True

hbo

Max will revert to HBO Max after two years
hbo max streaming warner bros discovery By Staff Reporters

Warner Bros Discovery announced it will revert its streaming service’s name from Max back to HBO Max following confusion and criticism.

WarnerMedia consolidates six Asia offices with Singapore hub
apac hbo media singapore By Rahul Sachitanand

Media giant houses 300 people in the new hub that consolidates the operations of legacy businesses including Warner Bros, HBO and Turner and will serve as the region HQ for its streaming service HBO Max.

Game of Ads: Lavish activations abound as GoT returns
DDB hbo KFC ogilvy By Olivia Parker

Is DDB and Foxtel's 2,000 square metre virtual graveyard built to 'honour' late Game of Thrones characters excessive? Exceptionally so—but it's all in the spirit of the unbridled hype surrounding the final season of the HBO series.

Samsung makes people forget TV, using TV
hbo samsung By Ad Nut

Digital hypnosis is the centrepiece of the company’s latest campaign, in conjunction with HBO.

Kit recites 'Tyger' in global ad for Infiniti's Q60
hbo hong kong By Ad Nut

The Hong Kong-headquartered auto brand brings a touch of poetry to a TVC starring Game of Thrones actor Kit Harington.

HBO Asia's glitzy Serangoon Road-themed CASBAA cocktails

hbo By Emily Tan

HONG KONG -CASBAA Convention 2013 delegates were hosted in style at HBO Asia's Serangoon Night-themed party. Held at The Parlour and Champagne Room at the Hullet House Hotel, event highlights included a live band and molecular gastronomy canapes by two-Michelin star chef, Alvin Leung.

Monica Tata appointed Managing Director of HBO India
hbo india By Staff

SINGAPORE - Monica Tata has been appointed the Managing Director of HBO India. Ms. Tata joins the leading home entertainment network with immediate effect and will be based in Mumbai and report to Jonathan Spink, CEO, HBO Asia.

HBO GO comes to Asia, Hong Kong's now TV first to launch
asia hbo hong kong ott streaming By Staff Reporters

HONG KONG - HBO is set to debut its HBO GO internet streaming service in Asia via local pay-TV provider now TV, giving subscribers mobile access to "Game of Thrones", "The Newsroom", "True Blood" and other popular programmes with only a 12-hour delay after the shows air in North America.

MEDIA PROFILE: HBO Asia chief faces challenges head-on
asia hbo By Susie Sell

Jonathan Spink applies Australian-style ‘just-get-on-with-it’ principles as pay-TV channel moves swiftly to keep up with changing technology and consumer behaviour.

HBO Asia's Game of Thrones screening
campaign hbo of

HONG KONG- Last week, HBO Asia hosted a screening of its new television series The Game of Thrones. The American-made medieval fantasy television series captivated the imagination of over two million US viewers within the ten episodes of the first season. The series has been set to air in Asia from the end of August.

Redefining creative storytelling online
content digital hbo iphone media online publishing singapore sony By Grant Hunter

Grant Hunter, regional creative director for Asia-Pacific at Iris, on the emergence of non-linear narratives due the flexibility of new digital platforms.

Top 10 pay-TV promos
72andSunny advertising BBDO campaign hbo top 10 By Magz Osborne

Whether for branding or to drive tune-in for appointment to view programming, television’s in-house creatives and their agencies produce some truly entertaining spots to promote their channels. Big budget or small, global or local, we asked the region’s networks to submit their best promos, here are ten of the best.

HBO Asia promotes Magdalene Ew to SVP position
content hbo marketing content hbo marketing By Kenny Lim

SINGAPORE - HBO Asia has promoted Magdalene Ew to senior vice president of marketing, content and creative services.

HBO Asia promotes Magdalene Ew to SVP position
content hbo marketing content hbo marketing By Kenny Lim

SINGAPORE - HBO Asia has promoted Magdalene Ew to senior vice president of marketing, content and creative services.

HBO partners Mei Ah to launch Asian movie channel across Asia-Pacific
content hbo hong kong By Kenny Lim

HONG KONG - HBO Asia has partnered Mei Ah Entertainment to launch a new Asian movie channel across the region in 2010.

Profile... HBO's Spink banks on the enduring power of TV
hbo media By Jane Leung

The network's Asia CEO believes that television has a strong future if it can offer quality content.

Perspective... Pay-TV still has work to do to convince brands it can be an ad medium
digital hbo By David Tiltman

This week, Asia's pay-TV industry gathers in Hong Kong for its annual knees-up, otherwise known as the Casbaa (Cable and Satellite Broadcasting Association of Asia) Convention.

WarnerTV to launch across Asia in 2010
asia content hbo media By Kenny Lim

HONG KONG - WarnerTV, a new general entertainment television channel showcasing Warner Bros Entertainment programming specifically selected for Asian audiences, will launch in Asia in 2010.

CASBAA: Pay-TV and the digital consumer
hbo By Michael O'Neill

HONG KONG - The message from the first panel session of the Casbaa conference was that, despite the recession and the growth in free and pirated content available online, the global pay-TV industry is still in very good health, but will need to develop ways to operate better in a digital environment

Tudou announces $14 million plan to expand content offering
content hbo By Benjamin Li

SHANGHAI - Tudou, one of China's 'big two' video-sharing sites, has announced a plan to invest Rmb 100 million (US$14 million) in expanding its content offering.

HBO in HD launches in Taiwan
hbo media taiwan By Kenny Lim

TAIPEI - Following similar roll-outs across the region, HBO in high definition (HD) is now available in Taiwan.

HBO launches in high definition
asia hbo media starhub television By Jane Leung

HONG KONG - HBO has announced the launch of HBO in high definition (HBO in HD) in Asia, beginning with Singapore and the Philippines on 1 October, and followed by Hong Kong over the weekend.