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hylink

Hylink CEO Su Tong resigns amid alleged market manipulation

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The prolific founder and CEO stepped down to "safeguard the company’s reputation and ensure operational continuity" as the allegations are investigated.

How brands can combat a recession through Singles Day

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The managing director of Hylink on three takeaways for brands this 11/11 season.

How B2B marketers can be more proactive in 2023

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The managing director at Hylink has four tips for B2B marketers who will undoubtedly face tough challenges next year.

Why streaming services should consider product placement

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The managing director at Hylink makes a case for a more traditional tactic of product placement over ad-based marketing.

Mini Programs is Western brands' solution to China's lockdown

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In China, this WeChat feature accounts for 25-40% of ecommerce brands’ transactions.

What does the metaverse have in store for the healthcare industry?

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How the metaverse can make telehealth more dynamic and ultimately improve post-treatment ‘engagement’.

Metaverse insurance: Ushering in a new class of assets

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In an environment where significant investment is taking place with virtually no consumer protection initiatives, the next volume of the metaverse saga will be insurance, says Hylink's US managing director.

Deconstructing the virtual influencer

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Contrary to what you may think, virtual influencers are maintained and operated the same way traditional influencers are. But there are a few additional benefits, argues Hylink’s Humphrey Ho.

Hylink launches China tourism-focused subsidiary in US

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The Beijing-based agency decided to formally enter the space due to a desire "to increase mutual understanding between global citizens".

Hylink's Sun Xue at the Tencent MIND Awards

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COO speaks about trends in data integration, tech.

Hylink files for arbitration against Qoros in China

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Hylink Digital's Shanghai branch has applied for arbitration of an advertising-fee dispute involving more than RMB100 million (US$15 million).

Food for thought: problem-solvers

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At Cannes Lions, Hylink showed how its craft aligned with earnest eats and consumer solutions

The heat is on for BMW and Mini China's creative and media pitches

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BEIJING - BMW and Mini China have called creative and media pitches in China, which went through their first round of presentations last week.

Mini’s new campaign brings out the brand's cheeky and adventurous spirit

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According to the Mayan calendar, 21 December 2012 will be the end of the world. So Mini has decided to roll out a new marketing campaign in China for its new Mini Coupe and Mini Roadster sports car reflecting the brand’s bold and cheeky spirit in facing catastrophes – ‘screw it’!

Zenith Optimedia secures China Mobile media planning business

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BEIJING - Zenith Optimedia has confirmed it has won the media planning duties for China Mobile, following a pitch against OMD, Mindshare and UM, effective immediately.