The VP of marketing for Danone opens up about her conflict of priorities as a single mom with career goals and aspirations as part of our International Women’s Day 2024 coverage.
EXCLUSIVE: The digital marketing veteran, an alum of Tokopedia, Meta and Unilever, joins Godrej Indonesia as chief marketing officer effective May 1.
With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such success story.
The 'State of the Creator Economy’ report was released during GroupM's content day in Jakarta, led by GOAT, its data-driven influencer marketing agency.
After nearly 12 years at Mondelez, Indonesia-based Vikram Chandratrey moves to Tata Consumer Products in India. Mondelez hires ex-Unilever marketing head to lead regional efforts in Southeast Asia.
The agency will handle all media buying and planning duties, including digital.
The first-ever retail feature in Southeast Asia will pilot in Indonesia and eventually be rolled out to Thailand and Vietnam.
An Ogilvy veteran, Gupte succeeds Vaishali Sarkar as chief executive for Indonesia.
The legendary ad veteran passed away over the weekend, leaving behind a legacy greater than any words, campaigns or brand ideas could surmise.
EXCLUSIVE: In a strategic move, Reckitt has reorganised its Indonesia business to drive targeted growth and operational efficiency.
Reckitt Indonesia cleverly breaks down traditional barriers, without foregoing local culture in key campaigns with Durex, Dettol and Harpic.
CANNES LIONS JURY PRESIDENT Q&A: Dentsu Japan's Yoshihiro Yagi breaks down his process, insights and sensibilities on selecting the best work.
In a football-mad region, the American basketball league is playing a long game to woo young people with mobile games, accessible and affordable content and on-the-ground participation.
While marketing and ad spend is the first to be slashed in the wake of economic uncertainty, experts are optimistic about a milder brunt for Asia, however, firms need to future-proof themselves to withstand the downturn.
Brands need to ‘walk the talk’ or risk alienating the largest target group.
Agency snags five 'best of category' awards and 21 golds to win top prize at Citra Pariwara 2016
The OMG media agency unseated the local incumbent and three other challengers to win the pitch.
INDONESIA - Seeking connection with a younger demographic in Indonesia, Guinness worked with BBDO on a campaign centred on the traditional symbolic fabric art form.
Sale Stock, via MullenLowe Indonesia, launches a campaign to promote easy access to fashion.
CANNES LIONS JURY PRESIDENT Q&A: Campaign speaks with Publicis Groupe's SEA CEO Amrita Randhawa to understand what brands and agencies should be aware of in their entries.
Sports-fandom used to be predicated by locality. Today, the world’s biggest sports brands are in an arms race to build culture for the game on foreign soil, from the ground up.
The giant could face hundreds of millions in fines and back taxes.
CANNES LIONS JURY PRESIDENT Q&A: Campaign speaks with Justin Peyton about how lasting impact and creativity will be key for work that changes how business is done.
INDONESIA - After a decade of high-flying economic conditions, household spending is down and FMCG advertisers are curtailing their spending, sending some media owners into panic mode.
ON THE GROUND - INDONESIA: Indonesians love to let their fingers do the talking. So arguably, perhaps more words are exchanged on social media than spoken in Indonesia every day.
INDONESIA - With a claimed 20,000 readers, Forbes Indonesia is the country's leading English-language business title. Campaign Asia-Pacific spoke with the publication's editorial and management leader, Justin Doebele, about its achievements so far and what he's doing to ensure its success continues as adspend moves away from print.
Go-Jek CMO and Indonesia native Piotr Jakubowski talks about the most gratifying part of his job and why even a sensationally successful startup needs smart marketing.
JAKARTA - Indonesia has been on an Hindu epic TV binge. Here's how a lagging free-to-air channel started and rode the craze right to the top of the nation's ratings.
Unilever's Indonesia media director, Adeline-Ausy Setiawan, talks to Campaign about the country's unique media and social habits, the brand's current media review, how much freedom the company allows for localisation of global brand platforms and more.
Telcos fueled the rapid adoption of social media in Southeast Asia, but took a bit longer to come around to using the medium to market themselves. Now that is changing, and the tactics these firms are employing on Facebook and Twitter hold lessons for companies of all kinds.
INDONESIA - One of the top items on Matt Wiggers' to-do list is looking for a larger office space—not something he expected to be doing when he took over the reins of Havas Creative Indonesia, as its CEO, in March this year.
