True

television

Netflix revamps TV app with bigger previews, real-time recommendations, and AI search on iOS
brand refresh media netflix streaming television tudum By Staff Reporters

The streaming giant is also rolling out a TikTok-style vertical feed to simplify browsing and boost content discovery.

TV + TikTok: A powerful impact driver for CPG marketers
equity television tiktok tv By Campaign Staff

To unlock proven efficacy and efficiency, CPG marketers should synergise their traditional spends on TV with TikTok- a platform that has emerged as the ‘new eye level’.

How Warner Bros. Discovery is tackling growing pains post-merger
media television warner bros discovery By Shawn Lim

The merger of Warner Brothers and Discovery Inc has not been easy, but the media giant is now focused on developing a digital advertising offering along with its upcoming streaming service.

Harnessing the defining qualities of ATV will set apart winners in APAC
ctv ott television yahoo By Paul Sigaloff

As advanced television growth continues to explode in the region, marketers should take a closer look at three characteristics that can deliver success with ATV advertising

WarnerMedia brings on Comscore, iSpot and VideoAmp as measurement partners
measurement nielsen television By Sabrina Sanchez

The decision comes amid growing calls to diversify TV measurement strategies.

You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast
media television top of the charts By Staff Reporters

Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.

Connecting the dots in the TV ecosystem
advertising connected tv ott television By Sukesh Singh

Advertisers need an all-inclusive picture of return-on-investment to ensure campaigns flow smoothly between devices.

It’s time to think differently about TV
data marketing media television By Brett Gillett

With faster insight into TV’s impact on multi-faceted marketing agendas, performance evaluation and optimisation will cease to be an afterthought.

Netflix achieves record market capitalization of $100 billion
netflix streaming television video By Babar Khan Javed

The market leader in video on demand experienced record growth in subscribers, beating analyst expectations.

TV industry starts global initiative to prove medium's power
effectiveness media television By Matthew Chapman

The "Global TV Deck" initiative features figures from 19 countries initially and is being released to coincide with World Television Day.

Casbaa lays out framework to curb streaming devices
television By Soon Chen Kang 江欣珍

The pay-TV trade body announced the formation of a coalition of content distributors to crack down on 'syndicates' selling illegal streaming devices.

Now is the best time to be in the TV business
television tv By Zubin Gandevia

Traditional models of consumption have changed beyond recognition—but viewership is booming, writes Zubin Gandevia, president of FOX Networks Group Asia.

Why Google's second shot at programmatic TV buying will work
ads advertising google programmatic television tv By Ilyse Liffreing

Things have changed since 2012, and Google's re-entry to the market will change it even more.

Branding for media brands: TV in the social age
branding media television By Anant Deboor

Broadcast media must adapt to the new paradigm if it's to have any hope of survival.

Hong Kong mulls new direction on TV product placement
advertising hong kong product placement regulation rules television tv By Robert Sawatzky

Broadcasters and brands wait for government decision that would resolve "chicken and egg" problem over product placement.

Update: Why Singaporeans won’t be watching the Olympics live
broadcast singapore television By Byravee Iyer

Want to watch the Olympics live in Singapore? You'll have to look to online sources, because no broadcaster has secured live rights.

Updated: Reactions to Netflix’s expanding Asian footprint
asia china hong kong netflix singapore taiwan television By Jenny Chan 陳詠欣

ASIA-PACIFIC - The successful video-streaming service plans to launch in four Asian markets next year. Though its arrival may hasten the decline of linear TV, local-market media experts believe Netflix will be a positive force overall.

Food: The new sex, drugs and rock 'n' roll
food marketing television By Stuart Parson

if young people are having less sex and doing fewer drugs, what exactly does interest them?

OTT boom: Streaming companies plot Asia expansion
adspend asia marketing media ott streaming television By Matthew Carlton

The region’s video streaming market is growing rapidly—but for the new entrants and incumbents the battle starts now.

Connecting brands with generation 'M' in Southeast Asia
marketing television By Reynold D’Silva

What can mobile do that TV can’t?

