BEIJING - DDB Guoan Group in Beijing has landed five new accounts in the space of one week, included being appointed lead creative agency for local brands Lafaso, 360buy Jingdong Mall, Kama Classics and the China Life Insurance Company, as well as being awarded a new project for the Volkswagen Group China's E-fleet Museum project.
ASIA-PACIFIC - MediaVest has been named the media agency-of-record in Asia for online player Yahoo.
Grace Wong, senior director, head of marketing, Gap China, on her passion for Gap and her mission to share this with Chinese consumers.
Charged with marketing the many and varied brands under Richemont’s luxury umbrella, Nicolas Brindjonc tells Michael O’Neill about the challenges he faces.
SHANGHAI - Doug Pearce, formerly media management lead for Asia-Pacific at Accenture, has been named CEO for Omnicom Media Group (OMG) China.
In a bid to provide clients with a genuinely collaborative offering, DDB China has introduced a three-pronged attack to its creative team.
SPIKES ASIA - Alvin Chiang, chief marketing officer at Chinese social networking site Renren, spoke to delegates at Spikes Asia 2011 about building creativity into social media.
SPIKES ASIA - Todd Sampson, CEO of Leo Burnett Australia, began his session with a bold and provocative statement, arguing that creativity is the last remaining competitive advantage that companies have at their disposal today.
ASIA-PACIFIC - Tribal DDB Singapore has been appointed to handle digital duties across the region in 2012 for Unilever's Cornetto brand, following a competitive pitch.
TOKYO - Y&R global CEO David Sable spoke with Campaign Asia-Pacific during his recent visit to the region, sharing his thoughts on his priorities for the network in the region, including the prospect of growth in China.
The need for relevant, comprehensive, up-to-date shopper data is bound to increase, writes Michael O’Neill. The effect this will have on shopper agencies has yet to be determined
ASIA-PACIFIC - Amanda King, president of Tribal DDB Asia-Pacific, is to leave the agency to spend more time with her family in Australia.
Recent controversy has renewed discussion as to where boundaries should lie and who should be setting the ethical standards.
ASIA-PACIFIC - Omnicom Media Group (OMG) agency OMD has won Sony Electronic's Asia-Pacific media business following a final three-way pitch involving Carat and the incumbent agency MEC.
ASIA-PACIFIC - Tribal DDB is understood to have named Patrick Rona, currently president of Europe, Middle East and Africa at Tribal DDB Worldwide, as the new president of Asia. He will replace Amanda King, who will step down from her role as president of Tribal DDB Asia-Pacific in March 2012.
Integration is no longer enough. It is time to put digital at the centre of marketing communications, writes Michael O’Neill
SPIKES ASIA - Mark Holden, global planning and strategy director at PHD, took a look into the future in his session '2016 - Beyond the horizon'.
ASIA-PACIFIC - GroupM agency Mindshare has promoted R. Gowthaman, leader for South Asia, to the newly-created role of chief client officer for the Asia-Pacific region, effective January 1, 2012.
ASIA-PACIFIC - Senior executives from the region's biggest PR agencies sit down to discuss the pressing topics impacting the industry in Asia.
ASIA-PACIFIC - Ken Mandel, regional vice-president sales and marketplaces at Yahoo Asia-Pacific, has announced his resignation from the company.
GLOBAL - Ogilvy’s current president of international brands Mark Blair is believed to have been appointed to a global brand strategy role, based out of New York.
Agencies may stress the importance of diverse leadership, yet the region's CEOs are still almost exclusively Western males.
As the Cannes Lions ends for another year, the initial sentiment coming out of Asia-Pacific was verging on the negative, with the region failing to build on the huge successes of the previous two years.
As the Cannes Lions ends for another year, the initial sentiment coming out of Asia-Pacific was verging on the negative, with the region failing to build on the huge successes of the previous two years.
As the Cannes Lions ends for another year, the initial sentiment coming out of Asia-Pacific was verging on the negative, with the region failing to build on the huge successes of the previous two years.
Webisodes are increasingly used in Asia by media agencies as branded content vehicles for clients as they prove ideal for reaching customers.
Webisodes are increasingly used in Asia by media agencies as branded content vehicles for clients as they prove ideal for reaching customers.
Over the past few years, Chinese social networking sites (SNS) have matured from Facebook-clones to sophisticated sites that are setting a global standard in terms of monetising their content and providing a mature platform for brands.
