Tencent's SY Lau on online strategy for 2012 Olympics
SHANGHAI - SY Lau, Tencent's president of online media, sat down with Campaign to talk about the media company's recently unveiled content strategy for the 2012 Olympics in London.
Choose Campaign site
Time for news to get social
ASIA-PACIFIC - For those news organisations that act quickly enough, social media could be more of an opportunity than a threat.
Regional heads talk up ongoing value of PR in Asia
ASIA-PACIFIC - Senior executives from the region's biggest PR agencies sit down to discuss the pressing topics impacting the industry in Asia.
Mindshare names Gowthaman as regional chief client officer
ASIA-PACIFIC - GroupM agency Mindshare has promoted R. Gowthaman, leader for South Asia, to the newly-created role of chief client officer for the Asia-Pacific region, effective January 1, 2012.
The relationship between creativity and effectiveness
Creative advertising has been shown to have a positive impact on marketing effectiveness, but brands and agencies are still struggling to define the creative contribution.
OMG appoints Doug Pearce as China CEO
SHANGHAI - Doug Pearce, formerly media management lead for Asia-Pacific at Accenture, has been named CEO for Omnicom Media Group (OMG) China.
INSIGHT: DDB opts for new creative approach in China
In a bid to provide clients with a genuinely collaborative offering, DDB China has introduced a three-pronged attack to its creative team.
Tencent breaks into China's lucrative online video market
CHINA - Chinese online giant Tencent has formally launched its video portal, signalling the company's move into the high-potential online video space in China.
INSIGHT: The complex world of ethics in advertising
Recent controversy has renewed discussion as to where boundaries should lie and who should be setting the ethical standards.
Jeffrey Yu appointed Asia CEO at Numsight
ASIA-PACIFIC - Former Bates 141 Asia chairman Jeffrey Yu has been named CEO for Asia at Paris-based data analytics consultancy Numsight.
UM China CEO Simon Woodward resigns; new MD appointed
SHANGHAI - UM China has confirmed that CEO Simon Woodward has resigned his position and is expected to formally leave the agency within the next few months.
Renren: more than China's Facebook
SPIKES ASIA - Alvin Chiang, chief marketing officer at Chinese social networking site Renren, spoke to delegates at Spikes Asia 2011 about building creativity into social media.
OMD wins Sony’s regional media business
ASIA-PACIFIC - Omnicom Media Group (OMG) agency OMD has won Sony Electronic's Asia-Pacific media business following a final three-way pitch involving Carat and the incumbent agency MEC.
INSIGHT: Shopper agencies and the data challenge
The need for relevant, comprehensive, up-to-date shopper data is bound to increase, writes Michael O’Neill. The effect this will have on shopper agencies has yet to be determined
Profile: Gap China marketing head Grace Wong
Grace Wong, senior director, head of marketing, Gap China, on her passion for Gap and her mission to share this with Chinese consumers.
Y&R global CEO David Sable on China acquisitions, digital and the challenge of Asia
TOKYO - Y&R global CEO David Sable spoke with Campaign Asia-Pacific during his recent visit to the region, sharing his thoughts on his priorities for the network in the region, including the prospect of growth in China.
DDB Guoan scores five new China wins
BEIJING - DDB Guoan Group in Beijing has landed five new accounts in the space of one week, included being appointed lead creative agency for local brands Lafaso, 360buy Jingdong Mall, Kama Classics and the China Life Insurance Company, as well as being awarded a new project for the Volkswagen Group China's E-fleet Museum project.
MediaVest wins Yahoo regional business
ASIA-PACIFIC - MediaVest has been named the media agency-of-record in Asia for online player Yahoo.
UPDATE: OMD names new regional head
ASIA-PACIFIC - OMD has appointed Mediabrands' Steve Blakeman as Asia-Pacific CEO.
Profile: Philips China chief marketing officer Boon Lai
Philips chief marketing officer for China Boon Lai on how he is using his Western and Asian learnings to push the Philips brand forward in the hugely competitive mainland China market.
Kraft puts creative agencies on alert
ASIA-PACIFIC - Kraft Foods is planning to consolidate its creative agency roster across the region in a move that will further integrate its Kraft and Cadbury agency relationships.
Digital's second coming
Integration is no longer enough. It is time to put digital at the centre of marketing communications, writes Michael O’Neill
Tribal DDB Asia president Amanda King to step down
ASIA-PACIFIC - Amanda King, president of Tribal DDB Asia-Pacific, is to leave the agency to spend more time with her family in Australia.