TV advertisers demand more bang for buck
advertising asia marketing television By Emily Tan

Divided attention spans, clutter and limited inventory have broadcasters looking to technology for new avenues of growth.

Pun control: Will wordplay suppression stifle Chinese creativity?
advertising china creativity television By Jenny Chan 陳詠欣

BEIJING - China's new anti-pun regulation, if strictly applied, may force copywriters to stay away from puns for TV advertising campaigns, but it is not likely to be the end of creativity as we know it.

TV's complicated future: Casbaa 2014
digital programmatic television tv By Jason Wincuinas

HONG KONG - The debate of quantity versus quality, and which is more valuable, is a philosophical question you might not expect to play out in the TV arena.

LG promotes TV with 'curvature cuisine' gimmick in Hong Kong
hong kong television tv By Jenny Chan 陳詠欣

HONG KONG - LG has emphasised the features of its high-end curved OLED TV, launched in the city in October 2013, with a HK$1-million brand experience that involves the curvature of food.

Millennial marketing means omnipresence: MTV
media television tv By Jason Wincuinas

SINGAPORE - Kerry Taylor, the senior VP and international head for MTV youth and music at Viacom International Media Networks, and Philip O'Ferrall, global head of digital media at MTV’s parent Viacom, give tips for reaching Asia’s growing youth audience and tapping into its surging buying power in an exclusive interview.

2013 holiday ad extravaganza: Part 1
asia television video By Staff Reporters

ASIA-PACIFIC - Whether you love this time of the year or are a bit of a Scrooge, you'll find something that touches your heart in our annual collection of holiday ads.

Thai adspend finally gets turned off by TV
advertising television thailand By Emily Tan

After decades of television monopoly, Thailand’s advertisers go to digital to reach the countries young consumers.

Q&A: ATV's China president, Teddy Pu
china marketing online sales television tv video By Jenny Chan 陳詠欣

Teddy Pu, Asia Televison's China president, tells Campaign Asia-Pacific how the concept of 'co-opetition' (竞合) is playing out in the television industry.

Zhaopin.com launches 'Find A Job' public service campaign on CCTV
china media television By Staff

BEIJING - China Central Television (CCTV)'s prime-time program News One Plus One and leading online job recruitment firm Zhaopin.com have jointly launched a public service campaign to assist the multitude of college graduates attempting to enter the job market over the next few weeks.

People don’t hate all TV adverts—just yours
advertising television By Clinton Manson

TV advertising is bigger and more creative than ever. How do you create ads people want to watch?

Hong Kong Cable Television extends news services to the US
media news television tv By Staff

HONG KONG - Viewers in the United States can now keep closer tabs on Hong Kong and its neighbouring regions through CABLE TV's news programming.

Lifetime sports fan brands Fox for Asia
asia sports television By Emily Tan

Peter Hutton talks about the transition from ESPN Star Sports to Fox Sports Asia, the rebranding of the channel, and his insights from a life in sports broadcasting.

Online media consumption overtakes traditional in most countries: Study
asia media print television By Byravee Iyer

ASIA-PACIFIC - Online media continue to attract an increasing amount of consumers' media time: 57 per cent, to be exact, according to a study by GlobalWebIndex, which also finds that people spend more time with online media than traditional forms in 23 of 31 countries studied.

Advertising beyond the 30-second TV spot
advertising television tv By Emily Tan

DVRs and online TV are subtly changing viewer habits. How can broadcasters and brands keep viewers engaged?

MEDIA DEBATE: Foreign channels fight in a tight space
india television By Staff Reporters

Last year saw the withdrawal of both the BBC and Turner channels from India in the face of extremely stiff competition. Is there still a place for foreign pay-TV entertainment?

CCTV public service ads for Spring Festival Gala reflect urbanisation issues
advertising china television By Staff Reporters

BEIJING - 'Home is where your heart belongs', CCTV's slogan for its public service ad campaign this Chinese New Year, reflects socio-economic issues caused by urbanisation, including rural labour, 'left-behind children', and 'empty nesters' in the country.