The 2010 World Cup may have been dominated by vuvuzelas, under performing superstars and the curse of the Nike ad, but perhaps the one real legacy the event will leave behind, in Asia at least, is how it affected digital media use.
The 2010 World Cup may have been dominated by vuvuzelas, under performing superstars and the curse of the Nike ad, but perhaps the one real legacy the event will leave behind, in Asia at least, is how it affected digital media use.
Over the past few years, Chinese social networking sites (SNS) have matured from Facebook-clones to sophisticated sites that are setting a global standard in terms of monetising their content and providing a mature platform for brands.
ASIA-PACIFIC - Kevin Clarke (pictured), CEO of MediaCom Asia-Pacific, is to leave the agency after five years in the leadership role, to be replaced by Alex Crowther.
ASIA-PACIFIC - Kevin Clarke (pictured), CEO of MediaCom Asia-Pacific, is to leave the agency after five years in the leadership role, to be replaced by Alex Crowther.
Double-digit salary hikes are a thing of the past, for the time being at least.
SINGAPORE - Lowe & Partners has appointed Rupen Desai to the newly created role of president for Southeast Asia in a move the agency says represents a statement of its intentions in the region.
SINGAPORE - Lowe & Partners has appointed Rupen Desai to the newly created role of president for Southeast Asia in a move the agency says represents a statement of its intentions in the region.
PR has has a tough time of it in Asia. The poor cousin is too often seen as nothing more than a service provider. But recently the industry has had something of a revival.
PR has has a tough time of it in Asia. The poor cousin is too often seen as nothing more than a service provider. But recently the industry has had something of a revival.
ASIA-PACIFIC - Weighing up performance in a year of accountability, the annual report cards show Mindshare maintain their position at the top. Here follows an assessment (mark out of 10) of the region's top 12 media networks.
ASIA-PACIFIC - Weighing up performance in a year of accountability, the annual report cards show Ogilvy maintain their position at the top. Here follows an assessment (mark out of 10) of the region's top 23 creative networks.
The past week has seen the visit to Asia of two global agency CEOs, each with a similar objective for the future.
Nick Brien, the recently appointed head of McCann Worldgroup’s global operations, sat down with Media and shared his thoughts on the current state of the creative industry.
The past week has seen the visit to Asia of two global agency CEOs, each with a similar objective for the future.
The past week has seen the visit to Asia of two global agency CEOs, each with a similar objective for the future.
After almost two decades, it looks like Rupert Murdoch is finally admitting defeat in China.
ASIA-PACIFIC - Omnicom Media Group (OMG) has confirmed that Maggie Choi, CEO of OMD Asia-Pacific, will be leaving the company after 13 years.
While there is no doubting the potential of the Muslim market in Asia, it nonetheless needs to be handled with great care.
Nick Brien, the recently appointed head of McCann WorldgroupÆs global operations, sat down with Media and shared his thoughts on the current state of the creative industry.
The awarding of the Tiger Beer regional account to Y&R last week was a small reminder of the way things once were.
The awarding of the Tiger Beer regional account to Y&R last week was a small reminder of the way things once were.
Media magazine has announced two senior hires to complement its editorial team across Asia Pacific.
Early last year, Chinese media companies became global news after the country's central Government said it would commit almost US$7 billion to push its state media overseas. Since then, however, things have been quiet.
The idea that consumers - especially the younger generations - would migrate from TV to online has been proven true to a certain extent, but the migration hasn't been as sweeping as expected.
The recession may not be over quite yet, but financial brands are showing the first signs of recovery. And for marketers in Asia, this means concentrating on rebuilding consumer trust.
Global market pressures and a changing consumer market at home are forcing Japan's biggest brands into a major rethink of what they stand for, writes Michael O'Neill
ASIA-PACIFIC - Consumer trust in the majority of digital advertising channels in Asia still lags way behind that of traditional media, according to a new survey of Asia's top digital brands carried out by TNS on behalf of Media.
If we were looking for a common denominator in the breakneck round of pitches that we have witnessed in the first few months of the year, then price would certainly be a strong contender.
SHANGHAI - Carat has won the media planning and buying duties for Cadbury in China, in effect consolidating the account with the Kraft media business, which it already holds.
Sustainability in marketing continues to be something of a double-edged sword. While many brands would like to be communicating their 'green' practices, in the age of digital technology and instant consumer response, they are afraid of placing themselves too squarely in the public eye for fear of criticism.
