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Google expands virtual try-on across key APAC markets
ecommerce google google ai By Roberliza Eugenio

The tool allows users to upload a photo and see how clothes or shoes would realistically look on them before making a purchase.

Google just killed search as we know it
google google ai overviews search search engines By Matthew Keegan

Google's biggest change to their Search box in over 25 years will see it transformed into a dynamically expanding, AI-powered conversational hub, ushering in the zero click era.

‘Google remains at the top of marketplace leaders’: Why Meta might not actually be overtaking Google
google meta By Bethany Lee

Questions are emerging around the accuracy of Emarketer’s recent report that Meta is set to overtake Google in digital ad revenue.

The $200 billion moral dilemma: Should the ad industry fund healthier social media?
ethical marketing google instagram meta social media ad spend tiktok youtube By Matthew Keegan

A landmark California ruling and Australia’s under‑16 social media ban have forced the ad industry to confront funding addictive platforms. But will the industry lead the shift to healthier digital spaces?

Google criticised after blocking measurement comparing YouTube and TV
google youtube By Lucy Shelley

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Gemini 3 becomes the default model for AI Overviews
ai overviews artificial intelligence gemini google By Joseph Arthur

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

DOJ: Google must be split up to fix its ad monopoly
adtech google By Staff Reporters

Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with promises or fines alone, pushing for the first Big Tech breakup order in decades.

Google names Ben King to lead newly merged Singapore-Malaysia business
google By Staff Reporters

King is a 13-year Google veteran.

From idea to IMAX: How Veo3.1 is revolutionising in AI-powered video generation
aipowered google veo31 video generation By Campaign Staff

An upcoming webinar will demonstrate how the recently launched Veo3.1 can help generate cinematic video at scale and even extend the lifecycle of pre-existing video assets.

WPP bets on $400 million Google AI alliance
gen ai generative google tech wpp By Robin Langford

The ad agency giant will get early access to Google’s latest video and image generation models, claiming to cut content production times by up to 70% while doubling asset utilisation rates.

WPP continues AI overhaul with $400-million Google partnership
ai partnership google wpp By David Brown

WPP’s deal with Google ramps up its AI capabilities as new CEO Cindy Rose moves to catch competitors and speed campaign production.Cindy Rose talks to Lorraine Twohill about the partnership

EU fines Google nearly $3.5 billion for abusing adtech dominance
adtech eu google By Reem Makari

Tech giant Google has been fined €2.95 billion, equivalent to US$3.5 billion, by the European Commission for allegedly abusing its dominance in the online adtech sector.

US v. Google: Experts react to the landmark antitrust showdown
adtech android antitrust ruling chrome google By Staff Reporters

"A sorely disappointing day in Google antitrust land," says Arielle Garcia, as experts debate whether behavioural remedies are enough to rein in the tech giant.

Google to face ‘modest’ EU antitrust fine over alleged anti-competitive practices: Report
adtech anticompetitive practices antitrust case google By Reem Makari

EU goes soft on big tech as it is no longer expected to hand out heavy fines, and instead favour ending anti-competitive practices, according to a report.

Google admits anti-competitive deals with Telstra and Optus in Australia
anti competitive deals google optus telstra By Staff Reporters

Tech giant faces $35.8 million penalty over Android search defaults, adds to heightened regulator scrutiny across the region.

Google’s AI Overviews is boosting revenue in ads and affiliates for some marketers: report
ai overviews google top of the charts By Staff Reporters

TOP OF THE CHARTS: AI-generated summaries are now the first thing users see on Google, and 56% of marketers say they’re seeing gains in web traffic, according to NP Digital report.

Perplexity makes bold $34.5 billion bid for Google Chrome as US judge weighs breakup
antitrust chrome google perplexity By Staff Reporters

As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 billion offer to buy the Chrome browser.

OpenX sues Google, alleging auction rigging and unfair competition in adtech
antitrust google openx By Staff Reporters

OpenX alleges that Google favoured its own services in digital ad auctions, which forced the SSP to close down its ad server business and caused damage across the entire adtech industry.