Todd Sampson: balancing creativity and fear
SPIKES ASIA - Todd Sampson, CEO of Leo Burnett Australia, began his session with a bold and provocative statement, arguing that creativity is the last remaining competitive advantage that companies have at their disposal today.
Ken Mandel departs Yahoo Asia-Pacific
ASIA-PACIFIC - Ken Mandel, regional vice-president sales and marketplaces at Yahoo Asia-Pacific, has announced his resignation from the company.
Tribal DDB appoints Patrick Rona as new Asia president
ASIA-PACIFIC - Tribal DDB is understood to have named Patrick Rona, currently president of Europe, Middle East and Africa at Tribal DDB Worldwide, as the new president of Asia. He will replace Amanda King, who will step down from her role as president of Tribal DDB Asia-Pacific in March 2012.
Tribal DDB Singapore wins Cornetto regional digital brief
ASIA-PACIFIC - Tribal DDB Singapore has been appointed to handle digital duties across the region in 2012 for Unilever's Cornetto brand, following a competitive pitch.
PHD's Mark Holden on the social media revolution
SPIKES ASIA - Mark Holden, global planning and strategy director at PHD, took a look into the future in his session '2016 - Beyond the horizon'.
INSIGHT: Agencies look again at China expansion
As lower tier cities in China become increasingly wealthy and consumer conscious, agencies must shift their operations.
Agencies urged to answer lower tier expansion in China
As lower tier cities in China become increasingly wealthy and consumer conscious, agencies must shift their operations.
NewsCorp China sale could signal new strategy for Murdoch
After almost two decades, it looks like Rupert Murdoch is finally admitting defeat in China.
Asia-Pacific CEO Maggie Choi departs OMD after 13 years
ASIA-PACIFIC - Omnicom Media Group (OMG) has confirmed that Maggie Choi, CEO of OMD Asia-Pacific, will be leaving the company after 13 years.
Agency Report Card: Creative agencies in 2009
ASIA-PACIFIC - Weighing up performance in a year of accountability, the annual report cards show Ogilvy maintain their position at the top. Here follows an assessment (mark out of 10) of the region's top 23 creative networks.
Agency Report Card: Media agencies in 2009
ASIA-PACIFIC - Weighing up performance in a year of accountability, the annual report cards show Mindshare maintain their position at the top. Here follows an assessment (mark out of 10) of the region's top 12 media networks.
Social networks enters the China mainstream
Over the past few years, Chinese social networking sites (SNS) have matured from Facebook-clones to sophisticated sites that are setting a global standard in terms of monetising their content and providing a mature platform for brands.
Viewers turn online for World Cup 2010 coverage
The 2010 World Cup may have been dominated by vuvuzelas, under performing superstars and the curse of the Nike ad, but perhaps the one real legacy the event will leave behind, in Asia at least, is how it affected digital media use.
Viewers turn online for World Cup 2010 coverage
The 2010 World Cup may have been dominated by vuvuzelas, under performing superstars and the curse of the Nike ad, but perhaps the one real legacy the event will leave behind, in Asia at least, is how it affected digital media use.
Social networks enters the China mainstream
Over the past few years, Chinese social networking sites (SNS) have matured from Facebook-clones to sophisticated sites that are setting a global standard in terms of monetising their content and providing a mature platform for brands.
All about webisodes and branded content
Webisodes are increasingly used in Asia by media agencies as branded content vehicles for clients as they prove ideal for reaching customers.
All about webisodes and branded content
Webisodes are increasingly used in Asia by media agencies as branded content vehicles for clients as they prove ideal for reaching customers.
VIDEO: Nick Brien, CEO, McCann Worldgroup
Nick Brien, the recently appointed head of McCann WorldgroupÆs global operations, sat down with Media and shared his thoughts on the current state of the creative industry.
Transformation is key for creative agency success
The past week has seen the visit to Asia of two global agency CEOs, each with a similar objective for the future.
VIDEO: Nick Brien, CEO, McCann Worldgroup
Nick Brien, the recently appointed head of McCann Worldgroup’s global operations, sat down with Media and shared his thoughts on the current state of the creative industry.
Transformation is key for creative agency success
The past week has seen the visit to Asia of two global agency CEOs, each with a similar objective for the future.
Transformation is key for creative agency success
The past week has seen the visit to Asia of two global agency CEOs, each with a similar objective for the future.
