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Streaming overtakes pay TV in Asia, content investment hits $16.1 billion
data media partners asia netflix streaming By Staff Reporters

Streaming’s dominance over pay TV in Asia is being driven by strong demand in India and South Korea, while traditional TV remains resilient in Thailand and Vietnam.

Max will revert to HBO Max after two years
hbo max streaming warner bros discovery By Staff Reporters

Warner Bros Discovery announced it will revert its streaming service’s name from Max back to HBO Max following confusion and criticism.

Netflix revamps TV app with bigger previews, real-time recommendations, and AI search on iOS
brand refresh media netflix streaming television tudum By Staff Reporters

The streaming giant is also rolling out a TikTok-style vertical feed to simplify browsing and boost content discovery.

What India's streaming shakeup means as JioCinema and Disney+ Hotstar merge into JioHotstar
advertising disney hotstar jiocinema jiohotstar jiostar streaming By Campaign India Team

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.

How adland can reduce emissions from streaming ads
ad net zero carbon emissions climate crisis streaming sustainability By Matthew Keegan

As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.

Tencent and Iqiyi lead China's streaming revolution
livestreaming streaming tencent By Nikita Mishra

A new report details that Chinese homegrown platforms dominate the local streaming landscape, fueled by its unique platform ecosystem and 5G technology.

Love bites: Tapping into the short drama app opportunity
advertising streaming tv By Yikai Li

Short drama apps are thriving where Quibi failed—especially in Southeast Asia. Yikai Li, GM, Global Business at Nativex, shares strategies for advertisers to leverage this rising media format, featuring apps like ReelShort and DramaBox.

Can Netflix scale its advertising business?
advertising amazon disney netflix ott streaming By Matthew Keegan

In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.

Indian consumers show greater appetite for personalised ads on streaming media services
ads media moloco streaming yougov By Campaign India Team

A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.

‘Golden era’ of subscription streaming growth may be over, says YouGov
streaming yougov By Daniel Farey-Jones

Market researcher in UK finds growing proportion of consumers thinking of cancelling.

What the Disney—Reliance merger means for marketers in India
disney ott streaming By Shawn Lim

As Disney's long-standing efforts to establish a presence in India seem to have paid off with the newly-announced Reliance merger, we take a preliminary look at what the deal signifies for marketers in the world's most populous nation.

Why Disney, Fox and Warner Bros. Discovery are teaming up on sports — and the challenges they will face
disney sports streaming warner bros discovery By Alison Weissbrot

Pooling together resources will allow the companies to more aggressively compete with deep-pocketed tech giants, but they risk cannibalising their own linear businesses, according to analysts and media buyers.

If the shoe (doesn’t) fit: why advertisers need to embrace the evolution of streaming
streaming By Antonia Faulkner

As the world of SVOD continues to innovate, how advertisers can best leverage this may seem daunting, but there is a key to thriving amidst the chaos – welcoming change.

Spotify Wrapped 2023 celebrates real moments with real music
music streaming By Sabrina Sanchez

Spotify’s annual year-end recap campaign expands on personalised listening habits and drops easter eggs around the world.

71% of TV viewers in Southeast Asia watch ad-supported streaming: Magnite study
advertising magnite southeast asia streaming By Staff Reporters

TOP OF THE CHARTS: Streaming’s premium environment lifts brand impact and outperforms social media across all points along the purchase decision journey, according to a new report by Magnite.

Netflix posts US$1.9 billion operating income for Q3 2023, up 25% from this time last year
ctv netflix ott streaming By Shawn Lim

Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge.

Netflix and South Korean internet provider SK Broadband end three year legal battle over Squid Game traffic
netflix south korea streaming By Staff Reporters

The companies have dropped their lawsuits after fighting over broadband usage costs since 2020, and will now partner to provide better entertainment experiences to their customers.

IPL streaming rights loss in India drags on Disney's Q3 results
disney ipl streaming By Staff Reporters

Disney+ subscribers dropped for the third straight quarter, mostly driven by losses in its India business.

‘They just want to bleed us dry’: Streamers threaten to leave Twitch over new branded content guidelines
streaming twitch By Brandon Doerrer

The restrictions curb the ways streamers can display sponsors and ads. Some are threatening to try other platforms in response.

How OTT networks are revolutionising sports media and brand sponsorships
media ott sports streaming By Shawn Lim

Sports organisations such as One Championship and K-League are redefining the world of sports media by creating new over-the-top (OTT) strategies. We explore how they are leveraging tech to deliver sports content directly to consumers through digital platforms.