How AIA is changing behavior through communication
AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.
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Mondelez reveals strategy behind 'Oreo Milky Way Dunk' campaign
Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.
Vidio’s CMO Teguh Wicaksono on staying 'punk' and breaking corporate norms
A former journalist who became the marketing leader of a 100+-person team at Vidio reveals the secrets to authentic leadership, office politics, and balancing creativity with corporate demands.
PepsiCo's $200 million investment brings Cheetos back to Indonesia
PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.
Indonesia's VAT hike raises concerns about consumer spending and business strategies
Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential spending.
Six ad agencies under scrutiny in Indonesian Bank BJB’s $13.4 million corruption scandal
The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.
Deal reached as Indonesia opens its doors to iPhone 16 sales
The investment deal encompasses a research center, the production of AirTag and AirPods Max components, an education program spanning 15 campuses, and more.
Meta AI and AI Studio officially launched in Indonesia
Both products were launched along with several facilities for creator marketing.
Decoding the shifts in online consumer behaviour during Ramadan
App usage in Indonesia surges during Ramadan, especially for shopping and entertainment. Community-based strategies and personalization are key to brand success.
The rise of GEO: How AI search is changing digital marketing
When 58% of Google searches end without a click, marketers must quickly understand Generative Engine Optimization before their business disappears from consumers' radar.
Inside the collapse of Indonesia’s most promising creative network
EXCLUSIVE: Thirteen years after its launch as a bold new model for independent agencies, Indonesia’s Fantastis Anak Bangsa (FAB) has collapsed amid allegations of financial misconduct, leaving a trail of unpaid taxes, shuttered agencies, and missing leadership.
62% plan ahead, 58% curb impulses: Indonesian Ramadan spending gets deliberate
Moonfolks’ 2026 report finds Indonesians return to consumption this Ramadan and 40% rely on social reviews before making the purchase.