Initially buoyed by attractive price points, white label brands in China are carving a niche for themselves even as they grapple with the challenges of a more short-term approach to brand-building.
True
chinese brands
How Chinese white label beauty brands are rising the ranks
beauty
chinese brands
white label
Why Chinese brands are aggressively expanding in Indonesia
chinese brands
indonesia
miniso
retail
With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such success story.
IPL to review Vivo, other sponsorship deals after Indo-China border tension
chinese brands
indian premier league
Vivo had taken over sponsorship rights from Pepsi 2016.
Luckin Coffee fraud has big implications for Chinese US-listed brands
chinese brands
luckin coffee
Publicly-traded Chinese brands in the US are now are facing a stricter review process and waning investor interest after a short seller helped uncover fraudulent sales at rapidly-expanding Luckin Coffee.
Public squabble erupts between Yili and Mengniu over Olympic sponsorships
chinese brands
Yili said it may have to withdraw as the 2022 Beijing Winter Olympics official dairy partner, calling dealings between rival Mengniu Dairy, Coca-Cola and Olympic organisers a "scandal".
From Shanghai to Urumqi: Impressions of Chinese brands
byd
chinese brands
Traveling from China to Holland using only Chinese products, Rogier Bikker checks in from near the Kazakhstan border with insights into the mixed feelings Chinese have about homegrown brands.
China’s largest television brand Hisense appoints TBWA Shanghai
chinese brands
tbwa
television
SHANGHAI - TBWA Shanghai has been appointed by Hisense, China’s leading home electronics group, to develop the strategic communications and creative for its television brand.
Global Chinese brands offer business opportunities in Hong Kong : TNS
brands
chinese brands
HONG KONG - A TNS survey, in partnership with HK4As, indicates that Hong Kong’s testing and certification, public relations, marketing and advertising industries could benefit from Chinese brands going global.
Li-Ning inks industry-defining partnership with NBA's Evan Turner
apparel
chinese brands
nba
sponsorship
sports
GLOBAL - In what many call its biggest step into the US market, Chinese sportswear maker Li-Ning has officially entered into a long term endorsement agreement with Evan Turner, the 2010 number two overall draft pick of the NBA’s Philadelphia 76ers.
HK4As to present global study on Chinese brands during Expo
brands
chinese brands
research
HONG KONG – With the help of its members, the Association of Accredited Advertising Agencies of Hong Kong (HK4As) has conducted a survey of brand experts to provide insights for Chinese companies looking to compete overseas.