Autobild will be the first fortnightly in the current automobile magazine space in India and may soon even become a weekly, revealed Ashish Bagga, Group CEO, India Today Group.
The automobile sector in India today is growing at an exponential rate. With so much happening in the space, there is a clear need for a compact, full-of-news fortnightly that can sustain reader’s interest and give relevant information about buying and maintaining a car.
Autobild India is designed to appeal to readers of all age groups, especially modern car owners as well as future car owners. Though Indian in its treatment, the magazine will follow Autobild’s stringent 600-point testing system for every car that will be featured in it.
The content will be primarily designed around news and scoops, car previews, road tests, buying advice and motorsports and motor shows. Autobild India comes with an ad rate that is almost 25-30% higher than the current industry standards, owing to its superior quality and lineage, said Bagga. The 100-page inaugural issue has some deep-pocketed advertisers such as Audi, General Motors and Hyundai.
The magazine, with an initial print run of 50,000 copies, will kick off an aggressive direct marketing campaign to tap potential subscribers, piggybacking on an extensive database of the mother brand, India Today.
Autobild rolls out India edition
NEW DELHI - India Today Group is targeting the booming Indian auto market with the launch of the Indian edition of world's largest-selling auto magazine, Autobild, as a joint venture with German publisher Axel Springer.
