Campaign Asia

Indonesian creators produce the most content in Southeast Asia: GroupM study

The 'State of the Creator Economy’ report was released during GroupM's content day in Jakarta, led by GOAT, its data-driven influencer marketing agency.

GroupM lands Reckitt’s media account in Indonesia

The agency will handle all media buying and planning duties, including digital.

Why Chinese brands are aggressively expanding in Indonesia

With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such success story.

YouTube partners with Shopee to launch shopping feature

The first-ever retail feature in Southeast Asia will pilot in Indonesia and eventually be rolled out to Thailand and Vietnam.

Mondelez’s senior SEA marketer joins Tata Consumer Products to lead ready-to-drink growth

After nearly 12 years at Mondelez, Indonesia-based Vikram Chandratrey moves to Tata Consumer Products in India. Mondelez hires ex-Unilever marketing head to lead regional efforts in Southeast Asia.

Godrej Indonesia appoints Hilda Kitti as CMO

EXCLUSIVE: The digital marketing veteran, an alum of Tokopedia, Meta and Unilever, joins Godrej Indonesia as chief marketing officer effective May 1.

A tribute to Fali Vakeel: Indian advertising's 'last Mad Man'

The legendary ad veteran passed away over the weekend, leaving behind a legacy greater than any words, campaigns or brand ideas could surmise.

Danone's Sri Widowati on work-life challenges, the glass cliff, and women's advancement in corporate Indonesia

The VP of marketing for Danone opens up about her conflict of priorities as a single mom with career goals and aspirations as part of our International Women’s Day 2024 coverage.

Reckitt Indonesia restructures business; splits Health & Hygiene and Nutrition entities

EXCLUSIVE: In a strategic move, Reckitt has reorganised its Indonesia business to drive targeted growth and operational efficiency.

Wunderman Thompson hires Ogilvy's Samir Gupte as Indonesia CEO

An Ogilvy veteran, Gupte succeeds Vaishali Sarkar as chief executive for Indonesia.

Reckitt mixes culture and customs to take on Indonesian consumers

Reckitt Indonesia cleverly breaks down traditional barriers, without foregoing local culture in key campaigns with Durex, Dettol and Harpic.

Industry Craft Lions jury president values 'emotion over function, dreams over efficiency' in judging best work

CANNES LIONS JURY PRESIDENT Q&A: Dentsu Japan's Yoshihiro Yagi breaks down his process, insights and sensibilities on selecting the best work.

Hoop dreams: How the NBA inspires young Asians

In a football-mad region, the American basketball league is playing a long game to woo young people with mobile games, accessible and affordable content and on-the-ground participation.

Big tech bleeds, Southeast Asia ad tech hit, but not as hard

While marketing and ad spend is the first to be slashed in the wake of economic uncertainty, experts are optimistic about a milder brunt for Asia, however, firms need to future-proof themselves to withstand the downturn.

Foreign sports eye fertile Asian grounds

Sports-fandom used to be predicated by locality. Today, the world’s biggest sports brands are in an arms race to build culture for the game on foreign soil, from the ground up.

Google Indonesia faces tax evasion charges

The giant could face hundreds of millions in fines and back taxes.

Cannes Lions Creative Strategy jury president eyes growth objectives in the work

CANNES LIONS JURY PRESIDENT Q&A: Campaign speaks with Publicis Groupe's SEA CEO Amrita Randhawa to understand what brands and agencies should be aware of in their entries.

Indonesian Gen Z seeks ‘me in we’

Brands need to ‘walk the talk’ or risk alienating the largest target group.

Cannes Lions jury president seeks lasting change in Creative Business Transformation category

CANNES LIONS JURY PRESIDENT Q&A: Campaign speaks with Justin Peyton about how lasting impact and creativity will be key for work that changes how business is done.

Hakuhodo wins big at Indonesian ad awards

Agency snags five 'best of category' awards and 21 golds to win top prize at Citra Pariwara 2016

PHD Indonesia wins Vivo’s media duties

The OMG media agency unseated the local incumbent and three other challengers to win the pitch.

