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openx

OpenX sues Google, alleging auction rigging and unfair competition in adtech
antitrust google openx By Staff Reporters

OpenX alleges that Google favoured its own services in digital ad auctions, which forced the SSP to close down its ad server business and caused damage across the entire adtech industry.

Coca-Cola and WPP renew global marketing partnership
account win cocacola openx wpp By Nikita Mishra

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.

Women to Watch 2024: Audrey Michelin, OpenX
advertising apac australia leadership marcomms media openx By Staff Reporters

Michelin's career is a powerful lift: She's not only the Australian national deadlift record holder but also a high-performing leader who shapes financial outcomes and lifts team dynamics.

Why the testing of cookieless alternatives must continue despite reprieve from Google
cookies google openx By Mitchell Greenway

While signal loss is one of the most significant changes the digital publishing industry has ever seen, it also allows publishers to realise the value of their audiences across all browsers fully, says OpenX's Mitchell Greenway.

Coca-Cola focuses on hugs in Olympics ad
advertising coca cola essencemediacom ogilvy openx vml wpp By Marianne Calnan

The global campaign was developed by WPP Open X, led by Ogilvy and supported by EssenceMediaCom, VML and Hogarth.

40 Under 40 2022: Keisuke Meguro, OpenX
40 under 40 advertising apac leadership marcomms media openx By Staff Reporters

Under Meguro's leadership and credibility in the adtech industry, OpenX Japan has become the biggest and longest-running branch in Asia.

Does this Sprite ad promote its competitors?
china ogilvy openx By Ad Nut

A curious campaign by Ogilvy leaves audiences wondering if the beverage brand is advertising for its competitors.

Behind Sprite’s first-ever global rebrand
coca cola openx rebrand wpp By Surekha Ragavan

Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.

Watch for the rise of mobile OTT, short-form videos in programmatic: OpenX’s Andrew Tu
openx

Campaign India speaks to the company’s MD at the sidelines of the ‘The State of Programmatic in JAPAC – 2021' research report launch

IDFA and cookie deprecation fuel growth in independent adtech in APAC
first party data openx programmatic

An OpenX and ExchangeWire report finds, among other trends, that APAC marketers are investing in first-party data and conducting supply-path-optimisation reviews.

OpenX opens in Australia
adtech openx

The SSP is growing its Asia-Pacific operations with the launch of an Australia office.

Google wins deal to deliver cloud-based OpenX exchange
google openx programmatic By Omar Oakes

OpenX CEO claims the old way of operating programmatic media is "no longer sustainable".

The road to trust and transparency in programmatic
japan openx transparency By Satoru Yamauchi

Technology has brought productivity to media buying. Now, it must also bring transparency, says Satoru Yamauchi of OpenX.

OpenX opens Singapore office
openx By Babar Khan Javed

After being named the largest digital advertising exchange in Japan after Google, OpenX plans to replicate the same milestone in Singapore and Australia.

The future of header bidding lies in transparency
japan openx programmatic transparency By Keisuke Meguro

How is header bidding evolving as a catalyst for programmatic growth, and what does the future hold for this beneficial technology?

Mobile advertising in Japan: cracking the format formula
japan openx By Keisuke Meguro

A concise guide to mobile marketing in a country where ad blocking is not yet a major issue, but could become one if advertisers fail to heed consumer preferences.

Marketplace quality a top concern for APAC marketers: OpenX study
digital media openx programmatic research By Gabey Goh

Latest report by ExchangeWire Research shows shift in marketer perceptions on value of programmatic advertising