Harbin Beer flipped retail conventions by embracing the coldest, most overlooked corner of the fridge and proved that insight beats visibility.
True
product placement
How Harbin Beer rewrote the rules of product placement
Harbin Beer
product placement
rules
Do your audiences like what they see?
advertising
product placement
With brands fighting for space and to be heard, consumers are increasingly likely to respond only to ads that resonate and engage.
Why streaming services should consider product placement
hylink
product placement
streaming
The managing director at Hylink makes a case for a more traditional tactic of product placement over ad-based marketing.
Hong Kong mulls new direction on TV product placement
advertising
hong kong
product placement
regulation
rules
television
tv
Broadcasters and brands wait for government decision that would resolve "chicken and egg" problem over product placement.
Partners bring dynamically generated in-game ads to APAC
product placement
ASIA-PACIFIC - RapidFire partners with online-gaming website Miniclip to become the publisher's first in-game advertising provider. RapidFire’s technology allows media buyers to place ads inside video games and turns ambient surfaces into monetizable ad space.
Mercedes-Benz debuts new cars in happy-new-year movie
product placement
Mercedes-Benz has launched its GLK-class, smart and SLK models in conjunction with the release of a blockbuster movie, 'If you are the one II', which premiered to much fanfare during the Christmas period across China.
Made-in-China products look to play placement game with Hollywood flicks
product placement
BEIJING – Chinese movies have been flooded with product placement for a couple years, but now Chinese firms are seeking to play the game with Hollywood, according to Washington Post.