Guinness Indonesia wraps itself in Batik Day colours

INDONESIA - Seeking connection with a younger demographic in Indonesia, Guinness worked with BBDO on a campaign centred on the traditional symbolic fabric art form.

Online retailer brings catwalk to Indonesia's streets

Sale Stock, via MullenLowe Indonesia, launches a campaign to promote easy access to fashion.

Inside Forbes Indonesia's 'old-fashioned' stance and success

INDONESIA - With a claimed 20,000 readers, Forbes Indonesia is the country's leading English-language business title. Campaign Asia-Pacific spoke with the publication's editorial and management leader, Justin Doebele, about its achievements so far and what he's doing to ensure its success continues as adspend moves away from print.

Go-Jek: Social impact, delivered on two wheels

Go-Jek CMO and Indonesia native Piotr Jakubowski talks about the most gratifying part of his job and why even a sensationally successful startup needs smart marketing.

Indonesia struggles with ad-spending nosedive

INDONESIA - After a decade of high-flying economic conditions, household spending is down and FMCG advertisers are curtailing their spending, sending some media owners into panic mode.

Indonesia 'pushing at the seams to express itself'

ON THE GROUND - INDONESIA: Indonesians love to let their fingers do the talking. So arguably, perhaps more words are exchanged on social media than spoken in Indonesia every day.

The increasing Islamisation of Indonesia

Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?

Indonesia's top 100 brands for 2018

Because of belief in collective well-being, brands that are perceived to make people’s lives better rank higher than goods that are merely functional.

Gotong royong: Maya Watono's clarion call for DAN Indonesia

With a local-language catchphrase evoking mutual cooperation and common cause, the recently appointed Indonesia CEO is bringing local sensibility to bear as she takes over following a challenging year.

Southeast Asian telcos get Facebook-savvy

Telcos fueled the rapid adoption of social media in Southeast Asia, but took a bit longer to come around to using the medium to market themselves. Now that is changing, and the tactics these firms are employing on Facebook and Twitter hold lessons for companies of all kinds.

SMG Indonesia lands Tempo Scan media account

INDONESIA - Starcom MediaVest Group (SMG) Indonesia has scooped the media planning business for PT Tempo Scan Pacific.

Jakarta City Spotlight: Experimentation and entrepreneurship (Part 2)

JAKARTA – In this second part of our spotlight on the advertising and marketing industry in Jakarta, we explore some of the big opportunities and challenges in Indonesia’s capital.

City Spotlight: Jakarta's advertising industry is coming of age (Part 1)

JAKARTA - Happiness, celebrity endorsements and the rise of boutique shops are just some of the traits that define Jakarta's advertising and marketing landscape.

Indonesia's beer-sales regulations: How marketers will react

INDONESIA - Breweries expect to lose 50 per cent of their retail outlets in Indonesia as a result of changing regulations, with inevitable impact on advertising budgets and marketing tactics.

Sea change: What FMCG brands are doing about plastic pollution

The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.

'I want to make Indonesian media work shine on a global platform'

Q&A: Himanshu Shekhar, newly appointed CEO of GroupM Indonesia.

IPG Mediabrands appoints Rachna Sharma to head Ignite Indonesia

JAKARTA - With many clients boosting digital spending by a factor of four or five, IPG Mediabrands has appointed Rachna Sharma to take charge of its full-service digital arm, Ignite, in Indonesia.

How Unilever works in Indonesia, the region's most social market

Unilever's Indonesia media director, Adeline-Ausy Setiawan, talks to Campaign about the country's unique media and social habits, the brand's current media review, how much freedom the company allows for localisation of global brand platforms and more.

Indonesia ready for Cannes challenge

Cultural reticence to standing out has traditionally kept Indonesia agencies from excelling in awards shows. Will this year's Cannes be a turning point?

Clove-cigarette brand forges link with 'Indonesian soul'

JAKARTA - Philip Morris has launched a television-led push for its premium hand rolled clove cigarette brand, Dji Sam Soe (DSS), in an attempt to reposition it as the ‘true Indonesian masterpiece’ and thus reinforce its image as the “King of Kretek (clove cigarettes).”

Indonesia’s telecom major shifts media duties to Mindshare

Gunjan Prasad