The streaming giant is also rolling out a TikTok-style vertical feed to simplify browsing and boost content discovery.
True
television
Netflix revamps TV app with bigger previews, real-time recommendations, and AI search on iOS
brand refresh
media
netflix
streaming
television
tudum
TV + TikTok: A powerful impact driver for CPG marketers
equity
television
tiktok
tv
To unlock proven efficacy and efficiency, CPG marketers should synergise their traditional spends on TV with TikTok- a platform that has emerged as the ‘new eye level’.
How Warner Bros. Discovery is tackling growing pains post-merger
media
television
warner bros discovery
The merger of Warner Brothers and Discovery Inc has not been easy, but the media giant is now focused on developing a digital advertising offering along with its upcoming streaming service.
Harnessing the defining qualities of ATV will set apart winners in APAC
ctv
ott
television
yahoo
As advanced television growth continues to explode in the region, marketers should take a closer look at three characteristics that can deliver success with ATV advertising
WarnerMedia brings on Comscore, iSpot and VideoAmp as measurement partners
measurement
nielsen
television
The decision comes amid growing calls to diversify TV measurement strategies.
You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast
media
television
top of the charts
Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.
Connecting the dots in the TV ecosystem
advertising
connected tv
ott
television
Advertisers need an all-inclusive picture of return-on-investment to ensure campaigns flow smoothly between devices.
It’s time to think differently about TV
data
marketing
media
television
With faster insight into TV’s impact on multi-faceted marketing agendas, performance evaluation and optimisation will cease to be an afterthought.
Netflix achieves record market capitalization of $100 billion
netflix
streaming
television
video
The market leader in video on demand experienced record growth in subscribers, beating analyst expectations.
TV industry starts global initiative to prove medium's power
effectiveness
media
television
The "Global TV Deck" initiative features figures from 19 countries initially and is being released to coincide with World Television Day.
Casbaa lays out framework to curb streaming devices
television
The pay-TV trade body announced the formation of a coalition of content distributors to crack down on 'syndicates' selling illegal streaming devices.
Now is the best time to be in the TV business
television
tv
Traditional models of consumption have changed beyond recognition—but viewership is booming, writes Zubin Gandevia, president of FOX Networks Group Asia.
Why Google's second shot at programmatic TV buying will work
ads
advertising
google
programmatic
television
tv
Things have changed since 2012, and Google's re-entry to the market will change it even more.
Branding for media brands: TV in the social age
branding
media
television
Broadcast media must adapt to the new paradigm if it's to have any hope of survival.
Hong Kong mulls new direction on TV product placement
advertising
hong kong
product placement
regulation
rules
television
tv
Broadcasters and brands wait for government decision that would resolve "chicken and egg" problem over product placement.
Update: Why Singaporeans won’t be watching the Olympics live
broadcast
singapore
television
Want to watch the Olympics live in Singapore? You'll have to look to online sources, because no broadcaster has secured live rights.
Food: The new sex, drugs and rock 'n' roll
food
marketing
television
if young people are having less sex and doing fewer drugs, what exactly does interest them?
Connecting brands with generation 'M' in Southeast Asia
facebook
marketing
television
What can mobile do that TV can’t?