apps master the art of marketing matchmaking

apps dating tinder By Matthew Keegan

We explore how dating apps set themselves apart in a crowded space and manage to beat Cupid at his own game.

China’s top livestreaming apps to know

apps livestreaming By Charlotte Cai

The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works.

Google reveals significant step to restrict cross-app tracking on Android

android apps google privacy

The company plans to introduce stricter privacy controls including the removal of cross-app identifiers such as its own Advertising ID. The announcement comes just weeks after the impact of Apple's similar move—on Meta in particular—was revealed.

Dating app: True love can't be found in a checklist

advertising apps dating By Ad Nut

'Ditch your list' and 'find something real', Coffee Meets Bagel advises in a new campaign.

How to meet soaring app expectations

apps By Gregg Ostrowski

As consumers have swarmed to apps in the past 18 months to fulfil all aspects of their lives, they have become increasingly unforgiving of poorly designed and executed experiences. The regional CTO of AppDynamics gives tips on how to avoid deletion.

Rankings rise for brands that cushioned the Covid impact

apps gaming hospitality netflix travel By Rahul Sachitanand

ASIA's TOP 1000 BRANDS: A range of brands have benefited from Covid-driven lockdowns, but is their rise sustainable, as the world slowly reopens?

Mobilise your partnerships: How to increase in-app sales in Southeast Asia

apps sales By Antoine Gross

Three Rs—reach, retain and reward—form the foundation for a successful in-app sales strategy.

App development firm Imaginato expands to Singapore

apps digital transformation

TECH BITES: Imaginato's founder believes many Southeast Asia companies are "late to the digital game".

China and video dominate top 10 global apps of 2019

apps By Staff Reporters

Chinese apps are creeping up the top most downloaded apps list, led by a certain 15-second video platform that is taking the world by storm.

Ad whales: what are they, and why they are key to in-app advertising

apps By April Tayson

In-app advertising spend may be on the rise, but the results are stuck in a rut.

Apple in eye of China-Hong Kong storm

apple apps google

Apple is facing pressure from both sides of the ongoing Hong Kong protester movement; while Google has also kowtowed to Chinese influence.

Uber to axe one-third of global marketing team

apps marketing technology uber By Omar Oakes

Four hundred marketers will lose jobs as part of restructure.

40 Chinese apps slapped for improper data collection

apps china privacy By Staff Reporters

Apps involved include virtual matchmaking site Soul, Shanbay Vocabulary, P2P financial services platform Renrendai and social commerce app Yunji.

Google rolls out ad tools to aid with 'discovery'

apps ecommerce google shopping

The search giant has unveiled three new ad formats designed to aid product discovery.

Commerce for the next billion: Build out your mobile arsenal

apac apps ecommerce sea By IAB Singapore

Part two of our series describes two critical parts of an omnichannel experience: your mobile apps and ability to accept mobile payments.

InMobi launches programmatic exchange around in-app advertising and video

apps programmatic video By Babar Khan Javed

With the programmatic advertising market projected to double in three years, InMobi has launched an exchange that is purpose-built to help it capture double-digit market share.

Asia's where it's at for app downloads and spending

apac apps china forecast japan spending top of the charts By Matthew Miller

TOP OF THE CHARTS: APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.

Top 5 event tech start-ups to watch

ai apps By Jack Carter

Meet the new players taking disruptive technology to new heights.

Must-have apps for busy event professionals

apps instagram linkedin pinterest By Darren J Kerr

There’s a huge array of event apps, but what apps do eventprofs carry on their smartphones and laptops?

The app-eal of in-app advertising in Asia

apps By Matthew Keegan

In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.

Why brands should consider rewarded videos and gaming apps for engagement

apps gaming By Aaron Chan

Several factors make gaming apps a great option for brands.

Mobile games are go

apps gaming japan By Marco Koeder

A massive opportunity is opening up in the free-to-play mobile gaming sector for innovative brands ready to collaborate—so it’s time to tango.

Expedia, Airbnb, Amazon: Asia's most mobile-ready brands

apac apps asia By Soon Chen Kang 江欣珍

Agoda, Lazada, and Singapore Airlines also rank highly in MDEX report from Ansible and YouGov.

A tech marketer's guide to unscrambling the shoptalk

apps marketing technology By Olivia Parker

Ben Gibson, CMO of American technology firm F5 Networks, explains how his latest campaign got to the point.

AOL brings header bidding to mobile with Smart Yield

apps By Emily Tan

AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.

Potholes in the road ahead for Yangon’s ride-hailing apps

apps grab uber By Milla Chaplin

With Uber and Grab having launched trials, plus local players Oway Ride and now Hello Cabs eyeing opportunities in Myanmar, Y&R Yangon’s Milla Chaplin explains why they could be in for a bumpy ride.

Aussie kids consume more media and have deeper pockets: Cartoon Network study

advertising apps australia content digital media research By Gabey Goh

Media consumption by Australian kids has increased, along with their pocket money.

How brands helped kill the app

advertising agencies apps technology By Ilyse Liffreing

Apps were supposed to be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.

If a bot hasn't chatted you up yet, one will soon

apps chatbot marketing By Veronica Marquez

Tay.ai was a jerk, but future chatbots could make decent helpers and serve brands' needs as well.

How brands can leverage the rise of Internet annotation

apps By Zoe Weitzman

The internet is starting to offer a whole new layer: the ability to annotate anything. Zoe Weitzman of Flamingo examines the trend and its implications for brands.

Mobvista gears up to capture native SEA opportunities

apps marketing southeast asia By Gabey Goh

SINGAPORE - With consumers receptive to native mobile ads, Chinese ad platform Mobvista is making serious moves to expand its presence beyond its home market. The company’s VP of business development Yuan Xi breaks down the game plan for Campaign Asia-Pacific.

Web apps: The force awakens

apps marketing By Shyam Sandilya

The current usage and popularity of mobile apps carries with it some issues for marketers. It's time to seriously look at the nascent technology of progressive-web apps, writes Shyam Sandilya of Ecselis.

Five ways to up your app user-acquisition game

apps marketing twitter By Aliza Knox

New app? Twitter's Aliza Knox offers a handful of useful guidelines to help you build a bigger and better user base.

Why Chinese retail marketers are creating native apps

apps marketing wechat By Elisa Harca

While WeChat's unique capabilities make it a powerful marketing tool, many brands are realising the importance of owning their own space on consumer devices, writes Red Ant's Elisa Harca.

Land Rover hopes drivers will download app to share 'Undiscovered' Singapore

apps singapore By Matthew Miller

SINGAPORE - Through Y&R Singapore, Land Rover is launching an app that people can use to share and explore little-known 'everyday adventures' in Singapore. But will they?

Tinderfication: The power of the swipe

apps marketing tinder By Nelise Doornenbal

How Tinder is transforming the way we search for love, fashion and beauty.

Facebook boosts mobile app advertising

apps facebook By Mason Lerner

New features include autoplay of videos and tighter targeting on mobile devices.

Talk to young Chinese on their own (digital) turf

apps china marketing By Fangqing Wang

In-Depth: Chinese marketers are waking up to the power of utility to build communities.

Eight ways to hook users up with your motivational apps

apps marketing By Deborah Ko

What's the difference between an abandoned app and one that gets continuous use?

Amobee adds four mobile operators, promising enhanced targeting

apps optus singtel By Sophie Chen

SINGAPORE – Amobee has added Globe (Philippines), Optus (Australia), SingTel (Singapore) and Telkomsel (Indonesia) to its mobile ad network, saying that the data provided by the operators will mean better results for brands thanks to more accurate targeting.