Chinese celebrity agency gets tepid Wall Street reception
Ruhnn suffered a near 40% drop in its share price on the first day trading in New York. Campaign sister publication Finance Asia highlights some of the risks in its business model.
Choose Campaign site
Luckin Coffee fraud has big implications for Chinese US-listed brands
Publicly-traded Chinese brands in the US are now are facing a stricter review process and waning investor interest after a short seller helped uncover fraudulent sales at rapidly-expanding Luckin Coffee.
Google takes down short video app Zynn amid plagiarism accusation
It has been a dramatic month for Kuaishou's international version, Zynn, which enjoyed launch buzz and gained not only users but also brand attention, only to get taken down by Google.
Hong Kong local agency creates cryptic campaign addressing political dispute
Secret Tour Hong Kong hopes its outdoor and Instagram campaign will give Hong Kongers pause and spotlight what unifies the city in times of unrest.
BBH to be integrated into Publicis Groupe in China, India
New leadership team has been appointed to oversee the integrated creative business in China.
Adidas Neo invites China to a Gudetama-inspired Douyin dance challenge
TBWA Shanghai orchestrates a campaign to promote the brand's line of clothing inspired by Sanrio's lazy egg-yolk character.
China ad spend will drop 2.8% in 2020: GroupM
Online advertising will contribute 80% of total ad spending in China this year, according to a new forecast from the WPP organisation.
How Huawei is using local projects to try to restore its battered image overseas
Localisation is Huawei's branding strategy for the year. Its 'Connect the North' project in Canada is one example of this.
New powers rise in China, while some earlier standouts stumble
ASIA's TOP 1000 BRANDS: Growing diversity among the China-based brands on the list speaks to greater marketing power emanating from the mainland.
Chinese e-commerce giants battle for offline advertising market
As online e-commerce growth slows, JD.com is following in the footsteps of Alibaba and Baidu to target the offline advertising market.
GroupM announces CEO change in Hong Kong
Caroline Chan will take over the role in January as Melanie Lo departs.
China's Gen-Z affects brands in every aspect
ASIA's TOP 1000 BRANDS: People under 30 are bringing upstart brands to the fore, rejuvenating old brands, taking increasing pride in buying domestic—and keeping marketers on their toes.
Tesla placement in Tencent game boosts real-life test drives
Getting Tesla's Model 3 and Model X into Tencent's popular mobile game, Game for Peace, resulted in a boost for test drives and orders.
Smart mirrors to multiply in China; Tencent and C Ventures among investors
Smart mirrors are set to spread as a vehicle for brands to reach consumers in malls and hotels, thanks to a deal involving Fiture, Tencent and C Ventures.
Taiwan rule change cuts off 2 million iQiyi users
A regulatory change prohibits local agents from reselling the streaming service in the market.
Direct-to-consumer products raise their awareness in Taiwan
ASIA's TOP 1000 BRANDS: Online emporium HKTVmall jumps into the top echelon of Hong Kongers' favourite locally based brands.
Brands in Taiwan focus on diversifying services
ASIA's TOP 1000 BRANDS: Brands that expanded their service offering during the global pandemic have prospered in Taiwan.
Maybelline to pull out of department stores in China
The brand will continue to rely more on online sales while opening more flagship and experience stores.
Taiwan's top 100 brands: Line, Taiwan Mobile, Rakuten among biggest gainers
Luxury brands also performed well in the market, according to the just-revealed ranking from our Asia's Top 1000 Brands research.
Porsche and Coke let fans hear the roar of engines despite race postponement
The postponement of the Porsche Carrera Cup Asia hasn't stopped Porsche and Coca-Cola from releasing co-branded cans and a cross-promotional campaign by Saatchi & Saatchi Shanghai.
China campaign positions adult diapers as a caring purchase
A China campaign from BBDO Shanghai for Swedish brand Tena speaks to the adult children of elders who suffer from incontinence.
Douyin to disallow links to external e-commerce sites from livestreams
ByteDance's video-sharing service is taking a step to favour its own e-commerce site rather than those of rivals.
Milk tea: a new marketing strategy for Chinese brands
The popularity of the beverage has caught the attention of brands looking to connect with younger Chinese consumers.
China's top 100 brands: National pride affects rankings
ASIA's TOP 1000 BRANDS: With some world markets souring on particular Chinese brands, people in China rally round homegrown heroes.
China's strongest local brands: Consumer products replace internet brands
ASIA's TOP 1000 BRANDS: Haier (appliances), Li Ning (casual wear) and Maotai (baijiu) are among the companies more consumers see as strong domestic brands, as Alipay, Taobao and Tmall all slide.
Driven to death? China food-delivery services criticised for pressuring drivers
China food-delivery services Meituan and Ele.me are dealing with a public outcry over the 'bloody truth' that their 'unsympathetic' algorithms push drivers too hard, leading to safety risks.
Tighter control of livestreaming coming soon in China
Chinese regulators are preparing to impose new regulations on the booming use of livestreaming. Although the changes represent potential risk for brands, representatives from e-commerce platforms and influencer agencies welcome the moves.