Lowe appoints Rupen Desai as president for Southeast Asia
SINGAPORE - Lowe & Partners has appointed Rupen Desai to the newly created role of president for Southeast Asia in a move the agency says represents a statement of its intentions in the region.
Lowe appoints Rupen Desai as president for Southeast Asia
SINGAPORE - Lowe & Partners has appointed Rupen Desai to the newly created role of president for Southeast Asia in a move the agency says represents a statement of its intentions in the region.
No longer the poor cousin, PR is riding a revival of sorts
PR has has a tough time of it in Asia. The poor cousin is too often seen as nothing more than a service provider. But recently the industry has had something of a revival.
No longer the poor cousin, PR is riding a revival of sorts
PR has has a tough time of it in Asia. The poor cousin is too often seen as nothing more than a service provider. But recently the industry has had something of a revival.
Profile: Richemont’s regional marketer Nicolas Brindjonc
Charged with marketing the many and varied brands under Richemont’s luxury umbrella, Nicolas Brindjonc tells Michael O’Neill about the challenges he faces.
WPP to launch holding group Tenth Avenue
GLOBAL – WPP is set to launch a marketing services company under the name of Tenth Avenue, headed by the current COO of GroupM Worldwide Rupert Day.
Creative profile: Leo Burnett's collaborative approach
Agencies are opting to eliminate the regional ECD role and instead have focused teams of creatives working across a number of sub-regions.
Agencies look local but where are all the Asian faces?
Agencies may stress the importance of diverse leadership, yet the region's CEOs are still almost exclusively Western males.
Ogilvy's Mark Blair promoted to global role
GLOBAL - Ogilvy’s current president of international brands Mark Blair is believed to have been appointed to a global brand strategy role, based out of New York.
Profile: Regional markteing chief of Diageo James Thompson
Diageo’s regional marketing chief James Thompson is setting higher goals, and having faith in in risk-taking and risk takers.
VIDEO: Ogilvy's Paul Heath on the launch of Chengdu office
CHENGDU - Speaking at the launch of Apex Ogilvy in the city of Chengdu, Ogilvy & Mather's Asia-Pacific CEO Paul Heath talks to Campaign about the background to the new joint venture operation.
Meet the new Muslim consumer
While there is no doubting the potential of the Muslim market in Asia, it nonetheless needs to be handled with great care.
Profile: President of Asia-Pacific for Haier Philip Carmichael
President of Asia-Pacific for Haier, Philip Carmichael, is helping China's ambitious appliances giant create a global brand.
Kevin Clarke to depart MediaCom; Alex Crowther named as replacement
ASIA-PACIFIC - Kevin Clarke (pictured), CEO of MediaCom Asia-Pacific, is to leave the agency after five years in the leadership role, to be replaced by Alex Crowther.
Kevin Clarke to depart MediaCom; Alex Crowther named as replacement
ASIA-PACIFIC - Kevin Clarke (pictured), CEO of MediaCom Asia-Pacific, is to leave the agency after five years in the leadership role, to be replaced by Alex Crowther.
Tough Times Dampen Salary Expectations
Double-digit salary hikes are a thing of the past, for the time being at least.
Asia can draw positives from Cannes performance
As the Cannes Lions ends for another year, the initial sentiment coming out of Asia-Pacific was verging on the negative, with the region failing to build on the huge successes of the previous two years.
Asia can draw positives from Cannes performance
As the Cannes Lions ends for another year, the initial sentiment coming out of Asia-Pacific was verging on the negative, with the region failing to build on the huge successes of the previous two years.
Asia can draw positives from Cannes performance
As the Cannes Lions ends for another year, the initial sentiment coming out of Asia-Pacific was verging on the negative, with the region failing to build on the huge successes of the previous two years.
Where have all the big pitches gone?
The awarding of the Tiger Beer regional account to Y&R last week was a small reminder of the way things once were.
Where have all the big pitches gone?
The awarding of the Tiger Beer regional account to Y&R last week was a small reminder of the way things once were.
China consumers regain confidence
New report from Nielsen reveals that public propensity to spend is up, particularly in the mainland's lower tier cities
Global media may be set to welcome China, but not the Chinese Government
Early last year, Chinese media companies became global news after the country's central Government said it would commit almost US$7 billion to push its state media overseas. Since then, however, things have been quiet.
How can advertisers in Asia avoid becoming victims of TV's success?
The idea that consumers - especially the younger generations - would migrate from TV to online has been proven true to a certain extent, but the migration hasn't been as sweeping as expected.
