From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.
True
indian premier league
Bats, reels, and buys: The new IPL media mix
creators
cricket
indian premier league
influencers
ipl
sports marketing
Hotstar to launch in Singapore on 1 November
hotstar
indian premier league
Enters deal with StarHub
Vivo to continue as lead sponsor for the Indian Premier League
indian premier league
ipl
vivo
The IPL Governing Council was reviewing sponsorship deals from Chinese companies following the border skirmish between India and China
IPL to review Vivo, other sponsorship deals after Indo-China border tension
chinese brands
indian premier league
Vivo had taken over sponsorship rights from Pepsi 2016.
Twenty3 selected to handle PR, media duties for Melbourne Stars
indian premier league
media
pr
MELBOURNE - Sport and entertainment marketing consultancy Twenty3 Group has been appointed as the PR and media agency for cricket team the Melbourne Stars.
Increasing the scope of competitors can increase profits
india
indian premier league
ipl
india
indian premier league
ipl
More than two decades ago, I first heard the phrase ‘share of throat' in the context of Coca-Cola India's plans to introduce drinks other than carbonated beverages, thereby including all non-alcoholic drinks as competition.
Increasing the scope of competitors can increase profits
india
indian premier league
ipl
india
indian premier league
ipl
More than two decades ago, I first heard the phrase ‘share of throat' in the context of Coca-Cola India's plans to introduce drinks other than carbonated beverages, thereby including all non-alcoholic drinks as competition.
IPL: A league of vice at the heart of Indian cricket?
brand health check
india
indian premier league
ipl
piyush pandey
The Indian Premier League (IPL) seemed to embody all that was good about 'new India', with its ingredients of Bollywood glitz, big business and high-octane cricket. But the most recent corruption scandal surrounding the tournament could jeopardise the brand's once bright future.
IPL on a sticky wicket over strict limits on match coverage
broadcasting
cricket
india
indian premier league
ipl
television
MUMBAI - When Lalit Modi announced plans for the first season of the Indian Premier League (IPL), critics said it just wasn't cricket. And they were right - it wasn't cricket. It was a spectacularly packaged entertainment option the likes of which Indian audiences had never seen before - and they lapped it up.
IPL hits a marketing six but still risks being caught out
cricket
indian premier league
ipl
marketing
opinion
Last month, the Indian Premier League (IPL), India's cricketing answer to the EPL, was in the news again. This time, for seeming to tacitly instruct all its franchises not to include Pakistani players in public auctions.
Live coverage deal between IPL & YouTube gives TV sport a wake-up call
google
indian premier league
ipl
sport
television
youtube
As cricket's Indian Premier League (IPL) strikes a global deal with online video kings YouTube, traditional broadcasters of sport, their advertisers and sponsors are left to consider the future implications of the groundbreaking deal.