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coca cola

Sprite goes hyperlocal with new 'It's That Fresh' platform
coca cola ogilvy By Staff Reporters

The regional push spans 15 markets including the Philippines, Indonesia, Malaysia, Australia and New Zealand.

Will chickens scream for Coke in Japan?
coca cola vml wpp By Ad Nut

WPP’s fun campaign sounds out the Japanese appetite for pairing soda with chicken dinners, but AdNut detects fowl play.

How Coca-Cola reimagined 'Share a Coke' to recruit 496,000 Gen Z users via hyper-localised personalisation
case study coca cola cocacola By Matthew Keegan

CASE STUDY: By trading traditional names for local Gen Z slang, Coca-Cola turned its 14-year-old 'Share a Coke' campaign into a digital success that recruited nearly half a million new users across ASEAN and the South Pacific.

Lunar New Year campaigns worth watching in 2026
chinese new year coca cola lululemon lunar new year rimowa By Staff Reporters

A round-up of work that avoided tired tropes and opted for thoughtful storytelling.

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd
anytime is pepsi time coca cola consumer engagement cricket cultural relevance digital marketing pepsi performance marketing rebranding sporting events

With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.

Brand banter or brand blunder? The fine line in cola wars
ambush marketing brand chatter chord coca cola gautam reghunath navonil chatterjee pepsi shivangi shekhar talented thought blurb communications titus upputuru vinod kunj

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.

Coca-Cola faces backlash for ‘ugly’ AI-generated Christmas spot
ai christmas advertising coca cola festive advertising By Staff Reporters

Has the magic been lost? Netizens call it "deeply uncanny," "soulless," and even "garbage," questioning whether technology can truly capture the spirit of the holidays.

Coca-Cola focuses on hugs in Olympics ad
advertising coca cola essencemediacom ogilvy openx vml wpp By Marianne Calnan

The global campaign was developed by WPP Open X, led by Ogilvy and supported by EssenceMediaCom, VML and Hogarth.

Coca-Cola Spiced: How Coke rolled out its first new flavour in three years
branding coca cola creativity essencemediacom ogilvy tiktok wpp By Eric Berger

Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.

Why marketers should care about anime
coca cola Dentsu japan By Nikita Mishra

The soaring popularity of the multi-billion-dollar Japanese anime industry has not gone unnoticed by Netflix, Prime, Disney, or Sony Pictures—and it's about time that brands take similar notice.

Coca-Cola innovates with Bluetooth-enabled Diwali invitations
coca cola deepavali diwali india By Campaign India Team

The brand rolls out ‘locked Coke’, a limited-edition bottle for this year's festive season.

Coca-Cola sponsors COP27: Buying its way into ESG or a chance for real change?
climate change coca cola sounding board sustainability By Nikita Mishra

SOUNDING BOARD: By cashing in on Coca-Cola's cheque, is COP27 inviting conversation and giving an opportunity for reflection or is the climate change summit becoming a part of the greenwashing problem?

Coca-Cola defends COP27 sponsorship despite 'greenwashing' criticism
coca cola greenwashing sustainability By Imogen Watson

Climate activists have questioned the legitimacy of the climate conference after Coca-Cola, one of the world's worst plastic polluters, became a sponsor.

Guillermo Vega joins Ogilvy to lead Coca-Cola
coca cola ogilvy By Gurjit Degun

He has relocated from London to New York.

Asia-Pacific Power List 2022: Manuel Arroyo, Coca-Cola
cmo coca cola power list By Staff Reporters

Following a US$4 billion partnership with WPP, The Coca-Cola Company is streamlining and simplifying its marketing capabilities under the leadership of global CMO Arroyo.

Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform
coca cola music By Fayola Douglas

The platform connects emerging musical talent including British singer-songwriter Griff.

Behind Sprite’s first-ever global rebrand
coca cola openx rebrand wpp By Surekha Ragavan

Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.

Evian capitalises on Cristiano Ronaldo's Coca-Cola snub
coca cola By Diana Bradley

The football star made it clear he is not a fan of the soft drink at a Monday press conference.

Appreciation for CNY renewed in Coca-Cola campaign

cny coca cola mccann By Ad Nut

It used to be fashionable for young people to complain about many obligatory and annoying aspects of CNY. But after a year without the holiday, they're ready to confess they love it, according to a new campaign from McCann.

Coca-Cola kicks off $4 billion global creative and media review
carat coca cola starcom UM By Alison Weissbrot

The food and drinks giant is reviewing its agency roster as it looks to cut marketing costs and consolidate its portfolio.