Cultural reticence to standing out has traditionally kept Indonesia agencies from excelling in awards shows. Will this year's Cannes be a turning point?
INDONESIA - Starcom MediaVest Group (SMG) Indonesia has scooped the media planning business for PT Tempo Scan Pacific.
INDONESIA - Breweries expect to lose 50 per cent of their retail outlets in Indonesia as a result of changing regulations, with inevitable impact on advertising budgets and marketing tactics.
JAKARTA - Philip Morris has launched a television-led push for its premium hand rolled clove cigarette brand, Dji Sam Soe (DSS), in an attempt to reposition it as the ‘true Indonesian masterpiece’ and thus reinforce its image as the “King of Kretek (clove cigarettes).”
INDONESIA - Mindshare Indonesia has scooped the media duties of PT XL Axiata Tbk (XL), the third largest mobile operator in the country, with a subscriber base of about 55 million users.
JAKARTA - With many clients boosting digital spending by a factor of four or five, IPG Mediabrands has appointed Rachna Sharma to take charge of its full-service digital arm, Ignite, in Indonesia.
JAKARTA – In this second part of our spotlight on the advertising and marketing industry in Jakarta, we explore some of the big opportunities and challenges in Indonesia’s capital.
JAKARTA - Happiness, celebrity endorsements and the rise of boutique shops are just some of the traits that define Jakarta's advertising and marketing landscape.
Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?
Because of belief in collective well-being, brands that are perceived to make people’s lives better rank higher than goods that are merely functional.
With a local-language catchphrase evoking mutual cooperation and common cause, the recently appointed Indonesia CEO is bringing local sensibility to bear as she takes over following a challenging year.
Q&A: Himanshu Shekhar, newly appointed CEO of GroupM Indonesia.
The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.
Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.
Five key takeaways from the recent conference.
Roy Simangunsong has also held roles at PT Linktone and Yahoo Indonesia.
We asked in-market experts for their insights into Indonesian consumers.
Local brands take on their global rivals in this year's ranking of Indonesia's top 100 brands, evidence of a rapidly developing market.
We asked in-market experts for their take on the prospects for local versus global brands in Indonesia.
Big shifts in Myanmar, Cambodia, Vietnam and Laos discussed at Campaign's first Media360 Emerging Asia conference.
Anne Ridwan discusses her move to Ogilvy & Mather CEO for Indonesia, and how she plans to give local talent the skills to ascend to top leadership positions.
Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.
Shubhabrata Sarkar (Shubho), recently appointed as CEO of Dentsu Indonesia, discusses the collaborative, idea-oriented culture required to serve clients in a market undergoing massive social change.
A mix of cricket, celebrity and cash has created a formidable media property.
GOA - Ogilvy & Mather Mumbai was judged the top performer at Goafest 2010 Creative Abbys, with the agency ending the day with an impressive haul of 43 metals comprising one Grand Prix, three Golds, nine Silvers and 30 Bronzes.
NEW DELHI - Wieden & Kennedy India is believed to have bagged the creative duties for Chevrolet Cruise, a luxury sedan expected to hit the Indian market soon.
Being a celebrity can be a lucrative business in India.
MUMBAI - Starcom IP has announced the appointment of Yuzdi Badhniwalla (pictured) in the newly created position of general manager for India.
NEW DELHI - After handing over its creative duties to BBH recently, Rediff.com has brought Maxus on board as its media agency without a pitch.
MUMBAI - JWT's star chief creative officer, Agnello Dias (pictured), has resigned his position with the agency.
NEW DELHI - India Today Group is targeting the booming Indian auto market with the launch of the Indian edition of world's largest-selling auto magazine, Autobild, as a joint venture with German publisher Axel Springer.
NEW DELHI - Cheil Worlwide has filled its long vacant India COO spot by snaring Bates executive VP Alok Agrawal (pictured).
NEW DELHI - Sachin Tendulkar (pictured) has been named as the brand ambassador for The Royal Bank of Scotland Group (RBS) and will represent the bank in its key Asia Pacific markets such as India and the Middle East.
MUMBAI - Aegis Media's out-of-home arm, Posterscope, is all set to start operations in India.
NEW DELHI - Grey India has brought in the agency's Malaysia ECD Shalini Dam (pictured), to fill the role of national CD.