Trump's potential ban on Alipay, WeChat would impact luxury and financial brands
The Trump administration is reportedly considering a ban on Chinese payment systems Alipay and WeChat Pay, which would impact not only those companies but many other brands and retailers as well.
'Code brew': A cup of coffee concocted using data
Hong Kong shop sells coffee according to a real-time recipe determined by an 'AI' based on cues from the weather and the day's headlines.
Grab makes an impact with ‘contactless’ campaign during Ramadan
The company enlisted its workers in Indonesia to shoot a local campaign video that has attracted 9.4 million views on YouTube and 3.3 million on Instagram.
JD.com partners with short-video site ahead of annual promotion
E-commerce platforms gear up for the June promotion period in hopes of rebooting the economy.
TikTok faces criticism in India over content moderation
A debate arises over whether the short video site is doing enough to moderate content, with some calling for a ban.
Hong Kong 'virtual' insurance company launches campaign amid pandemic
A new digital-only insurer is using a heavy proportion of traditional media as it begins reaching out to local consumers.
Chinese mobile gaming is more distribution than content
With more players staying home and social distancing, Chinese mobile game developers are hoping to establish sticky customers attached to franchised story lines – but bargaining power is incrementally moving towards distributors.
Lego and Lamborghini collaborate on new-car launch in China
An elaborate car-show-style launch event for the Lamborghini Sián FKP 37 isn't exactly what it appears to be.
Volvo appoints Spark Foundry China for traditional media business
The Publicis agency takes over the account from Mindshare.
Takeaways from this year's 6.18 shopping festival in China
Online streaming, aiming for long-term interaction and better application of big data have been areas of focus for brands during the first major post-COVID shopping festival.
Luckin Coffee finally confirms $300 million revenue exaggeration
Formal admission came in a filing with the US Securities and Exchange Commission.
TikTok defends its user privacy and security measures after India ban
TikTok India head said app would never share information with the Chinese government and will meet with concerned Indian government stakeholders.
Longtime CMO Steven Li departs Yum China
KFC China's marketing innovation knew no boundaries during his tenure as chief marketer.
Luckin Coffee’s stumble may pave way for other coffee hopefuls
While Luckin parts ways with its top executives, Tim Hortons receives an investment from Tencent to help increase its bricks-and-mortar presence in China.
VMLY&R China wins pitches for Adidas and Calvin Klein
The remit for Adidas includes its Sport Performance business, which makes up 70% of its sales.
China video site Bilibili raises profile with Youth Day video
Bilibili purposely made an ‘old-fashioned’ video and distributed it via traditional TV to expand awareness beyond its youthful existing user base.
Ex-Disney executive joins ByteDance as COO
ByteDance took another step on its globalisation process by hiring Disney-veteran Kevin Mayer for operation.
iQiyi to focus on driving product sales through content, says CMO
The Chinese video streamer is ramping up its offline activities like pop-up stores based on their original content.
How Chinese travel is slowly re-emerging
Chinese travellers are once again venturing out, domestically for now, and with new priorities and habits say travel brand leaders with access to new data.
Results wrap: Here's how tech platforms and brands earnings have fared in the pandemic
Get the relevant lowdown on quarterly earnings quickly: Alphabet, Facebook, Amazon, Samsung, Mondelez, Singapore Airlines, Starbucks and Visa.
Punk wellness: Chinese healthcare marketing targets anxious youth
Young Chinese are becoming the main target for healthcare products and brands need fun ways to communicate.
Lalamove launches fast delivery campaign across APAC in response to COVID-19
Lalamove wants to connect more with SMEs as they make up 90% of all business in these cities.
Dentsu Aegis Media partners with Bilibili, Zhihu, Red and Kuaishou
Company says its partnerships will help it target specific audiences and unlock the power of younger demographics in China.
Cheil Worldwide acquires Chinese data service provider
The agency continues to pursue M&A deals with digital-oriented companies with its purchase of ColourData.
Smart speaker ads on the increase in China
The platform also delivers much higher conversions than other digital ads, according to a report from Mininglamp Technology.
How do luxury brands recover from the darkest hour?
CAMPAIGN CONNECT: Richemont's Alain Li and Reuter Communications' Chloe Reuter see cause for optimism.
Kuaishou imitates competitor's video campaign
The short-video site mimics an earlier and successful campaign by Bilibili as the platforms vie for attention in advance of the June 18 sales event.
iQiyi uses interactive AR billboards to promote variety show
Face recognition and AR helped drive voting and online buzz for Idol Producer.
Is it better for brands to change consumer behaviour or to adapt?
CAMPAIGN CONNECT: While offline businesses may return, it's unlikely to expect consumer habits to remain unchanged.
Hong Kong consumers' preferences mostly steady in an unsettled year
ASIA's TOP 1000 BRANDS: Maxim's and Standard Chartered made the biggest moves in Hong Kong's top 100 brands, while social-media apps took on increasing importance.
E-commerce finally becomes a force in Hong Kong
ASIA's TOP 1000 BRANDS: Online emporium HKTVmall jumps into the top echelon of Hong Kongers' favourite locally based brands.
Technology is key for Hong Kong brands' evolution
ASIA's TOP 1000 BRANDS: If brands, especially those local ones, are trying to keep their existence, they may need to keep up with the trendy technology.