Renowned Chinese internet personality, Li Ziqi returns to content creation after more than three years, positioning herself as a champion of traditional cultural practices amid their growing popularity in China.
China's top livestreamers are becoming either entrepreneurs or celebrities. Meanwhile, more CEOs are joining livestreamers as merchant-led livestreams have been growing rapidly on multiple platforms since last year.
With Double 11 approaching, will Chinese social media and e-commerce platform Xiaohongshu see returns on its investments in social commerce?
Despite its reputation for traditionally crafted gold jewelry and being dubbed the “Hermès of gold” luxury brand Laopu Gold faces stiff competition following its initial public offering in Hong Kong—challenging the brand to uphold its status in a competitive market.
2,000 new village cafes pop up in rural China each month—a hotbed of opportunity, but full of challenges too.
These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a purchase brings.
With fewer people getting married or having children in China, many young adults are turning to pets, plush toys, and AI for comfort and connection, creating fast-growing markets that reflect new ways of building emotional bonds beyond traditional families.
As the 618 shopping festival kicks off earlier this year on May 13, RedNote and Alibaba Group have joined forces to integrate Xiaohongshu with Taobao and Tmall amid an increasingly competitive ecommerce landscape in China.
For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid an overdose of serpentine motifs.
Initially buoyed by attractive price points, white label brands in China are carving a niche for themselves even as they grapple with the challenges of a more short-term approach to brand-building.
As geopolitical stakes rise, China's electric vehicle market is surging, pushing players like Tesla and Xiaomi to navigate competition, policy shifts, and global trade uncertainties in their bid to lead in branding and tech-driven innovation.