SARFT cracks down on corruption by banning 'gift-giving' ads
advertising broadcast society television By Staff Writer

BEIJING - The State Administration of Radio, Film and Television (SARFT) has issued an order to radio and television stations to immediately stop broadcasting "gifting" ads.

Mindshare clinches L'Oréal's OTV business in China from ZenithOptimedia
china loreal media online review television By Staff Writer

SHANGHAI - The online television media business for L'Oréal in China has gone to Mindshare after a one-on-one duel with ZenithOptimedia.

KFC falls victim to 'fowl play', needs internal audits more than PR

china food government health television By Jenny Chan 陳詠欣

MAINLAND CHINA - No amount of simple public relations can solve KFC's questionable-food crisis, which has been too long-drawn and requires the brand to fix its less-than-exemplary supply chain process, industry commentators say.

OPINION: Shhhh, I’m watching, voting, tweeting, and liking with my TV
media OMD television By Leigh Terry

Leigh Terry, CEO for Australia and New Zealand with Omnicom Media Group, explains how TV has stopped being antisocial—and what that means for brands.

China will lead Asia’s contribution of adspend to the global market: ZenithOptimedia
adspend television By Sophie Chen

BEIJING - China will be Asia’s biggest contributor of new ad dollars to the global market in 2013, while the internet remains the fastest growing medium, according to ZenithOptimedia’s latest adspend forecast.

OPINION: TV or not TV, that is the question


digital opinion television By John Merakovsky

With more consumers partaking of 'TV' content via devices and networks that permit targeted advertising, John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific, looks to the future and debates the pros and cons of the pricey TVC.

Foreign brands less involved than domestic firms in CCTV ad auction
ads china television By Staff Writer

BEIJING - At the annual CCTV prime-time auction, advertisers on China's biggest television network committed an all-time high of RMB15.9 billion (US$2.55 billion) to run TVCs in 2013, an increase of 11.39 per cent compared to the previous year.

Tudou to be more youthful, Youku more general in post-merger differentiation campaign
media online television video By Staff Writer

BEIJING - China's recently merged internet television company kicked off a 100-day "True Dou" differentiation campaign to further distinguish the Youku and Tudou brands, which are operating under the one-month-old merged company's dual-platform strategy.

Facebook is a lower quality medium than TV: Marketing academic
advertising marketing television By Maisie McCabe

GLOBAL - Advertisers should pay less to reach people on Facebook than on TV because the former skews mainly towards a brand's heaviest buyers, according to Professor Byron Sharp from the Ehrenberg-Bass Institute of South Australia.

Australians on board with DTT, slow to watch videos on multiscreens
australia broadcast television video By Emily Tan

AUSTRALIA – It’s taken six years but 95 per cent of all Australian households had at least one DTT (digital terrestrial television)-enabled TV set in Q42011, an increase from 90 per cent at the start of last year, according to the Australian Multi-Screen Report by Nielsen, OzTAM, and Regional TAM.

Turner Broadcasting appoints Glenn Bartlett as creative director
television By Matthew Miller

ASIA-PACIFIC - Award-winning creative Glenn Bartlett, most recently with I&S BBDO/Proximity, has been appointed to lead on- and off-air creative direction for Turner Broadcasting System Asia-Pacific.

New TV ad rules in China steer media budgets to digital
china digital online television tv By Jenny Chan 陳詠欣

CHINA - New nationwide television advertising regulations have put a spanner in the works for advertisers, and digital media is unsurprisingly gaining favour in many media plans.

CCTV expands reciprocal programming deal with Sky News
television By Staff Writer

BEIJING - China's national television network CCTV has brokered a new programming contract worth US$223 million with Australia’s Sky News.

BDA wins CCTV rebranding project
rebrand television By Staff Reporters

BEIJING - Branding agency BDA London & Singapore has won a rebranding project for China's largest television channel CCTV1.