Rising to the special occasion
It can be tricky for a brand to make the most out of seasonal festivals or special events. Reynold D’Silva at Facebook takes a look at a few that got it right recently.
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The coming wave of ecommerce for consumer goods
Online sales account for a small amount of FMCG revenue today, but brands need to prepare for rapid change or risk getting swamped, writes Facebook's Reynold D'Silva.
Reaching goldfish: The key to mobile marketing in Southeast Asia
With human attention spans now lower than those of some small-brained animals, marketers need to reinvent the business of getting noticed.
Connecting brands with generation 'M' in Southeast Asia
What can mobile do that TV can’t?