Consumption levels have a long way to go to match the rising confidence levels in Asia.
New report from Nielsen reveals that public propensity to spend is up, particularly in the mainland's lower tier cities
Chinese car makers have made huge headway over the past decade in terms of the number of vehicles sold, but they are only now starting to place their energy into brand building,
HONG KONG - Aim Proximity and Colenso BBDO have won the prestigious Platinum Award at the Asian Marketing Effectiveness Awards 2009 for their 'Yellow treehouse' campaign created for Yellow Pages New Zealand.
SHANGHAI - The New Zealand Book Council was the surprise winner of the prestigious Platinum Award at the 2008 Digital Media Awards held in Shanghai.
ASIA-PACIFIC - OMD has appointed Mediabrands' Steve Blakeman as Asia-Pacific CEO.
Philips chief marketing officer for China Boon Lai on how he is using his Western and Asian learnings to push the Philips brand forward in the hugely competitive mainland China market.
As lower tier cities in China become increasingly wealthy and consumer conscious, agencies must shift their operations.
As lower tier cities in China become increasingly wealthy and consumer conscious, agencies must shift their operations.
CHINA - Chinese online giant Tencent has formally launched its video portal, signalling the company's move into the high-potential online video space in China.
SHANGHAI - UM China has confirmed that CEO Simon Woodward has resigned his position and is expected to formally leave the agency within the next few months.
Creative advertising has been shown to have a positive impact on marketing effectiveness, but brands and agencies are still struggling to define the creative contribution.
ASIA-PACIFIC - Kraft Foods is planning to consolidate its creative agency roster across the region in a move that will further integrate its Kraft and Cadbury agency relationships.
ASIA-PACIFIC - Former Bates 141 Asia chairman Jeffrey Yu has been named CEO for Asia at Paris-based data analytics consultancy Numsight.
Diageo’s regional marketing chief James Thompson is setting higher goals, and having faith in in risk-taking and risk takers.
GLOBAL – WPP is set to launch a marketing services company under the name of Tenth Avenue, headed by the current COO of GroupM Worldwide Rupert Day.
Agencies are opting to eliminate the regional ECD role and instead have focused teams of creatives working across a number of sub-regions.
CHENGDU - Speaking at the launch of Apex Ogilvy in the city of Chengdu, Ogilvy & Mather's Asia-Pacific CEO Paul Heath talks to Campaign about the background to the new joint venture operation.
President of Asia-Pacific for Haier, Philip Carmichael, is helping China's ambitious appliances giant create a global brand.
Virgin, Apple and Avis all began as small players and created value and goodwill in the market based on their status as a challenger to the dominant brand in their respective categories.
Last week, Tencent, China's leading digital portal, said it had hit the 100 million mark for the number of simultaneous users of its QQ instant messaging platform. A staggering statistic and yet another in a long line of impressive numbers coming out of China.
HONG KONG - The message from the first panel session of the Casbaa conference was that, despite the recession and the growth in free and pirated content available online, the global pay-TV industry is still in very good health, but will need to develop ways to operate better in a digital environment
HONG KONG - The past several weeks have seen the first signs of a possible shake-up of the region's free-to-air (FTA) TV market.
The development of pay TV in Asia will be achieved by matching new consumption habits with the latest in technology.
In a surprising move, MediaCom in Australia last week said it was shifting the focus of its business from buying to strategy, a move it emphasised was not a tweak but a real transformation.
Marketers from across the region were asked to not only rank agencies in terms of awareness and overall best, but also to reflect on how their perceptions of agencies are formed.
HONG KONG - In the liveliest session of the morning, Hernan Lopez (pictured left), president of Fox Networks and COO of Fox International Channels, was placed under the Casbaa spotlight by BBC Word News HARDtalk presenter Stephen Sackur (right).
A familiar refrain is being heard at the start of 2010, and it is one that would not have been out of place four or more years ago.
The 2009 Creative Rankings show China at last fulfilling its potential with a mainland duo leading the pack for the first time. Malaysia also climbs as Singapore loses its prominence.
The region's marketers are putting an increased emphasis on costs and ROI, and they expect their agency partners to do the same
SHANGHAI - SY Lau, Tencent's president of online media, sat down with Campaign to talk about the media company's recently unveiled content strategy for the 2012 Olympics in London.
ASIA-PACIFIC - For those news organisations that act quickly enough, social media could be more of an opportunity than a threat.