Financial Brands Come Out Of Hibernation
The recession may not be over quite yet, but financial brands are showing the first signs of recovery. And for marketers in Asia, this means concentrating on rebuilding consumer trust.
Challenging Times For Japan's Iconic Brands
Global market pressures and a changing consumer market at home are forcing Japan's biggest brands into a major rethink of what they stand for, writes Michael O'Neill
Digital advertising faces trust gap
ASIA-PACIFIC - Consumer trust in the majority of digital advertising channels in Asia still lags way behind that of traditional media, according to a new survey of Asia's top digital brands carried out by TNS on behalf of Media.
Perspective... Cost versus value as the recession takes hold
If we were looking for a common denominator in the breakneck round of pitches that we have witnessed in the first few months of the year, then price would certainly be a strong contender.
Agencies should help set the region's fledgling sustainability agenda
Sustainability in marketing continues to be something of a double-edged sword. While many brands would like to be communicating their 'green' practices, in the age of digital technology and instant consumer response, they are afraid of placing themselves too squarely in the public eye for fear of criticism.
Marketers place a premium on value for money
The region's marketers are putting an increased emphasis on costs and ROI, and they expect their agency partners to do the same
Will Nike become the first brand to unleash China's true digital potential?
Last week, Tencent, China's leading digital portal, said it had hit the 100 million mark for the number of simultaneous users of its QQ instant messaging platform. A staggering statistic and yet another in a long line of impressive numbers coming out of China.
Where are Asia's challenger brands?
Virgin, Apple and Avis all began as small players and created value and goodwill in the market based on their status as a challenger to the dominant brand in their respective categories.
Consumption vs confidence levels in Asia
Consumption levels have a long way to go to match the rising confidence levels in Asia.
Media builds regional presence with two new senior hires
Media magazine has announced two senior hires to complement its editorial team across Asia Pacific.
Update: Carat wins consolidated Kraft/ Cadbury media business in China
SHANGHAI - Carat has won the media planning and buying duties for Cadbury in China, in effect consolidating the account with the Kraft media business, which it already holds.
Chinese Automakers Begin Brand Journey
Chinese car makers have made huge headway over the past decade in terms of the number of vehicles sold, but they are only now starting to place their energy into brand building,
Yellow Pages campaign scoops Platinum at AMEs
HONG KONG - Aim Proximity and Colenso BBDO have won the prestigious Platinum Award at the Asian Marketing Effectiveness Awards 2009 for their 'Yellow treehouse' campaign created for Yellow Pages New Zealand.
New Zealand Book Council takes top prize at Digital Media Awards
SHANGHAI - The New Zealand Book Council was the surprise winner of the prestigious Platinum Award at the 2008 Digital Media Awards held in Shanghai.
Digital Driving Pay TV's Future
The development of pay TV in Asia will be achieved by matching new consumption habits with the latest in technology.
CASBAA: Fox International given the BBC HARDtalk treatment
HONG KONG - In the liveliest session of the morning, Hernan Lopez (pictured left), president of Fox Networks and COO of Fox International Channels, was placed under the Casbaa spotlight by BBC Word News HARDtalk presenter Stephen Sackur (right).
CASBAA: Pay-TV and the digital consumer
HONG KONG - The message from the first panel session of the Casbaa conference was that, despite the recession and the growth in free and pirated content available online, the global pay-TV industry is still in very good health, but will need to develop ways to operate better in a digital environment
Pay TV companies tune in to the idea of improving HK's free-to-air TV offering
HONG KONG - The past several weeks have seen the first signs of a possible shake-up of the region's free-to-air (FTA) TV market.
Perspective... Ring out the old, ring in the new. Finally, it's good to talk about mobiles.
A familiar refrain is being heard at the start of 2010, and it is one that would not have been out of place four or more years ago.
Creative Rankings 2009: China comes to the creative fore
The 2009 Creative Rankings show China at last fulfilling its potential with a mainland duo leading the pack for the first time. Malaysia also climbs as Singapore loses its prominence.
2009 Agency Image Survey
Marketers from across the region were asked to not only rank agencies in terms of awareness and overall best, but also to reflect on how their perceptions of agencies are formed.
Could MediaCom's shift from buying to strategy become a trend for media agencies?
In a surprising move, MediaCom in Australia last week said it was shifting the focus of its business from buying to strategy, a move it emphasised was not a tweak but a real transformation.