From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.
True
cricket
Bats, reels, and buys: The new IPL media mix
creators
cricket
indian premier league
influencers
ipl
sports marketing
Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd
anytime is pepsi time
coca cola
consumer engagement
cricket
cultural relevance
digital marketing
pepsi
performance marketing
rebranding
sporting events
With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.
Kohli, Dhoni and Ronaldo among India's favourite sportsmen: Ormax report
cricket
sport
sports marketing
The report also found that nearly 48% of the population—678 million people—are sports enthusiasts in India.
Adidas kickstarts World Cup campaign
cricket
Watch the film conceptualised by Creativeland Asia here.
Mastercard's Raja Rajamannar on making the right cricket partnership
cricket
mastercard
The chief marketing and communications officer shares insights into Mastercard's decision to tie up with the ICC, and on choosing not to renew the BCCI partnership
Star Sports shows how fans back team India irrespective of victory or defeat for Asia Cup promo
cricket
Conceptualised in-house, the campaign puts the hearts of 1.6 billion fans at the core.
Mastercard sounds a clarion call for women's cricket
cricket
mastercard
women
Watch the film for the lead BCCI sponsor.
Will brands follow the BCCI and close the endorsement-fee gap between genders?
cricket
With the Indian women's cricket team and the men's cricket team members getting the same match fees, we ask experts if this will help the endorsement fee for the former
New spot celebrates what makes cricket, cricket!
cricket
Cricket Australia's new campaign celebrates crickets’ unique contribution to culture, samosas, snags and sweet memories.
In reverse decision, Vivo set to leave as IPL lead sponsor
cricket
ipl
sponsorship
vivo
Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.
Spreads get mite-y fighty over the Ashes
cricket
Australia's Vegemite catches wind of Marmite handing out free jars at the cricket; responds with full page ad in Britain's The Mirror newspaper.
#MeToo: COA's statement on Rahul Johri
cricket
Allegations were made against Johri while he was at Discovery
Vena to sell 24 million video ads in Indian Premier League coverage
advertising
cricket
ipl
video
ASIA-PACIFIC - Video network operator Vena has signed an agreement with the India Times to sell ad inventory across the region for the Times' coverage of the India Premier League (IPL).
Pakistan cricket sponsor Pepsi stays put in troubled times
brand health check
cricket
pakistan
pepsi
Spot-fixing allegations threaten to damage the national team's major sponsorship deals.
IPL on a sticky wicket over strict limits on match coverage
broadcasting
cricket
india
indian premier league
ipl
television
MUMBAI - When Lalit Modi announced plans for the first season of the Indian Premier League (IPL), critics said it just wasn't cricket. And they were right - it wasn't cricket. It was a spectacularly packaged entertainment option the likes of which Indian audiences had never seen before - and they lapped it up.
IPL hits a marketing six but still risks being caught out
cricket
indian premier league
ipl
marketing
opinion
Last month, the Indian Premier League (IPL), India's cricketing answer to the EPL, was in the news again. This time, for seeming to tacitly instruct all its franchises not to include Pakistani players in public auctions.