Influencers are eating China's agency lunch
Even as ad budgets rise in China, agencies are missing out as brands go directly to influencers and platforms. Humphrey Ho breaks down the implications for traditional shops.
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Why Dentsu’s next buyer can’t look like Havas or the industry it’s leaving behind
Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, because that model is exactly what Dentsu is trying to leave behind.
Why Dentsu’s next buyer can’t look like Havas or the industry it’s leaving behind
Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, because that model is exactly what Dentsu is trying to leave behind.
AI, Asia, and the new CMO
Five takeaways from Cannes Lions 2025.
Pitch. Win. Exit? How private equity is reshaping the agency model
Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & Partners CEO Humphrey Ho unpacks the high-stakes tension between creative independence and financial control.
Why Twitter wants to become WeChat explained
Twitter today isn't much different from WeChat's origins, but needs to make payment functions a reality through tech, regulatory and banking agreements, says Hylink USA's MD.
How B2B marketers can be more proactive in 2023
The managing director at Hylink has four tips for B2B marketers who will undoubtedly face tough challenges next year.
How brands can combat a recession through Singles Day
The managing director of Hylink on three takeaways for brands this 11/11 season.
Metaverse insurance: Ushering in a new class of assets
In an environment where significant investment is taking place with virtually no consumer protection initiatives, the next volume of the metaverse saga will be insurance, says Hylink's US managing director.
Deconstructing the virtual influencer
Contrary to what you may think, virtual influencers are maintained and operated the same way traditional influencers are. But there are a few additional benefits, argues Hylink’s Humphrey Ho.
China unblocks internet links: A big change for marketers
China is putting an end to internet giants blocking links to and from competing platforms. The move, according to a Hylink managing partner, simplifies matters for advertisers and agencies, but also requires a new focus on objectives and strategy.
Can Apple and Meta play nice in the metaverse?
As AR kits become ubiquitous, the battle to sell metaverse hardware will be of secondary importance to the battle for ownership of what the hardware produces, says Hylink's US general manager
Why streaming services should consider product placement
The managing director at Hylink makes a case for a more traditional tactic of product placement over ad-based marketing.
What does the metaverse have in store for the healthcare industry?
How the metaverse can make telehealth more dynamic and ultimately improve post-treatment ‘engagement’.
What does data privacy and consumer protection look like in the metaverse?
The MD of Hylink USA offers his view on the best and worst solutions to tame the "decentralised beast" that will be the metaverse.
SMS marketing: Using an old-school channel for new-school engagement
SMS marketing can still be a valuable tool for brands to engage and help consumers if mass push campaigns are limited, says this MD of Hylink.
Mini Programs is Western brands' solution to China's lockdown
In China, this WeChat feature accounts for 25-40% of ecommerce brands’ transactions.